Speaking of Psychology

Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and anger; whether online and offline sharing differ; and what his research can tell us about the spread of misinformation.
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From school pressures to friendship ruptures, all kids will face challenges as they grow. Mary Alvord, PhD, talks why building resilience is key to helping kids handle both everyday stresses and significant life setbacks; how to help children and teens develop foundational resilience skills like emotion regulation, problem solving and an “action mindset”; and how the Resilience Builder program is being scaled up to classrooms and schools to reach more kids who could benefit from it.
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Popular culture often frames love and dating as a competitive marketplace shaped by evolution and rigid gender differences, but relationship science tells a different story. Paul Eastwick, PhD, talks about what the research says about attraction, compatibility and long-term bonding; why men and women are more alike than different in what they seek; how dating apps distort romantic expectations and how to use the apps better; and how evolutionary ideas about love and relationships can be misused in ways that fuel harmful stereotypes.
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For many women, being a daughter is not just a family role – it’s a lifelong job. Dr. Allison Alford discusses what she calls “daughtering”: the work of managing family dynamics, from coordinating schedules to soothing emotions to worrying about a parent’s future. She discusses why these expectations fall on daughters; why the work often goes unrecognized; the role of birth order and “eldest daughter syndrome”; and how daughters and families can rethink their roles to make them sustainable and fulfilling for everyone.
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People with aphantasia can’t visualize images in their mind’s eye. Ask them to picture an apple and they see a blank screen. Aphantasia researcher Joel Pearson, PhD, discusses how scientists are developing new methods to measure aphantasia beyond self-reports; how aphantasia may affect people’s memory and emotions; the link between aphantasia and creativity; the opposite condition of hyperphantasia, or extraordinarily vivid mental imagery; and what these differences in our internal mental experiences can teach us about consciousness and neurodiversity.
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