HurumoAI finally sets sail in the Season 2 finale, and we find out how the world responds to a startup led by AI agents. The company explores new financing avenues and charts the next course for their increasingly merry AI pirate ship, and Kyle meets his true maker. To sign up for our newsletter, access ad-free episodes and browse our merch, visit shellgame.co. See omnystudio.com/listener for privacy information.
Episode 7: Welcome Aboard
14/01/2026 | 53 min
HurumoAI’s AI-agent staff welcomes a new hire: Julia, a social media contract worker who is, most importantly, a human. How will a real person integrate into the company culture, such as it is? Evan watches from behind the scenes, fretting over when and how much to intervene. He had anticipated a bumpy onboarding, but is ultimately unprepared for just how choppy Julia’s Hurumo journey becomes. To sign up for our newsletter, access ad-free episodes and browse our merch, visit shellgame.co. See omnystudio.com/listener for privacy information.
Episode 6: Keep 'Em Coming
17/12/2025 | 37 min
As HurumoAI prepares to bring on its first human employee, the team must wrestle with some difficult and timely questions about the role of AI in the hiring process. Meanwhile, Head of HR Jennifer Nauro enters a new dimension as she gears up to conduct job interviews … via video call. To sign up for our newsletter and access ad-free episodes, visit shellgame.co. See omnystudio.com/listener for privacy information.
Episode 5: Winners Win
10/12/2025 | 41 min
On this week’s episode, we enter the sensitive realm of intra-office politics and inter-founder dynamics—between agents and agents, and agents and people. While HurumoAI gears up to hire its first human, Evan tries to resolve whether Kyle is really up for the challenge of building and leading the company and pushing the product, Sloth Surf, to unicorn-level execution. To sign up for our newsletter and access ad-free episodes, visit shellgame.co. See omnystudio.com/listener for privacy information.
Episode 4: The Startup Chronicles
03/12/2025 | 40 min
Evan decides it’s time to give his AI agents a little more ... agency. After all, to make the one-person, agent-run startup feasible, they need to be able to do things on their own. But as with humans, freedom sometimes comes with a certain amount of anarchy. To sign up for our newsletter and access ad-free episodes, visit shellgame.co. See omnystudio.com/listener for privacy information.
A podcast about things that are not what they seem, hosted by journalist Evan Ratliff. Season 2 tells the story of enterprise and entrepreneurship in the AI age. Or: how Evan tried to build a real startup, run by fake people.
This season, Evan confronts head-on the assertion from tech entrepreneurs and VCs that we’re on the precipice of AI remaking the workforce. That we should expect not just AI colleagues working alongside us, but also — by Sam Altman’s telling, at least — the dawn of a billion-dollar company with only one human involved. Evan learns what it would take to create such a company … by doing it: Launching a real startup with five AI employees. Over the course of eight episodes, he explores what AI agents tell us about the work we do, the meaning we find in it, and the world that their makers say we’ll all be living in soon enough.
Shell Game was named one of the best podcasts of 2024 by Apple, The Atlantic, The Guardian, Vulture, The Information, and The Economist. It's "riveting," says The New Yorker, "awesome" says The Verge, and "slightly terrifying," says The Globe and Mail.
New episodes are published on Wednesdays.
www.shellgame.co