SocialMinds - A Social Media Marketing Podcast

You can't hold up connectivity the way you hold up an outfit or a coffee. So what does the human touch actually look like when your product can't be seen or touched? Cassia Colling, Social Lead at Vodafone Three, joins SocialChain's Chelsea Noronha to talk creators, comments and culture. It's a conversation about staying relevant to everyone without losing what makes a brand feel like itself, and what AI means for all of it.
Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

On this episode of Social in Six, SocialChain account executive Maya Gough joins Mil in the studio to unpack the latest from the world of social. This time, that includes two updates from Meta, including the launch of a new range of AI-powered glasses and an expansion of its livestream shopping tools. 

  

Elsewhere, Reddit has rolled out A/B testing to all advertisers, YouTube is letting you add music to still image posts and carousels, and LinkedIn is testing two new discovery and collaboration features with collaborative posts and suggested feeds. 

  

Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

How can brands stop chasing trends and start filtering content through their own lens? 
Most beauty brands exhaust themselves trying to chase every fleeting TikTok trend, but Charlotte Tilbury has built an empire by doing the exact opposite. Marukh Budhraja, Global Head of Social for Colour and Complexions, joins us to discuss how the brand avoids the 'trend trap' by filtering every asset, comment, and campaign through the singular, authoritative lens of Charlotte herself. Learn how to maintain high-prestige consistency while executing mass intimacy at scale, and why a strong persona is the ultimate competitive advantage in a trend-obsessed space.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

On this episode of Social in Six, strategy lead Chelsea Noronha returns to the studio with Mil to break down all the latest need-to-know headlines from the world of social. This time, that includes three updates from Meta, including the launch of community-focused app Forum, a familiar Series feature for Reels, and new research that says discovery is increasingly happening through social.  

Elsewhere, Reddit has added video replies to comments, Instagram is testing profile interests to help personalise recommendations and LinkedIn looks set to expand creator-led paid events. 

Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Organic gets written off every few years. Too slow. Too hard to measure. But for Tinder, Primark  and Channel 4, owned content is anything but an afterthought. In this panel, SocialChain's Eve Young sat down with Madeline Riley, and Aaron Gillies to unpack how organic has become a creative engine for cultural relevance, community connection and smarter paid decisions.
From repeatable formats to reactive comments, pressure tests to IRL moments engineered for the feed, the session proved 
that the best organic strategies build the brand, shape the work and tell you what people actually care about.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.