Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Why is my Shopify store getting traffic but no sales?
If that one keeps you up at night, welcome to the club. The average Shopify store converts just 1.4% of its traffic, and the glory days of a steady 3% are long gone. Translation: 99 of every 100 visitors you fought for leave without buying a thing. Picture that in a real store and you'd lose it. Online, we just shrug and go buy more ads. This episode is your wake up call. Adam Pearce, one of the most awarded CRO experts alive, shows you exactly where your Shopify store is leaking money and how to plug it.

So if you're asking yourself "How do I increase my Shopify conversion rate?" or "Why is my Shopify store getting visitors but not converting them into customers?", this episode is for you!

⭐️ Please support our amazing sponsors that make this possible ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

💡 KEY TAKE-AWAYS:

What if everything you've been told about "reducing friction" on your Shopify store is flat out wrong?

The free search bar tweak that lifted conversions 25 to 35% every single time Adam tested it

Why your average order value, not your conversion rate, is the metric quietly draining your profit

The "Metric on Fire" method for knowing exactly what to fix first instead of guessing and praying

Why "subscribe and save" stopped working, and what actually keeps Shopify customers coming back in 2026

The tiny bit of copy you can add below your buy button that earned one brand a 13% lift (and a 30% bump in AOV)

The ice bath habit that doubles as the single highest-value CRO move most merchants are too scared to do

🛠️ RESOURCES & LINKS MENTIONED IN THE SHOW:

Blend Commerce (Adam's Shopify CRO agency): https://blendcommerce.com

CRO Benchmarks Tool (free, see how your Shopify store stacks up): https://benchmarks.blendcommerce.com

Adam Pearce on LinkedIn: https://www.linkedin.com/in/shopifyexpertadampearce/

eCom Collab Club (monthly Shopify and eCommerce meetup in London)

Microsoft Clarity (free heatmaps and session recordings): https://clarity.microsoft.com

Google Analytics 4 (GA4): https://analytics.google.com

Hotjar (heatmapping tool): https://www.hotjar.com

Shopify1Percent is the podcast for Shopify merchants who want real, tactical CRO and growth advice they can actually use to make their store 1% better every episode. Hit subscribe.

A shopper is asking ChatGPT for the best product in your exact category right now — and it's about to recommend three stores. Whether you're one of them has almost nothing to do with how good your product actually is. It has to do with whether AI can read your store. In this episode I break down the AI Mirror Test: a 10-minute audit anyone can run today, the one Shopify setting most merchants don't know exists (and that some have accidentally turned off), and the exact product-data fixes that decide whether AI recommends you or your competitor. The best part? Unlike traditional SEO, this is a level playing field — the deck just got reshuffled, and the most readable store wins, not the biggest one.

Key takeaways

When you ask ChatGPT for the best product in your category, does your store even show up — or does a competitor you don't respect?

Is your Agentic Storefronts setting actually switched on, or did someone on your team quietly turn it off?

Can a robot tell what your best-seller is — or did you name it "The Hugger"?

Are your reviews telling AI why customers love you, or just collecting "5 stars, love it"?

Does every key product have at least 10 real FAQs, written the way a customer would ask an AI?

Are your category pages working as hard as your product pages? (AI and Google often rank them ahead.)

Most Shopify brands have no idea their affiliate program is quietly bleeding cash. We're talking 15% fraud on average, 70% of real influencer-driven revenue going completely uncaptured, and dashboards that are basically telling you what you want to hear instead of the truth. Globally, ad fraud cost brands an estimated $84 billion last year, and a brutal chunk of that is hiding inside Shopify affiliate programs right now. In this episode, Yash Chavan, founder of SARAL and the brand new SATHI, pulls back the curtain on what's actually happening, why your affiliate platform is incentivized to lie to you, and exactly how to fix it.

So if you're asking yourself "how do I detect affiliate fraud on my Shopify store" or "what's the best affiliate marketing platform for Shopify brands in 2026", this episode is for you!

💡 KEY TAKE-AWAYS:

Why your Shopify affiliate platform is literally incentivized to lie to you (and what to look at instead)

The "Influencer Illuminati" pyramid framework Yash uses to help brands build affiliate programs that actually compound

The 5 main types of affiliate fraud bleeding your Shopify margin right now (coupon hijacking, self-referrals, paid ad cannibalization, click farms, refund fraud)

Why last-click attribution is killing your best affiliates, and what cookieless multi-touch attribution looks like in practice

The single fastest tell that your Shopify affiliate program is broken before you even open a spreadsheet

How ChatGPT is now scraping coupon codes from Instagram and quietly destroying your discount strategy

The real reason your "Google Ads are crushing it" might just be your influencer program doing all the work

A wild story about a Shopify affiliate running ads from a beach in another country and making six figures a month off one brand

What 80/20 actually looks like inside a healthy affiliate program, and what to do with your top 20%

Where AI is genuinely moving the needle in influencer and affiliate marketing right now (and where it's just hype)

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

SATHI (the new affiliate platform for Shopify brands): https://mysathi.io

SARAL (Yash's influencer marketing platform): https://www.getsaral.com

Yash Chavan on LinkedIn: https://www.linkedin.com/in/yctheman/

Yash on X / Twitter: https://x.com/yctheman

Brick (the phone-locking brand mentioned in the episode): https://www.getbrick.app

Honey browser extension lawsuit (referenced in the fraud discussion)

Grüns, Spacegoods, and Slumberkins (brands running on SARAL)

⭐️⭐️⭐️⭐️ SPECIAL OFFER ⭐️⭐️⭐️⭐️⭐️

SATHI is private access only right now, but our listeners can use code JAY when signing up and it will bump you to the front of the line and give you 20% off plus get full white glove onboarding service with an affiliate expert. Sign up here: https://www.mysathi.io/

Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point.

So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in. I sat down with Neal Goyal, SVP at PostPilot, to break down how direct mail became the sleeper performance channel for Shopify brands in 2026. We're talking 100% open rates, 9 to 12 touchpoints per piece, and brands pouring millions into postcards because they actually print 4 to 5x ROAS. If you run a Shopify store and you're tired of watching CAC eat your margins alive, this one's for you.

💡 KEY TAKE-AWAYS:

Why Neal calls direct mail "the Meta of 2016" (and why getting in now matters)

How 82% of the top 1,000 Shopify brands are already mailing... are you?

The sleeper acquisition play most Shopify merchants don't know exists yet

How do you actually retarget anonymous Shopify website visitors with a postcard?

What's the one type of mail that converts WITHOUT a single offer or discount?

Why your "suppressed" Klaviyo list is leaving real Shopify revenue on the table

The supplement brand trick that turns one product into 4 personalized campaigns

How much does this actually cost? (Spoiler: less than your daily Starbucks)

The exact mistake brands make on their first direct mail campaign

Why Neal moved from SaaS to ad spend (and what it says about the future of Shopify apps)

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

PostPilot: https://www.postpilot.com

Neal Goyal on LinkedIn: https://www.linkedin.com/in/nealgoyal/

Klaviyo: https://www.klaviyo.com

AG1 / Kat Cole story (referenced): https://drinkag1.com

Shopify: https://www.shopify.com

🎁 SPECIAL OFFER FOR SHOPIFY 1% LISTENERS:
Neal is hooking up Shopify 1% listeners with a 25% match on your PostPilot pilot spend. Start with $5K, get $1,250 in free spend. Start with $25K, get $5,000. Sky's the limit. DM Neal directly on LinkedIn and tell him you came from the Shopify 1% Podcast.

Every Shopify store on the internet looks the same. Same theme. Same apps. Same AI generated copy. Same "premium" product photos. Future Commerce ran a study where they stripped the logos off major retailer websites and shoppers literally couldn't tell them apart. With over 5 million Shopify stores worldwide and ecommerce conversion rates averaging a brutal 1.4%, sameness is the silent killer of your brand.

In this episode, I sit down with Phillip Jackson, CEO of Future Commerce, to talk about why every Shopify store has become invisible, and exactly what to do about it.

💡 Key Take-aways

Why have we A/B tested ourselves into a "Sea of Sameness" and what does it actually cost your Shopify store?

If your customer can't tell the difference between you and your competitor, why on earth would they pick you?

The shocking reason a $1,000 lottery win in your neighborhood raises your odds of bankruptcy (and what it has to do with your tech stack)

What's the difference between a brand and a logo with a nice Instagram grid?

Why the CEO of McDonald's awkwardly biting a burger on camera is actually a masterclass in brand building

The "format" trick that turns viral moments into long term brand assets (the Grimace Shake explained)

How Phillip's Future Commerce site grew organic traffic by 170% in one year thanks to ChatGPT and Claude

Is AEO (Answer Engine Optimization) the new SEO, and is this the biggest arbitrage opportunity since 2016 Facebook ads?

The single thing every Shopify merchant will regret ignoring in 2026

Why "beating one drum" beats posting 10 different things a week (and how to escape the content hamster wheel)

The lesser known Shopify brand Phillip says you should be watching right now

🛠️ Resources & Links Mentioned in the Show

Future Commerce: https://www.futurecommerce.com

Phillip Jackson on LinkedIn: https://www.linkedin.com/in/philwinkle

Phillip Jackson on X: https://x.com/philwinkle

LORE (Phillip's newest book from Future Commerce): https://store.futurecommerce.com/products/lore-journal-2025

VISIONS Summit (Future Commerce's annual event): https://visions.futurecommerce.com

Future Commerce Podcast: https://www.futurecommerce.com/episodes

Higher Dose (the Shopify brand Phillip says to watch): https://higherdose.com

Alex Krefeld's Know Best Practices: https://www.knowbestpractices.com

Ahrefs Brand Radar (for AEO/SEO tracking): https://ahrefs.com/brand-radar

Shopify Sidekick: https://www.shopify.com/magic

AG1 (referenced for great brand consistency): https://drinkag1.com

Want to be a guest on the Shopify 1% Podcast? Head to https://www.shopify1percent.com and submit your name. We're always looking for great Shopify experts, Shopify merchants, and Shopify partners to share their wins, hacks, and growth strategies with our audience of Shopify store owners.