Shifting Focus with John Bunn

👋🏻 Waitlist for THE EXPOSURE TRIANGLE: https://john-bunn.com/exposure-triangle 
What does it actually take to build a wedding film brand at the very top of the market?
In this episode, I sit down with Gione Da Silva, a filmmaker based in England whose work has taken him all over the world and into the highest levels of the wedding industry. Gione shares how he went from Brazil to filming some of the most exclusive weddings on the planet, with collections that can reach well over $100,000 per event.
But this conversation goes far beyond pricing.
We talk about developing artistic taste, refining your color palette, creating timeless imagery, building relationships that compound over years, and how your work, brand, and network all have to evolve together if you want to move into a higher-end market.
This is one of my favorite conversations we've had on the podcast because Gione doesn't just talk about success. He talks about service, humility, creativity, family, and the long process of becoming the kind of person people trust at the top of the industry.
If you're a wedding filmmaker, photographer, planner, or creative entrepreneur trying to elevate your work and attract better opportunities, this episode is packed with insight.
Links
Gione's Website: https://www.gionedasilva.com/ 
Gione's Instagram: https://www.instagram.com/gione.silva/ 
Exposure Triangle Waitlist: https://john-bunn.com/exposure-triangle 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email [email protected] 
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast
Chapters
00:00 Introduction of Gione De Silva
02:02 Gione's Background and Artistic Roots
07:20 First Wedding and Early Business Growth
12:56 Developing a High-End Style and Color Palette
18:56 Balancing Art, Business, and Networking
25:05 Defining Your Brand and Ideal Client
34:48 Networking Strategies and Building Relationships
42:48 Serving Clients and Collaborating on Weddings
48:55 Fine-Tuning Your Business and Art
53:36 Why Gione Continues to Push Forward
58:31 Connecting and Final Thoughts

Join the Exposure Triangle Waitlist: https://john-bunn.com/exposure-triangle 
This week is a continuation of my conversation with Kate Laine Events. In this episode, we do a mentor session and I answer their questions about their wedding business. This episode is full of helpful info if you are trying to build a brand and get unstuck from the middle market
Follow Kate Laine Events:
Instagram: https://www.instagram.com/katelaineevents 
Website: https://www.katelaineevents.com/ 
 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email [email protected]
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
 
#weddingvideography #weddingphotography #shiftingfocuspodcast

What does it actually take to start booking higher-end weddings fast?
In this episode, I sit down with Holden and Gracie of Kate Laine Events to talk about how they went from college friends with an idea to planning their first $350,000 wedding just a couple years into business.
This conversation is about way more than "luxury weddings." We talk about trust, presentation, confidence, networking, content creation, vendor relationships, and why experience matters just as much as the quality of your work.
If you're a wedding photographer, filmmaker, planner, or creative trying to move out of the middle market, this episode is packed with practical takeaways on how to position yourself differently and build a brand people remember.
We also dive into:
• How they started booking higher-end clients early
• The importance of personality and storytelling in content
• Why relationships with vendors matter so much
• The role confidence plays in pricing and positioning
• How to scale without losing quality or burning out
• What actually makes couples trust you with a large wedding budget
This episode is a masterclass in building momentum in the wedding industry without pretending to be someone you're not.
Follow Kate Laine Events:
Instagram: https://www.instagram.com/katelaineevents 
Website: https://www.katelaineevents.com/ 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email [email protected] 
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
 
#weddingvideography #weddingphotography #shiftingfocuspodcast

What actually makes someone become the photographer everyone knows, trusts, and refers?
In this episode of Shifting Focus, I sit down with Noella Andres to talk about authority, branding, education, and why simply posting great work online is no longer enough to stand out.
Noella shares her journey from wedding photographer to educator, speaker, and industry leader, along with what photographers often misunderstand about influence, visibility, and becoming known for something specific.
We talk about:
• Why authority is built slowly over time
• The difference between attention and trust
• How education can elevate your business and brand
• What actually leads to speaking opportunities and brand deals
• Why networking still matters
• Creating strategic content instead of random content
• Launching courses, podcasts, masterminds, and live events
• Why "industry gatekeeping" is changing
If you want to become more than just another photographer posting online, this episode is for you.
Follow Noella:
Instagram: https://www.instagram.com/noellaandres
➡️ Podcast ⬅️
noellaandres.myflodesk.com/bkhzg7vkw7
Just Launch It ➡️ Freebie
noellaandres.myflodesk.com/launch
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email [email protected]
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast
Chapter Markers
00:00 Introduction to Noella Andres
02:05 The Journey Into Photography
04:51 Transitioning Into Education and Coaching
07:54 The Evolution of Photography Education
10:58 What Actually Builds Authority in the Industry
14:02 Brand Collaborations and Industry Opportunities
24:12 What Brands Look for in Ambassadors
27:02 Authenticity, Expertise, and Trust
28:47 Preparing Yourself for Bigger Opportunities
31:25 Relationship Building and Networking
35:07 Launching Podcasts, Courses, and Masterminds
39:51 The Future of Education in the Wedding Industry

Join THE EXPOSURE TRIANGLE Mastermind Waitlist: https://john-bunn.com/exposure-triangle
In this episode of Shifting Focus, I'm talking about the one thing I believe matters more than talent, gear, social media strategy, or even your portfolio when it comes to booking high-end weddings: trust.
Over the last 19 years in the wedding industry, I've seen firsthand that couples, planners, and families don't just hire the "best" work. They hire the person they trust most. In this episode, I break down how trust impacts your brand, your referrals, your pricing, and your ability to consistently book better weddings.
I share personal stories from recent weddings, lessons I've learned while building relationships with planners and clients, and practical ways you can become someone people feel confident referring and investing in.
If you've ever wondered why some creatives continue to grow while others stay stuck in the middle market, this episode is for you.
Resources Mentioned:
Exposure Triangle Mastermind - https://john-bunn.com/exposure-triangle Bride and Groom Video  - https://bridengroom.video/johnbunn/ Color Presets & LUTs - https://john-bunn.com/shop
00:00 Introduction to Wedding Photography and Filmmaking 05:10 The Importance of Trust in Client Relationships 16:38 Building Trust Through Personal Connections 30:31 Long-Term Benefits of Trust in Business
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
John Bunn Films: https://bit.ly/43S3866
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email [email protected]
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast