Shifting Focus with John Bunn

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
What does it actually take to build a wedding planning brand that people trust at the highest level?
Rena Wiser didn't inherit it. She didn't shortcut it. She earned it.
After battling cancer and walking away from a stable career in the beverage industry, Rena took a leap of faith and started Event Lab. In this episode, she breaks down what most planners get wrong about branding, pricing, networking, and vendor relationships.
If you want to get out of the middle market, this conversation hits all three pillars of the Exposure Triangle: Work, Brand, and Network.
We talk about:
• Starting at the bottom and earning your stripes
• Working for free to learn the industry
• Pricing based on value, not fear
• Why authenticity attracts better clients
• What drives planners crazy in vendor outreach
• How collaboration actually works at the top level
This is not theory. This is earned experience.
If you're a planner, photographer, filmmaker, or creative trying to level up, this one will challenge you in the right ways.
Listen in.
Follow Rena here: https://www.instagram.com/eventlab1 
See Rena's Website: https://www.eventlab1.com/ 
 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email [email protected] 
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E 
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast
 
00:00 Introduction to Rena Wiser's Journey
02:40 Starting Event Lab: A Leap of Faith
07:34 Understanding the Wedding Industry
14:30 Pricing Strategies and Client Relationships
19:40 Finding Your Niche in Event Planning
26:19 Building a Collaborative Vendor Team
31:44 The Importance of Teamwork in Weddings
37:05 The Importance of Timelines in Wedding Planning
38:01 Challenges with Non-Team Players
39:59 Maintaining Professionalism in the Wedding Industry
44:18 The Shift in Collaboration Post-COVID
51:20 What Drives Rena Crazy in Vendor Outreach
55:48 Building Genuine Relationships with Vendors

https://theexposuretriangle.com/  - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone
What does it actually take to build an ultra-luxury brand in the wedding industry?
Maxine Owens didn't grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today, she designs some of the highest-end weddings in the industry while taking on only a limited number of events each year.
In this conversation, Maxine shares how she transitioned from zoology to luxury floral design, why rebranding transformed her business, and how genuine networking created real momentum. We also talk about client experience, creative alignment, and why saying no is often the move that moves you forward.
This episode quietly reflects all three pillars of the Exposure Triangle: Work, Brand, and Network.
 
Follow Maxine on Instagram: https://www.instagram.com/maxowensdesign/ 
Check out Maxine's Website: https://maxowensdesign.com/ 
 
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email [email protected] 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E 
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
#weddingvideography #weddingphotography #shiftingfocuspodcast 
00:00 Introduction and Background
03:46 Maxine's Journey into Floral Design
06:14 Transitioning to a Luxury Floral Business
08:28 Building a Team and Expanding Services
10:57 Rebranding and Elevating the Business
13:56 Networking and Industry Connections
17:00 The Importance of Social Media and Branding
20:05 Overcoming Introversion in Networking
22:54 Advice for Aspiring Floral Designers
32:50 The Power of Mutual Benefit in Networking
36:51 Finding Your Niche in the Wedding Industry
39:59 Intentional Connections and Strategic Networking
46:56 Building Momentum and Confidence in Your Business
52:50 Understanding Minimums and Green Flags in Client Inquiries
01:05:19 Designing for the Camera
01:08:30 The Power of Collaboration
01:09:17 Building Genuine Relationships
01:10:49 Connecting with the Audience
01:11:22 The Future of Education in Floral Design

14 day free trial of Lemlii and 25% off by clicking here: https://john-bunn.com/lemlii 
Most creatives try to grow by improving their work. But real, sustainable growth happens when your Work, Brand, and Network are supported by the right systems.
In this bonus episode, I sit down with Lucas and Joshua, the founders of Lemlii, to talk about the infrastructure behind calm, clear, and consistently booked creative businesses. We unpack how Lemlii was built specifically for wedding filmmakers, how smart automations remove daily overwhelm, and why your client experience is shaped just as much by your backend as your films.
Through the lens of the Exposure Triangle, we explore how systems strengthen your work, create a more confident brand experience, and make you easier to trust, refer, and recommend. If you have ever felt buried in emails, scattered across platforms, or stretched thin managing leads, bookings, payments, and delivery, this conversation will show you a simpler, more focused path forward.
This episode is not about software. It is about building a business that runs with clarity, confidence, and intention.
Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email [email protected] 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E 
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
Chapter Markers
00:00 Why systems support Work, Brand, and Network
03:00 The story behind Lemlii and why it was built for filmmakers
05:57 What makes Lemlii different for wedding creatives
09:03 Automations that protect your time and creative focus
11:56 Designing a simple and powerful business experience
14:44 Elevating the client journey through delivery and communication
17:48 Listening to users and shaping the future of Lemlii
21:00 Final thoughts and how to build a more focused business
 
#weddingvideography #weddingphotography #shiftingfocuspodcast

https://theexposuretriangle.com/  - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone
In this episode of the Shifting Focus podcast, John Bunn sits down with Angela Shea, founder of Social Templates, to unpack how Instagram is really working heading into 2026. They talk burnout, mental health, authenticity, Reels, SEO, trial Reels, and how creatives can build consistency without letting social media run their lives. This is a practical, honest conversation about making Instagram part of your workflow, not the thing that drains it.
Try Social Templates free for your first month - http://socialtemplates.co/johnbunn 
Promo code: JOHNBUNN
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email [email protected] 
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E 
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
 
#weddingvideography #weddingphotography #shiftingfocuspodcast
 
00:00 Introduction
03:01 Burnout and mental health
06:01 From photography to social media
09:07 Creating Social Templates
11:53 How Instagram is changing
14:51 Generating leads with Reels
18:11 Authenticity and personality
31:25 Organizing content for consistency
39:15 Using templates efficiently
47:16 SEO on Instagram
51:24 Trial Reels explained
01:01:37 Mastermind and collaboration
01:15:06 Ethics of remixing content

https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone
In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan.
This episode is special, because it is a live workshop I taught last week. Listen in as I record a live workshop to 50+ Wedding Professionals - I teach you how to get 'unstuck from the middle market' and I show you my new Exposure Triangle System - where I also now have a Mastermind Group that is open for enrollment. Want to learn more, hit the link at the top of the description
🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 
📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2 
John Bunn Films: https://bit.ly/43S3866 
Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email [email protected] 
 
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn 
⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10
⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN
⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E 
⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john 
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn 
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off
 
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
 
#weddingvideography #weddingphotography #shiftingfocuspodcast