So Money with Farnoosh Torabi

Today's episode is for anyone who has ever stood in the vitamin aisle reading about the exact right creatine dosage for a woman "in this stage of life" and thought... okay but where's the aisle for my retirement savings?

I'm right in the thick of this myself. Midlife money is basically all I want to talk about lately, because I think we are the forgotten demo. There's an entire industry telling us how to optimize our sleep, our supplements, our skin. But when it comes to actually managing our money at this stage, when the stakes are higher and the runway to retirement is shorter, the advice mostly dries up.

So I'm thrilled to have Lindsay Goldwert here. She's the co-author, with Gabrielle Moss, of The Midlife Plot Twist, and she's spent a lot of time talking to women about the money moment we're in right now: the shame, the catching-up, the marriages where one partner has quietly been steering the ship, the total reinvention some of us are doing in our forties and fifties. Lindsay, welcome to So Money.
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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What if the secret to extraordinary wealth isn’t about betting on the next big thing, but buying something tried-and-true—like a plumbing business, a car wash, or a cleaning company? What if the future of entrepreneurship isn’t on Wall Street or in Silicon Valley, but on Main Street—if only we knew how to seize it?

My guest today is Codie Sanchez, founder and CEO of Contrarian Thinking, a digital education platform and media company with over 6 million followers
In her new book, Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses, Codie lays out her bold argument: that buying profitable, established, cash-flowing businesses is the most underrated path to building wealth—and that now is the time to act. Why? Because America is facing a generational handoff. Over 40 million Americans are hitting retirement age, and baby boomers—who currently own nearly two-thirds of small businesses with employees—are poised to sell. Codie calls it a “silver tsunami,” and for those who know how to navigate it, it could mean once-in-a-generation opportunity.

In our conversation, Codie opens up about her own unlikely journey from journalism to Wall Street to Main Street. We talk about how she made the leap, the psychological hurdles to entrepreneurship, and how she thinks about power, relationships, and the future of work in an AI-driven world.

This episode aired originally March 26, 2025
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

Hosted on Acast. See acast.com/privacy for more information.

We're exploring two topics that are at each end of the life spectrum - child savings accounts and Medicaid. First, what is a Trump account? Farnoosh began contributing to her kids' accounts over the weekends. She has pros, cons and even a great hack for making the most of these accounts. Plus, is 20% a good amount for a home downpayment? And how to increase your chances of qualifying for Medicaid?
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

Hosted on Acast. See acast.com/privacy for more information.

My guest today is someone I've known and admired for a long time — Bobbi Rebell, CFP®, founder of Financial Wellness Strategies and author of Launching Financial Grownups: Live Your Richest Life by Helping Your (Almost) Adult Kids Become Everyday Money Smart, as well as How to be a Financial Grownup. Bobbi was previously a global business news anchor and personal finance columnist at Thomson Reuters, and held positions at CNBC, CNN and PBS, so she's spent decades translating money into plain English for millions of people.

But today we're talking about a new chapter: Bobbi just became a Certified Financial Therapist — a credential that sits at the intersection of money and mindset, and one she worked hard for, the long way, no shortcuts. We're going to dig into why she pursued it, what financial therapy actually is, and how understanding our money psychology — from childhood money memories to the algorithms shaping our spending — can change how we feel about our financial choices, even the ones we didn't fully choose.

Follow Bobbi on Substack.
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

Hosted on Acast. See acast.com/privacy for more information.

We spend so much of our lives chasing money—believing that once we earn enough, save enough, and invest enough, happiness and freedom will finally follow.
But what if the real goal isn’t more money… it’s more time?

Today’s guest is Andy Hill, AFC®, award-winning family finance coach and founder of the platform Marriage, Kids and Money, which has reached millions of families through his podcast, videos, and writing. His new book, Own Your Time, challenges a deeply held belief in personal finance: that wealth alone will solve our problems. Instead, Andy argues that true financial success is about using money intentionally to design a life filled with freedom, family connection, and choice.

In this conversation, we explore Andy’s own journey—from a six-figure household income and negative net worth to a life where he and his wife now work part-time by design. We talk about the concept of “coast financial independence,” the surprising middle ground between burnout and early retirement, and the practical financial steps families can take—at any stage—to reclaim their calendars and their priorities.

We’ll also get into the emotional side of money and time: how couples navigate unequal incomes, why optionality matters more than status, and how to raise kids who understand wealth not just as dollars, but as freedom and generosity.

This episode aired originally on Feb 9, 2026.
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

Hosted on Acast. See acast.com/privacy for more information.