Fitt Insider

March 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Novo Nordisk drops patent case against Hims & Hers as companies reach agreement for Hims to offer FDA-approved Ozempic and Wegovy at standard pricing

Whoop introduces hormone biomarker testing for 11 hormonal markers combined with wearable data and AI-driven insights as women become fastest-growing user segment

Fitt Insider releases Scouting Report highlighting 50 early-stage startups shaping wellness across mental, physical, social, environmental, and existential health

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
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Today, I'm joined by Zack Isaacs, founder & CEO of Movemint.
 
Movemint is an athletic events platform connecting participants, organizers, and brands through registrations, training integrations, and sponsorship marketplace.
 
In this episode, we discuss modernizing the event registration experience.
 
We also cover:
 
Events driving high-intent spending cycles

Growing through Strava and Meta integrations

Providing race sponsors with data and analytics

 
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Movemint's Website: www.movemint.cc 
For Brands: https://www.movemint.cc/brands 
For Organizers: https://www.movemint.cc/why_movemint 
 
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
 
Fitt Talent: https://talent.fitt.co/ 
Consulting: https://consulting.fitt.co/ 
Investments: https://capital.fitt.co/ 
 
Chapters:
(00:00) Introduction
(01:08) Zack's background
(02:10) Movemint's atomic unit
(03:21) Legacy platform gaps and opportunities
(04:30) High-intent spending cycles
(05:12) Prioritizing organizers and brands
(07:00) Movemint for Brands launch
(08:05) Strava's community playbook
(09:40) Small to large organizer evolution
(11:15) NYC Marathon vs. tech-enabled events
(12:01) Building community on other platforms first
(13:20) Strava and Meta integrations
(14:10) Training data driving event signups
(15:10) Run club boom and COVID tailwinds
(16:10) Design and UX differentiation
(18:05) Olia Birulia: Strava Routes designer
(19:25) Speed vs. quality
(21:15) Hiring from network
(23:25) Endurance athletes as employees
(24:47) Movement for Brands
(26:00) Brand sponsorship data and analytics
(28:10) Race photography and brand tracking
(29:10) Sponsorship marketplace mechanics
(30:05) Gravel and road running focus
(31:11) High Rocks and triathlon growth
(32:00) $3.2M raised across pre-seed and seed
(33:15) Strava's co-founder on board
(34:00) Building profitable and enduring business
(34:36) Conclusion

March 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Amazon Web Services launches Amazon Connect Health, AI-powered system automating healthcare admin work and reducing abandoned calls by 30%

UBS projects global longevity spending will reach $8 trillion annually by 2030, with GLP-1 drugs alone surpassing $200B in sales this decade

Oura acquires Finnish startup Doublepoint to bring biometric gesture controls to wearable ecosystem, supporting vision of "cloud of wearables"

More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]

March 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
CrossFit CEO Don Faul steps down March 6 as company explores sale with Moelis & Company advising potential buyers

Equinox opens luxury resort at Saudi Arabia's Red Sea coast with 128 rooms and 20,000-sq-ft fitness club, planning 30+ hotels over next decade

Whoop plans to increase workforce by 75% adding 600+ roles ahead of potential IPO, with international markets now 60% of sales

More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]

March 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Quest Diagnostics unveils AI chatbot in MyQuest portal analyzing five years of lab data powered by Google's Gemini models

Subco launches independent supplement certification program anonymously purchasing retail supplements and verifying ingredients in independent labs

Eight Sleep raises funding at $1.5B valuation, shifting from reactive sleep optimization to predictive AI agent and pursuing FDA clearance for sleep apnea detection

More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → [email protected]