Sara Wilson is a journalist, entrepreneur and digital strategist. She started her career in Media working for companies such as MTV, People , The Economist , Los Angeles Magazine and The Huffington Post . During her time at The Huffington Post , she managed several sections and pioneered concepts of social-first storytelling at scale. This is what led her to Facebook, where she spent nearly five years running lifestyle partnerships at Facebook and Instagram. During this time, she developed relationships with and helped grow, the brands of many of the most influential food, fashion, home, health, wellness and travel brands in the world. She even built Instagram's game-changing fashion vertical, which created the playbook for how to "win" a certain market on a social platform. These days, Sara is working on her new company, SW Projects. SW Projects crafts content strategies and unique creative ideas for brands and digital publishers. Because Sara has deep experience on both sides of the equation—journalist and platform—she knows how to help both brands and publishers deliver killer content, optimized for the ever-changing ecosystem of today’s content consumer. Today she is here to share some of the work she is doing at SW Projects, how to use storytelling to create a memorable digital brand, and strategies you can use to outsmart the Instagram algorithm.
Girlboss Radio Presents, "Jump Start" Chapter 3
Knowing your audience is the first step to communicating effectively. This episode will break down how to secure funding by getting to know your VC audience a little better.
Bozoma Saint John- Chief Marketing Officer of Endeavor
Bozoma Saint John is an accomplished marketing and advertising executive. Her first career-shifting role, was as the Head of Music and Entertainment Marketing at Pepsi-Co. During this time, she drove breakthrough consumer engagement by collaborating with tastemakers, like, the one and only, Beyonce. Following Pepsi, Bozoma became the Head of Global Consumer Marketing for Apple Music and iTunes. When she presented at Apple’s Keynote Worldwide Developers Conference, she stole the show. Buzzfeed even called her the, “coolest person to ever go on stage at an Apple event”. After Apple, she went to Uber, where she served as the Chief Brand Officer. In her role at Uber, she was tasked with telling the stories of millions of riders and drivers across 600+ cities. These days, Bozoma is Chief Marketing Officer for Endeavor, a global leader in entertainment, sports and fashion. At Endeavor, she focuses on driving marketing efforts across Endeavor’s global network of companies. She is in the American Advertising Federation’s Advertising Hall of Achievement. Today she’s here to share what all entrepreneurs should know about marketing, what she does as a CMO and how to be your truest self in both business and in life.
Girlboss Radio Presents, "Jump Start" Chapter 1
What makes a good pitch? What makes someone want to invest in you and give you funding for your idea?
Girlboss Radio Presents, "Jump Start"
Launching November 1, this 6-episode podcast will serve as a crash course in how to knock your next pitch out of the park. You'll learn from Away co-founder Jen Rubio as she delivers must-know advice for all budding business entrepreneurs.