How sights, smells and sounds alter what you buy
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste.
The white can made buyers think the Cola tasted worse.
To explain why, I need to delve into the science of sensehacking. With Professor Adrian North, I’ll explain why tennis players grunt loudly, why cars smell different when new, how a tablecloth alters our taste, and that music changes what you buy.
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Today’s sources
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Cañal-Bruland, R., Müller, F., Lach, B., & Spence, C. (2018). Auditory contributions to visual anticipation in tennis. Psychology of Sport and Exercise, 36, 100–103.
Garber, M. (2012, July 26). The future of advertising will be squirted into your nostrils as you sit on a bus. The Atlantic.
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North, A. C., Hargreaves, D. J., & McKendrick, J. (1999). The influence of in-store music on wine selections. Journal of Applied Psychology, 84(2), 271–276.
Spence, C. (2021). Sensehacking: How to use the power of your senses for happier, healthier living. Viking.
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Italia