Business of Endurance

• Charlie Meets His Digital Twin: An AI Exploration of Endurance

  Today’s episode is a little different - because today’s guest is... me. Well, not exactly me, but my digital doppelgänger: AI Charlie. That’s right, I’ve created an AI version of myself, trained on everything I’ve ever said on this podcast and beyond, and today, I’m putting him in the hot seat. Why? Because I wanted to test something: Can an AI trained on my conversations, thoughts, and beliefs deliver insight, inspiration, and maybe even a little wisdom about the world of endurance sports, just like Claire & I aim to do with our guests each week? Think of this as an experiment in self-reflection, curiosity, and the ever-evolving relationship between humans, performance, and technology. We dive into some of the core themes of The Business of Endurance - mental resilience, balance, performance, and purpose - but through the lens of someone - or something - that knows me perhaps a little too well. So buckle up for a conversation with... my AI-Clone. And maybe, just maybe, we’ll uncover something new about what it means to endure.Highlights:The Trifecta Morning Routine: Why Movement, Mindfulness, and Growth Fuel Peak PerformanceConversations with Your Digital Doppelgänger: Can AI Reflect, Inspire, and Challenge Us?Ruthless Prioritisation and Delegation: What High-Performers Teach Us About TimeFuel to Thrive: The New Nutrition Rules from Elite Endurance AthletesWhy Range Before Niche Builds Resilience, Adaptability, and Long-Term ExcellenceCulture Is the Glue: Why Humor, Purpose, and Belonging Turn Teams Into PowerhousesInjury Prevention for Longevity: Consistency, Strength, Recovery, and Listening to Your BodyMetrics That Matter: From HRV to Gratitude – Measuring Progress in Sport and LifeMarginal Gains Done Right: Why Small Changes, When Aligned, Deliver Massive ResultsA Final Habit to Transform Your Day: Move, Reflect, Learn – Every MorningLinks:Connect with AI Charlie on the Trusted Team Website: https://thetrusted.team/Connect with the real Charlie Reading through LinkedIn: https://www.linkedin.com/in/authorspeakercoach/Connect with the real Charlie reading Richard through Instagram: https://www.instagram.com/charliereading/Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

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• Cycling Beyond Limits: How Energy Management Fuels World-Class Performance with Richard Oakes

  What does it take to be the fastest in the world - not once, but time and time again? And what can business leaders learn from world-record-breaking athletes? Today, we sit down with Richard Oakes, a four-time world champion, national record-holder, and co-founder of Team Ohten Aveas, the world’s fastest masters cycling team. But Richard isn’t just dominating the track - he’s also reshaping how high-performance thinking applies in the business world, coaching elite firms to work smarter, perform under pressure, and embrace marginal gains for success. In this episode, we uncover the secrets of elite endurance - from pushing past plateaus to balancing ambition with longevity. Richard shares how data, resilience, and the mindset of a champion can transform not just your performance, but your career and health. If you want world-class strategies to go faster, think sharper, and achieve more, this is an episode you can’t afford to miss. Highlights:Why the Process, Not the Prize, Fuels ChampionsThe Pain, Power, and Purpose Behind an Hour RecordThe Equation of Excellence: Relentlessness, Integration, and Human EnergyBalancing Elite Performance and a Full-Time Career: No Excuses, Just ClarityMind Over Muscle: How Meditation, Energy Awareness, and Embodied Healing Drive RecoveryFrom Marginal Gains to Paradigm Shifts: Finding the Edge in an AI WorldLinks:Connect with Richard through Instagram: https://www.instagram.com/oakes_worldchampion/Connect with Richard through LinkedIn: https://www.linkedin.com/in/richard-oakes-87646020/Visit the Ohten Website: https://ohtengroup.com/Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

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• From Spectator to World Champion: Kathleen McCartney's Ironman Journey

  What does it take to endure? To win? And to keep coming back? In this episode, we sit down with one of the most iconic figures in endurance sport - Ironman champion Kathleen McCartney. You may know her as the winner of the legendary 1982 Ironman, the race that gave us 'The Crawl.' But her story didn’t stop at the finish line. Kathleen shares the mindset that took her from an inexperienced college student to an Ironman world champion in just a year. She opens up about coming back to racing after kids, rebuilding herself through endurance sport after divorce, and the wisdom she’s gained from coaching. She reveals the greatest lessons she learned from legendary mentors, including Bill Bachrach, and the surprising friendship that brought her back to Kona decades later. Whether you’re an athlete, entrepreneur, or someone looking to overcome life’s challenges, Kathleen’s story will inspire you to redefine what’s possible. Highlights:Winning 1982 Ironman: A Shared Moment of Sporting HistoryReturning Stronger: Ironman Comebacks Through Motherhood and DivorceFriendship Forged in Competition: Completing Kona with Julie MossCoaching with Purpose: TriDot and Smarter Training PrinciplesCancer, Community, and Comebacks: The Mike Levine StoryMental Strength for Life: Endurance Lessons Beyond the Finish LineLinks:Connect with Kathleen through Instagram: https://www.instagram.com/kathmccartney/?hl=enConnect with Kathleen through LinkedIn: https://www.linkedin.com/in/kathleen-mccartney-94652268/Connect with Kathleen through TriDot: https://www.tridot.com/coach/kathleen-mccartneyPlease Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.This episode was sponsored by The Trusted Team and 4th Discipline

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• Breaking Free: From Lawyer to Endurance Entrepreneur with Simon Dent

  What does it take to break free from the corporate grind, build multiple businesses with zero industry experience, and push your body to the absolute limit in some of the toughest endurance races on the planet? Today’s guest, Simon Dent, has done it all. From working as a solicitor in the City to promoting celebrity-packed nightclubs, to building some of the most successful marketing and publishing agencies in sport - Simon’s journey is anything but conventional. He’s also completed the Marathon des Sables, one of the toughest races on Earth, and is now on a mission to reduce plastic waste in the sports industry. In this episode, Simon shares the mindset shifts needed to leave a secure job, how endurance sport shapes elite entrepreneurs, and why most footballers go bankrupt - and how to avoid the same financial traps. If you want lessons in resilience, reinvention, and making your passion your business, this is one you can’t afford to miss.Highlights:From City Lawyer to Mental Health CrisisBuilding Business: The Power of Surrounding Yourself With ExpertsHow Ultra Running Became TherapyBusiness and Endurance: Lessons From Each WorldMarathon des Sables: Blood, Sweat and FriendshipSave Our Souls: Creating Sustainable Sports EquipmentFinancial Education: Why Footballers Go BankruptThe Brisbane to Sydney Run ChallengeLinks:Connect with Simon through Instagram: https://instagram.com/ultraentrepreneurConnect with Simon through LinkedIn: https://www.linkedin.com/in/simon-dent-9509b728/The 2025 Dallaglio RugbyWorks & British and Irish Lions Ultra Endurance Challenge: https://justgiving.com/page/ultra-endurance-challengePlease Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.This episode was sponsored by The Trusted Team and 4th Discipline

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• Finding Your Why: Lessons from Legendary Ironman Announcer Paul Kaye

  What if one voice could change the way you see endurance sport - and even yourself? Today, we’re joined by an iconic voice of Ironman, Paul Kaye - the man who’s called thousands of athletes across the finish line and witnessed some of the most powerful moments in the sport. But Paul isn’t just an announcer. He’s an Ironman finisher himself, a master of storytelling, and someone who truly understands why endurance sport transforms lives. In this episode, Paul shares the most unforgettable finish line moments, the power of music to fuel performance, and why Ironman is more than just a race - it’s a life-changing experience. We also dive into his own endurance journey, what makes Ironman South Africa so special, and the deep “why” that drives us all. Whether you’re an athlete or just looking for inspiration, this episode will make you rethink what’s possible. Let’s get into it.Highlights:The Journey From Radio to Ironman Finish Line IconTurning Grief and Divorce into Personal FuelCrafting Magic Moments at the Finish LineThe Art of Emotional Announcing, Not EgoUsing Music to Heighten Race-Day DramaBalancing Emotion During Tragedy and CrisisReflections on Kona vs. Nice: A World Champs SplitWhy Silence and Stillness Matter More Than HypeLinks:Connect with Paul Kaye through his Website, LinkedIn and Instagram.Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.This episode was sponsored by The Trusted Team and 4th Discipline

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