Business of Endurance

• What Happens when Purpose Meets Ambition: Lessons in Leadership with British Cycling CEO Jon Dutton

  What does it take to lead one of Britain’s most iconic sports into a new era? In this episode, we sit down with Jon Dutton OBE, CEO of British Cycling, to unpack how purpose-driven leadership, bold decision-making, and emotional intelligence are shaping the future of sport. From orchestrating the ground-breaking Rugby League World Cup to overseeing the path to Paris 2024 and beyond, Jon shares the untold stories behind elite performance, everyday cycling, and the entrepreneurial mindset needed to drive systemic change. We talk values, resilience, media disruption, and why mindset - not just physiology - is becoming the biggest predictor of success in sport and business. Whether you're an athlete, a business owner, or simply looking for leadership inspiration, this conversation is a masterclass in navigating challenge with clarity, ambition, and integrity. If you’re ready to think bigger and lead better-this episode is for you.Highlights:Leading with Purpose: How purpose-driven leadership is reshaping British Cycling and driving systemic change.Resilience Through Adversity: Navigating setbacks, including the postponement of the Rugby League World Cup, with determination and values.The Role of Values in Decision-Making: How making difficult decisions in sport, such as postponing an event, is grounded in core values like authenticity and inclusivity.Building a Positive Culture: How Jon is fostering a culture of trust, loyalty, and collective responsibility within British Cycling.Social Impact Through Sport: Leveraging cycling as a tool for social mobility, community cohesion, and tackling inactivity.Creating Opportunities for All: British Cycling’s commitment to engaging the entire population, from young children to seniors, in cycling.The Growth Mindset: How a growth mindset is key to success in both sport and business, and how British Cycling encourages it within its athletes and team.Entrepreneurial Leadership: How Jon’s entrepreneurial approach is helping British Cycling thrive in a constantly evolving environment.The Power of the Grand Depart: The monumental impact of bringing the Tour de France to the UK in 2027 and its potential for inspiring the nation.Navigating Change in Media: How the shift in TV coverage and media rights is influencing the future of cycling and British Cycling’s role in that transformation.Links:Connect with Jon through LinkedIn: https://www.linkedin.com/in/jon-dutton72/Visit the British Cycling Website: https://www.britishcycling.org.uk/Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

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• Beyond the Finish Line: How Olympic Champion Alistair Brownlee Redefined Winning

  What if the key to Olympic gold - and a life well-lived - came down to only a stride? In this episode, we sit down with Alistair Brownlee: two-time Olympic champion, endurance icon, and someone who’s been redefining what it means to win - on the course, and in life. We dive into a decision that perhaps changed everything - walking away from Cambridge University - the power of brotherhood, and why helping his brother over the finish line in Mexico taught him more than any medal ever could. We explore risk, identity after retirement, and why winning doesn’t always feel the way you think it will. Whether you're chasing your own endurance goals or navigating high-pressure decisions in life or business, this conversation delivers hard-earned wisdom, straight from one of sport’s most driven minds. This is about resilience, reinvention, and finding joy in the journey - even when the finish line keeps moving.Highlights:The Power of Small Margins: How winning by a stride is about preparation, not just confidence.Pressure is a Privilege: Turning pressure into performance by reframing expectations.The Brotherly Bond: How helping a sibling at the Olympics taught more than a gold medal.Making Life-Altering Decisions: The leap from Cambridge University to a full-time triathlon career.Resilience Through Failure: Why failure is a stepping stone, not the end, on the road to success.Confidence vs. Self-Belief: Why self-belief, grounded in preparation, is the true foundation of performance.Daily Habits Drive Success: How routines and understanding motivations are key to long-term achievement.From Athlete to Entrepreneur: The shift from elite sport to building successful businesses.Inspiring the Next Generation: Creating opportunities for young people to experience triathlon through free events.Simplicity in Nutrition: Why effective endurance nutrition is all about simplicity and smart choices.Balance in Performance: The importance of moderation and balance, including the role of alcohol in professional sport.Links:Connect with Alistair through LinkedIn: https://www.linkedin.com/in/alistair-brownlee/Connect with Alistair through Instagram: https://www.instagram.com/alistair.brownlee/Visit the Brownlee Foundation Website: https://www.thebrownleefoundation.org/Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

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• Charlie Meets His Digital Twin: An AI Exploration of Endurance

  Today’s episode is a little different - because today’s guest is... me. Well, not exactly me, but my digital doppelgänger: AI Charlie. That’s right, I’ve created an AI version of myself, trained on everything I’ve ever said on this podcast and beyond, and today, I’m putting him in the hot seat. Why? Because I wanted to test something: Can an AI trained on my conversations, thoughts, and beliefs deliver insight, inspiration, and maybe even a little wisdom about the world of endurance sports, just like Claire & I aim to do with our guests each week? Think of this as an experiment in self-reflection, curiosity, and the ever-evolving relationship between humans, performance, and technology. We dive into some of the core themes of The Business of Endurance - mental resilience, balance, performance, and purpose - but through the lens of someone - or something - that knows me perhaps a little too well. So buckle up for a conversation with... my AI-Clone. And maybe, just maybe, we’ll uncover something new about what it means to endure.Highlights:The Trifecta Morning Routine: Why Movement, Mindfulness, and Growth Fuel Peak PerformanceConversations with Your Digital Doppelgänger: Can AI Reflect, Inspire, and Challenge Us?Ruthless Prioritisation and Delegation: What High-Performers Teach Us About TimeFuel to Thrive: The New Nutrition Rules from Elite Endurance AthletesWhy Range Before Niche Builds Resilience, Adaptability, and Long-Term ExcellenceCulture Is the Glue: Why Humor, Purpose, and Belonging Turn Teams Into PowerhousesInjury Prevention for Longevity: Consistency, Strength, Recovery, and Listening to Your BodyMetrics That Matter: From HRV to Gratitude – Measuring Progress in Sport and LifeMarginal Gains Done Right: Why Small Changes, When Aligned, Deliver Massive ResultsA Final Habit to Transform Your Day: Move, Reflect, Learn – Every MorningLinks:Connect with AI Charlie on the Trusted Team Website: https://thetrusted.team/Connect with the real Charlie Reading through LinkedIn: https://www.linkedin.com/in/authorspeakercoach/Connect with the real Charlie reading Richard through Instagram: https://www.instagram.com/charliereading/Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

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• Cycling Beyond Limits: How Energy Management Fuels World-Class Performance with Richard Oakes

  What does it take to be the fastest in the world - not once, but time and time again? And what can business leaders learn from world-record-breaking athletes? Today, we sit down with Richard Oakes, a four-time world champion, national record-holder, and co-founder of Team Ohten Aveas, the world’s fastest masters cycling team. But Richard isn’t just dominating the track - he’s also reshaping how high-performance thinking applies in the business world, coaching elite firms to work smarter, perform under pressure, and embrace marginal gains for success. In this episode, we uncover the secrets of elite endurance - from pushing past plateaus to balancing ambition with longevity. Richard shares how data, resilience, and the mindset of a champion can transform not just your performance, but your career and health. If you want world-class strategies to go faster, think sharper, and achieve more, this is an episode you can’t afford to miss. Highlights:Why the Process, Not the Prize, Fuels ChampionsThe Pain, Power, and Purpose Behind an Hour RecordThe Equation of Excellence: Relentlessness, Integration, and Human EnergyBalancing Elite Performance and a Full-Time Career: No Excuses, Just ClarityMind Over Muscle: How Meditation, Energy Awareness, and Embodied Healing Drive RecoveryFrom Marginal Gains to Paradigm Shifts: Finding the Edge in an AI WorldLinks:Connect with Richard through Instagram: https://www.instagram.com/oakes_worldchampion/Connect with Richard through LinkedIn: https://www.linkedin.com/in/richard-oakes-87646020/Visit the Ohten Website: https://ohtengroup.com/Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

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• From Spectator to World Champion: Kathleen McCartney's Ironman Journey

  What does it take to endure? To win? And to keep coming back? In this episode, we sit down with one of the most iconic figures in endurance sport - Ironman champion Kathleen McCartney. You may know her as the winner of the legendary 1982 Ironman, the race that gave us 'The Crawl.' But her story didn’t stop at the finish line. Kathleen shares the mindset that took her from an inexperienced college student to an Ironman world champion in just a year. She opens up about coming back to racing after kids, rebuilding herself through endurance sport after divorce, and the wisdom she’s gained from coaching. She reveals the greatest lessons she learned from legendary mentors, including Bill Bachrach, and the surprising friendship that brought her back to Kona decades later. Whether you’re an athlete, entrepreneur, or someone looking to overcome life’s challenges, Kathleen’s story will inspire you to redefine what’s possible. Highlights:Winning 1982 Ironman: A Shared Moment of Sporting HistoryReturning Stronger: Ironman Comebacks Through Motherhood and DivorceFriendship Forged in Competition: Completing Kona with Julie MossCoaching with Purpose: TriDot and Smarter Training PrinciplesCancer, Community, and Comebacks: The Mike Levine StoryMental Strength for Life: Endurance Lessons Beyond the Finish LineLinks:Connect with Kathleen through Instagram: https://www.instagram.com/kathmccartney/?hl=enConnect with Kathleen through LinkedIn: https://www.linkedin.com/in/kathleen-mccartney-94652268/Connect with Kathleen through TriDot: https://www.tridot.com/coach/kathleen-mccartneyPlease Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.This episode was sponsored by The Trusted Team and 4th Discipline

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