The Private Practice Academy Podcast

We’ve come to the end of season 2!
I’ll be having a break for a while, then coming back with some new and exciting changes in season 3.
Until next time.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services
FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas
Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge
Make sure you click subscribe to be notified of all new episodes!

Google Ads are a common tool in the marketing world, but they’re a tool that scares a lot of psychology practice owners!
We worry that they’ll be a waste of money, won’t bring in new clients, or will be too hard to manage. I’m breaking down those fears for you today, as someone who has used ads to grow their practice.
In this episode, I’ll share:
Are Google Ads worthwhile for psychology practices?
SEO vs. Google Ads
Factoring in the financial costs of ads
How Google Ads work
Where to start with your ads
This episode is sponsored by Moonraker AI.
Find out how to work with me: https://www.privatepracticeacademy.com.au/services
FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas
Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge
Make sure you click subscribe to be notified of all new episodes!

The question of virtual vs. in-person admin is one that every scaling psychology practice has to address, but it can be a tricky one to work out!
There’s no definitive answer for which is ‘better’, but this episode will help you to discover which is the right option for you. And if you’re considering switching? You’ll be able to work that out too!
In this episode, I’ll share:
What virtual admin can look like
What in-person admin brings to a practice
The pros and cons of virtual vs. in-person
How to reflect on what your practice needs next
This episode is sponsored by Moonraker AI.
Find out how to work with me: https://www.privatepracticeacademy.com.au/services
FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas
Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge
Make sure you click subscribe to be notified of all new episodes!

One of my most popular episodes was a guest interview with my marketing manager - Jemma - on what you should include on your website. Since this caught your interest so much, this episode is round 2 of the must-haves to include on your psychology practice website, so that you can convert website visitors into bookings!
In this episode, I’ll share:
Why speed on a website matters
The simple navigation tweaks that convert browsers into bookings
The AHPRA guidelines for our websites
Why original photos outperform stock images every time
The pages Google expects you to have if it’s going to rank you
Whether your website helps clients choose you
Listen to episode 7 ‘What You Should Include on Your Website with Jemma Haythorne’ for more on this topic.
Need someone to support you with your website? Contact Jemma at Structured Practice Management here.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services
FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas
Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge
Make sure you click subscribe to be notified of all new episodes!

If you want to start your year on the right foot and have your best January yet - this is the episode for you.
Today, I’m running you through the process that I do whilst I’m on leave every January, which has changed how I run my business.
In this episode, I’ll share:
How to set goals across your whole life (not just your business)
A practical January audit to reset your group practice
The leadership boundaries to set now before February
The systems to tighten so 2026 feels easier, calmer, and more predictable
A CEO challenge I want you to complete this week
Find out how to work with me: https://www.privatepracticeacademy.com.au/services
FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas
Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge
Make sure you click subscribe to be notified of all new episodes!