In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability.
(00:00) The future of SEO: GEO, AEO, and LLMO explained
(05:00) Why brand mentions, Reddit marketing, and YouTube strategy drive rankings
(10:00) SEO hacks, parasite strategies, and Google’s shifting role
(15:00) Reddit optimization tips and the dangers of AI-generated content
(20:00) Business lessons from MrBeast and Cursor: revenue vs. profitability
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out:
Eric’s YouTube: Leveling Up with Eric Siu
Neil’s YouTube: Neil Patel
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X: @neilpatel, @ericosiu
Instagram: @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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31:05
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31:05
What to Do If Someone Copies Your Product?
In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with proven growth. They also touch on work-life balance, employee wellbeing, and close with insights into financial trends and major tech performance.
TIME-STAMPED SHOW NOTES
(00:00) Competitive Landscape and Market Positioning
(07:03) Hiring Strategies for Success
(11:54) Work-Life Balance and Employee Wellbeing
(15:00) Financial Insights and Market Trends
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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20:34
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20:34
How to Win Big Enterprise Logos
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads, and why in-person interactions and events are key to building credibility and driving business growth.
TIME-STAMPED SHOW NOTES
(00:00) Winning Big Enterprise Logos
(09:09) The Importance of Relationships in Business
(12:06) In-Person Connections and Networking
(14:45) Leveraging Events for Business Growth
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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18:06
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18:06
AI Doesn't Drive Revenue Today!
In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI-driven outcomes. They stress the need to push AI experiments into production and spread AI fluency across organizations. The conversation also touches on major corporate layoffs linked to AI adoption, the weakening job market, and the broader economic implications of interest rate changes.
TIME-STAMPED SHOW NOTES
(00:00) AI in Marketing: Usage vs. Real ROI
(07:28) Corporate Layoffs and AI’s Role in Job Cuts
(14:54) Weakening Job Market and Interest Rate Implications
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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20:40
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20:40
Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China
In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China. They highlight Xiaomi’s customer development strategies, the importance of learning from both large and small competitors, and insights from the Chinese market, including real estate dynamics.
TIME-STAMPED SHOW NOTES
(00:00) The Controversial Hat Incident at the US Open
(03:00) Visionary Communication: Lessons from Elon Musk
(06:01) The Rise of Pop Mart and the Chinese Toy Market
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
Su Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Ascolta Marketing School - Digital Marketing and Online Marketing Tips, 4 soldi da investire e molti altri podcast da tutto il mondo con l’applicazione di radio.it
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