The Entrepreneur DNA

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DM Brad on Instagram @BradleySugars the word "PLAYBOOK" and he'll send you his free business playbook on how to succeed in business.

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In this episode, I sit down with Brad Sugars — the Founder and Chairman of ActionCOACH, the world's #1 business coaching firm with over 1,000 offices in 85 countries — to break down exactly what separates the entrepreneurs who scale from the ones who stay stuck. Brad calls out what he sees as the biggest epidemic in business right now: wimpy goals.

We dig into the three stages of business growth (0 to $1M, $1M to $10M, $10M to $100M), why the skills that get you to your first million will actually hold you back from your next ten, and why most business owners have built themselves a job with overheads instead of a real business. Brad also gets honest about his own failures — from team members who liked his money more than he did, to reinvesting $4M right before COVID hit — and shares the mindset shifts that let him operate his companies in just one hour a week. We also get into work-life harmony, the epidemic of loneliness among male entrepreneurs, and why Brad believes the most expensive advice in the world is free advice from a poor person.

GUEST BIO

Brad Sugars is the Founder, Chairman, and President of ActionCOACH — the world's #1 business coaching firm with more than 1,000 offices in 85 countries. Internationally recognized as one of the most influential entrepreneurs alive, Brad is a bestselling author, sought-after keynote speaker, and has been called the Godfather of Business Coaching for over 30 years. He started his entrepreneurial journey at age 7 and founded ActionCOACH in Brisbane, Australia in 1993 — when business coaching as a profession barely existed. He has since become the CEO of 9+ companies and helped hundreds of thousands of business owners across the globe scale, systematize, and ultimately exit their businesses. Brad lives in Las Vegas with his wife Lauren and their five children.
 

GUEST SOCIAL LINKS

Instagram: @BradSugars
Facebook: Brad Sugars ActionCOACH

X (Twitter): @BradSugars

LinkedIn: Brad Sugars

YouTube: Brad Sugars ActionCOACH

Website: actioncoach.com

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

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What does it really take to walk away from a seventeen-year corporate career and build an $18 million marketing agency in just three years? In this episode, Eric Winegard shares the mindset, discipline, and relentless commitment that helped him go from a troubled childhood and military structure to becoming the CEO of Rare Blue Moon Marketing.

We dive into the realities of entrepreneurship, the difference between paid ads and organic content, and why most businesses fail before marketing even begins. Eric breaks down the importance of networking without an agenda, building a real personal brand online, and why commitment is the trait that separates successful founders from everyone else. You’ll also learn how sales psychology, leadership, and self-belief became the foundation for scaling one of the fastest-growing agencies in the space.

What You’ll Learn in This Episode

How Eric went from a troubled childhood to military discipline

Why sales became the skill that changed his life

The difference between networking and selling

Why most marketers don’t understand sales

How Rare Blue Moon Marketing scaled so quickly

Why organic content and paid ads need to work together

What business owners get wrong when hiring agencies

Why commitment matters more than talent

About Justin:
 

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

 

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

 

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

About Eric Winegard

Eric Winegard is the CEO and cofounder of Rare Blue Moon Marketing, a fast-growing digital marketing agency helping businesses scale through paid advertising, SEO, content strategy, and lead generation. After spending seventeen years in corporate sales leadership, Eric transitioned into entrepreneurship and rapidly built an $18 million agency by combining high-level sales psychology with modern marketing systems.
His story spans a difficult upbringing, military discipline, and years of mastering sales, networking, and leadership before becoming a founder. Today, Eric works with businesses across multiple industries to help them grow through strategic marketing, brand positioning, and scalable customer acquisition.

Connect with Eric Winegard:

Instagram: @ericwinegardofficial

YouTube: @ericwinegard8088

Facebook: winegard1

LinkedIn: Eric Winegard

Website: rarebluemoon.io

 

Chapters

0:00 The road from W2 to eighteen million dollars

2:45 Is sales a born talent or a learned skill

5:30 Why high level masterminds are worth the investment

9:15 Overcoming a difficult childhood and foster care

13:40 How the military builds a wartime mentality

17:50 Why Eric left a safe CEO track to start over

22:10 The role of faith and grit in business growth

26:45 Burning the boats and making success a necessity

30:15 Paid ads vs organic content strategy

33:50 Humanizing your brand on social media

37:20 Geofencing and targeting for local businesses

41:05 Lessons from the Gold Coast Podcast and Brad Lea

44:30 Why marketing cannot fix a broken business model

46:46 Final advice for aspiring entrepreneurs

 

#entrepreneurship #digitalmarketing #salesstrategies #scalingbusiness #mindset

 

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Exclusive listener discount: Use code ATTEND25 for 25% off your registration! Register here: sarahgibbons.com/shop/p/when-effort-stops-working

Join Sarah for a 75-minute virtual live workshop on Wednesday, June 3rd at 12 PM PT. This is the second in a series of four workshops and is designed for leaders who sense that the problem isn’t motivation — it’s the system they’re operating from. You’ll learn to work with capacity, timing, and internal alignment instead of against yourself.

In 75 minutes, you’ll identify:

Where your work has become unnecessarily heavy

What actually matters right now (and what to ignore)

The decisions and actions you already know you need to make

In this episode, I sit down with executive coach and founder Sarah Gibbons for a deeply honest conversation about what it really takes to sustain entrepreneurial success without burning out. We explore why hustle culture is a trap, and how intentionality — not more effort — is what separates entrepreneurs who scale from those who stall. Sarah shares how she built a thriving, referral-based coaching practice over 17 years by prioritizing her inner world first: her values, her sleep, her relationships, and her capacity to lead. Together we dig into self-leadership, the courage to pivot, the power of “three-foot tosses,” the myth of time blocking, and why spaciousness is the secret ingredient to creativity. We also talk about navigating uncertainty — whether that’s the LA fires, economic shifts, or the messy middle of entrepreneurship — and what it means to show up as the leader you’re being called to be right now.

About Sarah Gibbons:

Sarah Gibbons is an accomplished executive coach and founder of Sarah Gibbons & Co., a global coaching practice dedicated to helping individuals and organizations unlock transformational leadership. With over 15 years of experience, she has worked with top executives and creatives from leading organizations including Goodby Silverstein & Partners, 22 Squared, Hey Wonderful, The LA Clippers, and TBWA\Chiat\Day.

A former tech-industry leader with roles at Amazon, IMDb, and Fox Interactive Media, Sarah transitioned her career after earning a Master’s in Spiritual Psychology. She is the co-author of The Chalk Collective: Drawing the Life You Deserve and host of The Tidal Podcast.

Sarah lived in the Pacific Palisades, a community recently ravaged by devastating fires, where she cultivated her passion for fostering connection and resilience. As a mother of three, she is committed to helping others discover aliveness, self-trust, and legacy impact in both their personal and professional lives.

Connect with Sarah:

Website: sarahgibbons.com

Instagram: @sarahgibbonsco

Facebook: facebook.com/sarahgibbons.co

LinkedIn: Sarah Lyons Gibbons

Substack: @sarahgibbonsco

About Justin Colby:

Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

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Get your FREE copy of Tim's book 'Money, Your Friend' here: https://www.radicalcounselor.com/money-book

In this episode, I sit down with Tim Grimes—radical counselor, somatic coach, and bestselling author of Money, Your Friend—to tackle the side of entrepreneurship nobody puts on their Instagram highlight reel: the internal pressure, money shame, and chronic overthinking that silently sabotage even the most driven business owners. Tim breaks down why so many of us started this journey craving freedom but ended up more stressed than ever, and he shares the daily 10–15 minute practice from his book that helps you get radically honest about what you actually want and why you want it—not the Wolf of Wall Street version, but your truth. We go deep on somatic techniques for releasing stress through the body, the dangerous trap of becoming too passive with self-improvement and manifestation, why comparison culture on social media is making entrepreneurs anxious and broke, and why the real shift happens the moment you stop shaming yourself and accept that you’re already okay right now.

Tim Grimes

Tim Grimes is a radical counselor, somatic coach, and multiple-time bestselling author with over 20 years of experience working at the intersection of stress management, money psychology, and personal transformation. Known for his grounded, no-nonsense approach, Tim specializes in the “shadow side” of entrepreneurship—the internal pressure, fear, and shame that most business coaches don’t talk about. He is the author of Money, Your Friend, Relax More Try Less, and several other books on manifestation and self-improvement. Tim’s work helps entrepreneurs and individuals shift their relationship with money from fear-driven to grounded and calm—without toxic positivity or empty affirmations.
Tim’s Social & Contact Links

Website: https://www.radicalcounselor.com
Coaching: https://www.radicalcounselor.com/radical-change-coaching

Instagram: https://www.instagram.com/radicalcounselor

Email: radicalcounselor@gmail.com

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

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Are you pushing yourself to the brink of burnout in pursuit of the superhuman entrepreneur ideal? In this episode of The Entrepreneur DNA, host Justin Colby sits down with behavioral health specialist Rachel Harvest to break down the toxic side of perfectionism and how to find true balance.

Throughout this deep dive, Rachel explains why high achievers often fall into the trap of extreme dieting, caffeine dependency, and emotional suppression. You will learn about the wise mind, a powerful combination of logic and emotion that allows for better decision making and sustainable growth. The conversation covers everything from the physical toll of caffeine on your adrenals to the psychological roots of binge behaviors and the importance of setting healthy boundaries.

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Rachel also introduces the concept of orthorexia, an obsession with healthy eating that can actually become harmful, and explains why your day actually starts the moment you go to sleep. Whether you are struggling with the pressure to be perfect or looking for a more functional approach to your nutrition and mental health, this episode provides a roadmap for responding to life rather than just reacting to it.

What You’ll Learn in This Episode

Why “being healthy” can become harmful when it turns into perfectionism

How caffeine can become a performance crutch instead of a ritual

Why entrepreneurs often mistake burnout for discipline

The difference between logic mind, emotion mind, and wise mind

How binge behaviors often start with judgment and restriction

Why extreme routines can be a sign of nervous system stress

How your “why” drives almost every habit you have

Why discernment may be the real superpower for high performers

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About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

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About Rachel Harvest:

Rachel Harvest is a registered dietitian, behavioral health specialist, and founder of The Harvest Method.

She works with high performers to uncover the “why” behind their habits — combining functional nutrition and behavioral therapy to address burnout, performance, and long-term health.

Connect with Rachel:

LinkedIn: linkedin.com/in/rachelharvest

Website: www.theharvestmethod.com

Chapters

0:00 Intro and the Logic vs. Emotion Mind

3:15 The Harvest Method and Behavioral Therapy

6:45 The Truth About Caffeine and Adrenal Fatigue

10:30 The Danger of Extremes and Perfectionism

14:15 Understanding Orthorexia and Health Obsession

18:00 Managing Stress and the Dialectical Path

22:30 Nutrition as a Medium for Life

26:00 Intermittent Fasting and Bio-Individuality

30:15 The Importance of Sleep and Circadian Rhythms

34:45 The Joy of Missing Out (JOMO)

38:30 Entrepreneurial Sensitivity and the X-Men Analogy

42:15 Emotions as Messages and Setting Boundaries

46:45 The Downside of Being Overly Rational

51:00 Taylor Swift and the Evolution of Empowerment

55:30 Identifying Binge Behaviors and Triggers

58:30 Final Advice on Discernment and Growth

#entrepreneur #mentalhealth #wellness #productivity #nutrition

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