#212 Future of Sports Hospitality & Global Fan Experiences | Ed Horne - COO, On Location
Welcome to episode 212 of Sports Management Podcast. Today’s guest is Ed Horne – the Chief Operating Officer at On Location – a sports hospitality company set to deliver premium experiences. Ed has a long background in sports industry and he has worked for organizations like the NHL, NFL, 160over90 before joining On Location. Ed has been instrumental in getting NHL players to play in the Olympics as well as being part of organizing the first ever Super Bowl half time show. It was great speaking with Ed and learning from his wisdom. We spoke about: Key components for a successful event What fans request from a premium sports experience The skills you need to succeed in the sports industry His involvement in the first ever Super Bowl half time show His career journey and pitfalls along the way And much more! Time stamps: 00:01 Intro 02:23 Global Sports Hospitality 05:22 Experience Economy Growth and Consumer Expectations 06:52 The "driveway to driveway" experience 09:29 Technology Integration and Personalization Strategy 10:51 On Location future plans 17:42 Strategic Positioning within TKO and Multi-Property Synergies 19:00 Future Outlook and Market Vision 20:10 Leadership Philosophy and Talent Development 21:20 Ed's career bumps 23:00 Outro Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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#211 How Playtomic Became the World’s #1 Padel App | Pablo Carro on Scaling Sports Tech
Welcome to episode 211 of Sports Management Podcast. Today’s guest is Pablo Carro. The co-founder and Chief Commercial Officer of Playtomic - the world's leading app for racket sport players and clubs. We spoke about: Why he started Playtomic How to avoid the Swedish example The benefits of competition Becoming the leading company in the field Their US expansion plans And much more! Time stamps: 00:01 Intro 00:47 Playtomic Origin story 03:19 Social DNA of Padel & how tech mirrors it 05:13 Scaling globally – passion & persistence 10:27 Sweden’s rise & fall – the social lesson 13:24 Competition makes you stronger 15:29 U.S. expansion – 200 clubs in months 19:13 PwC Global Padel Report insights 28:58 Asia is next – India & China potential 30:00 Outro Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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#210 Szymon Szemberg: NBA Europe, NHL Expansion & the Future of Global Leagues
Welcome to episode 210 of Sports Management Podcast. Today’s guest is Szymon Szemberg, a reoccurring guest who first appeared on episode 5, almost 5 years ago – and a lot have happened since. Szymon recently wrote an article about the NBA closing in on a league in Europe and if this could lead to an NHL-driven ice hockey league in Europe as well. This topic became even more relevant when NBA commissioner Adam Silver recently stated that such a league could start already in 2027 or 2028. Szymon is the perfect person to discuss this topic. He has been a player, coach and later sports director and managing director of an elite basketball club in Sweden. He has worked as a sports reporter, covering both basketball and hockey. Between 2001-2014, he served as Communications Director for the International Ice Hockey Federation. He was the Champions Hockey League’s project lead and later COO (2013-2015) and most recently he was the Managing Director of EHC, Alliance of European Hockey Clubs, from which he just stepped down after 10 years. We spoke about: Why the NBA is planning a new European league How such a league could be structured If NHL can go the same route, and if so how the league look like Szymon explains the possible 4 scenarios, from least to most likely. We also cover the financial and political implications And much more! Time stamps: 00:01 Intro 02:00 NBA's European League Plans 03:30 The NBA’s move to control the global basketball ecosystem13:30 The NHL’s current strategic advantage 15:45 Expanding NHL franchises directly into Europe 20:45 Financial and Market Considerations for European Leagues 28:50 Potential NHL European League Scenarios and Strategy 35:00 Long-Term Vision and Regional Opportunities 40:00 Outro Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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#209 Building Authentic Sports Brands | Maike Wellmann on Swimming, Entrepreneurship & Athlete Identity
Welcome to episode 209 of Sports Management Podcast. Today’s guest is Maike Wellmann - a brand specialist, entrepreneur, and founder of Swim & Move Academy. Maike went from regional swimmer to building a thriving swim school and helping athletes and federations shape authentic brands. ' We spoke about: Why authenticity beats copy-paste branding How Swim & Move grew from 5 → 50+ classes in 2 years Branding workshops for federations & athletes Why hard skills can be taught, but passion can’t Lessons in consistency, self-care & scaling a business And much more! Time stamps: 00:01 Intro 07:27 Swim school growth from 5 to 50 classes 09:09 Authenticity in branding 13:49 AI & branding workshops for federations 31:50 Recruitment: hard skills can be taught, soft skills can’t 34:29 Consistency + self-care in entrepreneurship 37:17 Taking a step back: aligning brain and heart Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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#208 How to Build High-Performance Cultures | James Kerr, Author of Legacy
Welcome to epsiode 108 of Sports Management Podcast. James Kerr is bestselling author of Legacy, the book that revealed the leadership principles behind the legendary All Blacks. We spoke about: What truly defines high performance Why humility and accountability matter How culture can be designed and delivered in any team Transferable skills from sports to business And much more! Time stamps: 00:01 Intro 04:03 Defining High Performance 07:25 All Blacks Principles 09:10 Purpose explained through “day makers” 11:22 How to build culture 15:45 Toxic people & the “no dickheads” rule 18:25 How behaviors spread 24:47 What would a great All Black do? 27:55 Saying yes means first saying no (focus & sacrifice) Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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