My .4 Cents

• The Dark Side of Music Distribution w/ Olivia Pierce

  In this episode, hosts Jesse Cannon, Matt Bacon, and Dustin Boyer engage in a dynamic discussion with Alex Bochel, the owner of the EDM record label Spirations Music, covering the challenges and strategies of music distribution in the digital age. The conversation delves into the complexities and frustrations facing DIY musicians and label owners with distribution services, highlighting issues such as poor customer service, payout delays, and the limitations of promotional add-ons. Alex shares his experiences with different distributors, emphasizing the need for reliable service and fair royalty sharing. The episode further explores the industry insights of creative director Olivia Pierce, who works at Industry Plant, and accentuates the power of branding and consistent social media content in building an artist's career. The hosts also examine how Taylor Swift markets her music, relating her approach to broader industry trends. Throughout, the episode offers listeners a thoughtful exploration of navigating the evolving music business landscape, drawing on both expert interviews and real-world experiences.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• Did Taylor Swift's Not Market TLOASG? w/ Lee Martin

  In this episode, Dustin Boyer, Jesse Cannon, and Matt Bacon explore Taylor Swift's latest album rollout and the mixed reactions it has garnered, noting both fan loyalty and criticism, while discussing its significant cultural footprint. Highlighting fascinating marketing strategies, they feature an interview with Lee Martin, a creative marketing expert with a rich background working with artists like David Bowie and Lord Huron. The episode delves into how Lee combines programming and creativity to craft engaging fan experiences, offering insights into his ideation process and how DIY artists can implement these grand ideas without needing high-level expertise. Additionally, they address TikTok's potential changes due to political influences and its implications on social media usage. Throughout the conversation, the hosts emphasize the evolving dynamics in music marketing and social media interactions, offering a blend of industry insights and actionable advice for both artists and marketers.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• YouTube Beats TikTok For Music Discovery? w/ John Strohm

  In this episode, Andrew Southworth and his colleagues Matt Bacon, Dustin Boyer, and Jesse Catted explore a study revealing TikTok's limited impact on music discovery compared to YouTube and streaming platforms. They delve into the intricacies of how people discover music, discussing whether initial exposure or full engagement constitutes true discovery. The team also interviews Jon Strom, a multifaceted music industry professional, who shares insights on artist development, marketing, and the challenges faced in today's evolving music industry. He emphasizes the importance of great music and robust marketing strategies for artist success. Additionally, the episode touches on AI's role in music creation and the need for transparent licensing, while highlighting Spotify's recent efforts to address spam and AI content on their platform. Through lively discourse, the podcast provides a multidimensional view of the contemporary music landscape and the dynamics shaping artist careers.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• What Makes A TikTok Go Viral?

  Jesse Cannon, Dustin Boyer, and Matt Bacon dive into what makes TikTok content successful for musicians, breaking down examples of viral videos and detail how spectacle, identity, and strong hooks drive engagement. They also discuss how adapting ideas from other genres can elevate a music marketing strategy, and how tools like ChatGPT can be leveraged for industry research, such as identifying the right promoters or venues for a tour. Later in the episode, Matt sits down with Fabrice Sergent, managing partner of Bandsintown, to explore the platform’s mission of connecting artists and fans, its data-driven concert recommendations, and the power of local outreach tools. The conversation highlights the importance of fostering real human connection in an increasingly digital world and maintaining creativity in a tech-enhanced music landscape.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• This Band Raised $50K Without a Label?! w/ Ryan Shuck

  Musician Ryan Shuck explores the remarkable arc of his music career, from founding roles in Orgy and Julien-K to collaborations with the likes of Chester Bennington and Korn. The conversation focuses heavily on Julien-K’s latest innovative crowdfunding campaign surrounding their live-streamed event “Ritual,” revealing how the band successfully transitioned from platforms like Indiegogo to fully integrating campaigns into their own Shopify store. Shuck details the strategic design behind limited-edition bundles and community-building tactics that drive fan engagement, offering practical advice for musicians on building independence, scaling audience relationships, and navigating the creative and operational complexities of running a modern music brand. Throughout the conversation, Shuck brings a blend of passion, entrepreneurial insight, and relentless drive to demystify what it takes to create sustainable success as an artist today.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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