FOMO Sapiens with Patrick J. McGinnis

In this episode of FOMO Sapiens, Patrick McGinnis sits down with Karim Jouini, co-founder and CEO of Thunders.ai, to explore a problem most people in tech are ignoring: as AI writes code at unprecedented speed, no one has figured out how to test it fast enough. Karim brings a rare perspective to this conversation: he started his first software company at 16 in Tunisia, running a cyber café management system, spent seven years at Microsoft growing from software engineer to engineering manager, and then co-founded Expensya, an AI-based expense management platform that was acquired by Medius for over $120 million. Now he's building Thunders.ai, which deploys AI agents that build, run, and debug software tests using plain natural language, making enterprise-grade testing accessible to every team. The conversation spans entrepreneurship timing, the AI infrastructure bubble, digital sovereignty, and why the most intellectually challenging job in software might be the one everyone underestimates.
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In this episode of FOMO Sapiens, Patrick McGinnis sits down with Allan Dib, serial entrepreneur and author of the million-copy bestseller The 1-Page Marketing Plan, to make the case that most businesses are overcomplicating marketing, and that AI is about to make that mistake far more costly. Allan breaks down his signature nine-block framework across three phases (before, during, and after) and introduces the PVP Index, a tool for identifying the ideal target market based on personal fulfillment, value to the marketplace, and profitability. The conversation also gets into why niching down is counterintuitive but essential for discoverability in both search engines and AI assistants, why the technical moat that agencies relied on for years is rapidly disappearing, and why the most underpriced marketing asset right now might be a handwritten note.
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In this episode of FOMO Sapiens, Patrick McGinnis sits down with Emily Tisch Sussman, co-owner of the two-time NWSL champion New York/New Jersey Gotham FC, creator and host of the award-winning iHeart podcast She Pivots, Tony-nominated Broadway producer, and Democratic political strategist. Emily's career has moved from federal policy to cable news to podcasting to sports ownership, and the through line is a relentless instinct for white space. The conversation covers what it actually takes to own a championship team in women's sports, why brands keep coming in at the wrong price point and missing the opportunity, and what it was like to fight the White House, the NYPD, and the transit authority all in one championship season. If you have any FOMO about the women's sports moment, Emily has one message: you are right to feel it.
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In this episode of FOMO Sapiens, Patrick McGinnis welcomes back Marcus Buckingham, New York Times bestselling author, psychometrician, and one of the most influential voices in leadership over the last 30 years, to discuss his new book Design Love In: How to Unleash the Most Powerful Force in Business, published by Harvard Business Review Press. Marcus spent decades resisting the word "love" in a business context — until the data made it impossible to ignore. His research shows that the relationship between experience and behavior isn't linear but follows a J-curve, meaning only extreme positive experiences — the fives — drive any behavior at all. And when you study the fives, the word people instinctively use to describe them is love. The conversation gets into why Net Promoter Score is measuring the wrong thing, what love actually means when it's predictive of behavior, and how leaders can intentionally design experiences that make both customers and employees say "I love that" and mean it.
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In this episode of FOMO Sapiens, Patrick McGinnis sits down with Geoff Cook, CEO of Noom, the leading digital health platform combining psychology, technology, coaching, and clinical care. Geoff co-founded The Meet Group, a NASDAQ-listed social entertainment company he led for 18 years through its $500 million sale, before joining Noom to tackle something bigger: the full picture of human health. The conversation gets into why GLP-1s are only as effective as the habits built around them, what the real data shows about weight regain after discontinuation, how Noom's behavior change stack actually works, and why microdosing is quietly becoming one of the most interesting developments in preventative health. Geoff also shares why he started microdosing himself, what it did to his running habit and A1C, and how AI is making it possible to deliver genuinely personalized health guidance at scale for the first time.
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