The Professional Artist Podcast: Art Business Transformations

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What's the biggest money mistake keeping artists from building a sustainable career?
In this episode of The Professional Artist Podcast, sculptor and public artist Matt McConnell is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
For more than 25 years, Matt has built a career creating large-scale public art while learning the financial systems required to sustain a creative business.
From budgeting complex commissions to pricing work with confidence, he's discovered that profitability starts long before a project begins.
In this episode, Matt explains why undercharging is only part of the problem, how understanding your true costs changes the way you price your work, and how saying no to the wrong projects can ultimately make your business more profitable.
" You have to decide that you are comfortable saying what something costs at risk of losing it”
— Matt McConnell
Timestamps:
00:00 Introduction
01:41 Crescent
05:32 Pricing Large-Scale Projects Without Losing Money
11:16 Helix Series
13:10 The Psychology of Charging What You're Worth
17:55 Infinity
20:38 Why Budgeting Is the Most Important Skill an Artist Can Learn
23:38 Final thoughts
Connect with Matt
Website: https://www.mattmcconnell.com/
Instagram: https://www.instagram.com/mcconnellstudios/
Learn more about The Professional Artist Association:
Mentoring:
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Membership:
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Free Letter:
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Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
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Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What happens when the creative industry changes faster than your career plan?
In this episode of The Professional Artist Podcast, artist, illustrator, and educator Wouter Tulp is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Over several decades, Wouter has repeatedly adapted his career as the creative industry evolved.
Rather than relying on one role or income source, he built a sustainable practice through illustration, education, personal work, and professional relationships.
In this deep dive, Wouter shares how artists can protect their creative voice, build multiple income streams, and stay visible as AI and new technology reshape the industry.
"Instead of learning a trick you can create a vision and you can tell a story, and I think that's something AI can never do.”
— Wouter Tulp
Timestamps:
 00:00 Introduction
 01:38 Daily Gesture Drawing Practice
 03:47 Pivoting the Career
 08:54 AI and the Future of Creative Work
 10:45 Balancing Client Work with Personal Painting
 13:24 The Jazz Painting 
 14:49 What AI Can Never Replace 
 17:40 Native American Portrait Series
 19:12 Letting Go of External Validation
 21:00 Final thoughts
Connect with Wouter
Website: https://www.woutertulp.com/
Instagram: https://www.instagram.com/woutertulp/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
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Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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Do curators discover artists… or do artists create the opportunities to be discovered?
In this episode of The Professional Artist Podcast, figurative painter Alia El-Bermani is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Alia's work has been exhibited in museums and galleries across the United States, Canada, and Europe.
Rather than waiting for opportunities to find her, she built a career by intentionally connecting with curators, staying in touch over time, and creating professional relationships that led to long-term collaborations.
In this deep dive, Alia shares what it actually takes to get on a curator's radar, why rejection is often the beginning of new opportunities, and how thoughtful outreach can grow into long-term professional relationships that shape a career.
“You need to continually find curators that will help support you and put you in places that you never even dreamed of.”
— Alia El-Bermani
Timestamps:
00:00 Introduction
01:38 The Futures We Behold: Dreaming Beyond the Patriarchy
03:24 Income Streams and Studio Structure
06:38 Playing the Long Game: Career Advice to Her Younger Self
07:54 How to Get a Curator Into Your Studio
10:09 The First Outreach Email
11:10 Vessel: Grief, Loss, and the 2019 Solo Show
14:36 Applying for Grants
17:14 Hear Me: Community and Peer Support
18:27 Final Advice
Connect with Alia
Website: https://alia-fineart.com/
Instagram: https://www.instagram.com/aliapainter/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What if the biggest advantage in building an art career has nothing to do with art school?
In this episode of The Professional Artist Podcast, geometric artist Nima Nabavi is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Nima spent 15 years building businesses before becoming a full-time artist.
Without a formal art education, he applied entrepreneurial thinking to his creative practice… ultimately building a career that includes sold-out exhibitions, museum acquisitions, and large-scale public installations.
In this deep dive, Nima shares the unexpected business decision that helped launch his career, why talent alone rarely creates momentum, and how understanding business fundamentals gave him an advantage when approaching galleries and collectors.
This episode offers a practical perspective on building an art career from the ground up… and why the skills that create opportunity often extend far beyond the studio.
“The very beginning was the hardest part. And so if you can do anything to extend the lifespan of your career in the very beginning, I think there's a big payoff down the line.”
— Nima Nabavi
Timestamps:
00:00 Introduction
01:38 Roswell 2223: Scale and Creative Freedom
04:22 From E-Commerce to Art: Finding the Practice
08:24 Posting the Work and Getting the First Show
11:02 Signal: The Museum Projection Piece
14:44 Pricing Strategy for a Sold-Out First Show
21:25 Noon : Collaborative Work with Jason Seif
24:24 Top lessons
Connect with Nima
Website: https://www.nimanabavi.com/
Instagram: https://www.instagram.com/nimanothome/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. 
We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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How do artists build gallery relationships that last not just years… but decades?
In this episode of The Professional Artist Podcast, painter Betsy Eby is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Betsy began her career painting in her basement while working day jobs. 
Today, she is represented by galleries across the United States and in London, with exhibition schedules booked years in advance.
Her career has been built through long-term gallery partnerships, consistent exhibitions, and a deep commitment to her studio practice.
In this deep dive Betsy shares what keeps galleries invested in an artist over the long term, why relying on a single gallery is rarely enough to build a sustainable career, and how artists can grow the business side of their practice without compromising the work itself.
“ I was painting in my basement, I held various day jobs … and then a gallery picked me up in Seattle. Right now my exhibitions schedule is booked until 2029.”
— Betsy Eby
Timestamps:
00:00 Introduction
01:44 Isles: Encaustic Process
05:01 Music, Health Crisis, and the Work's Evolution
10:04 Building a Career in Seattle
12:57 Sustaining Long-Term Gallery Relationships
13:53 Chromatic Frequencies: The Painting Process
16:00 Why Museums Matter
17:00 Working with Multiple Galleries
19:39 Scriabin's Mystic Chord: Grief and the Dark Palette
22:35 When to Leave the Day Job
24:39 The Red Paintings and Evolving Past Success
25:20 Final advice
Connect with Betsy
Website: https://www.betsyeby.com/
Instagram: https://www.instagram.com/betsyeby/?hl=es-la
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.