Ditch Decade Diets Podcast
Lorna Costa - Binge Eating Coach

Ultimo episodio
891 episodi
- I genuinely thought I was some special unicorn because my binge urges felt SO much stronger than everyone else’s.
I could eat healthy all day, know I’d regret bingeing, know I’d feel overly full and bloated after…
and still feel like I HAD to give in when the urge hit.
In this episode, I’m sharing what actually changed when I stopped trying to be perfect and started practicing not automatically giving into every binge urge.
You’ll learn:
Why taking it ONE urge at a time matters
Why feeling an urge does NOT mean you failed
Why saying one last binge keeps reinforcing the cycle
How guilt, shame and judgment can turn one binge into days of bingeing
Why learning to sit with discomfort helped my urges become less intense and less frequent
Over time, this practice completely changed my relationship with food.
Now I can be home alone without thinking about bingeing, bake cookies and leave some for later, overeat sometimes without turning it into an EFF IT binge, and actually be present with the people I love.
The biggest shift was learning:
I can feel an urge without having to give in.
If you’re tired of feeling like every binge urge is something you HAVE to obey, join me inside my 30-Day Stop Giving Into Your Binge Urges Challenge.
👉JOIN THE 30 DAY CHALLENGE HERE
CONNECT WITH LORNA:
---> Instagram @lorna_bingeeatingcoach
https://www.instagram.com/lorna_bingeeatingcoach/
---> TikTok @lorna_bingeeatingcoach
https://www.tiktok.com/@lorna_bingeeatingcoach EP: 880 - Why Your Urges Keep Coming Back Even When You’ve Gone MONTHS Without Bingeing
29/09/2026 | 17 minHave you ever gone days, weeks or even MONTHS without bingeing…
felt proud of yourself, better in your body & maybe even had fewer food thoughts…and then suddenly the urge comes back and you’re thinking What the heck n Bob is happening?! I thought I was doing so well.
Maybe you’ve had stretches where you weren’t bingeing because you stayed busy.
You kept sweets out of the house.
You avoided baking.
You went to bed early.
You made sure you weren’t home alone.
And for a while…it "worked".
But ... were your urges actually getting weaker…or were you just controlling the situation so you didn’t have to feel them?
In this episode, I’m breaking down why binge urges can seem like they disappeared and then suddenly come back and why avoidance is very different from actually rewiring your brain.
You’ll learn:
Why going weeks or months without bingeing doesn’t always mean your urges are actually gone
Why avoiding trigger foods, staying busy or never being home alone can give you temporary relief
Why your urge may not actually be coming back, it may never have sustainably left
Why learning to sit with discomfort is such an important part of weakening binge urges
Why avoiding every situation that could trigger an urge can keep you on high alert around food
How feeling an urge and choosing NOT to automatically give in creates a new response
Why repetition is what makes your urges less intense and less frequent
Why you do NOT need to be perfect to start rewiring the binge habit
What it can look like to finally feel powerful around food instead of scared of your next urge
The goal isn’t to build your whole life around avoiding binge urges. It’s to get to a place where you can be home alone without feeling the need to binge.
Bake your favourite cookies and save some for later.
Have chocolate in the house without obsessing over it.
Feel an urge…and know that you do NOT have to give in.
That’s when you start feeling genuinely proud of yourself, because you’re not just avoiding the urge anymore.
You’re learning how to be with the discomfort and choose a different response.
If you’re ready to practice exactly this, join me inside my Stop Giving Into Your Binge Urges 30-Day Challenge.
For 30 days, I’m helping you practice not automatically giving in so your urges can become less intense, happen less frequently and food can start feeling like a choice again.
JOIN THE CHALLENGE HERE
CONNECT WITH LORNA:
---> Instagram @lorna_bingeeatingcoach
https://www.instagram.com/lorna_bingeeatingcoach/
---> TikTok @lorna_bingeeatingcoach
https://www.tiktok.com/@lorna_bingeeatingcoach- You know that moment when a binge urge comes on and suddenly it feels like you need to do SOMETHING?
Maybe you’re standing in the kitchen opening cupboards even though you’re not physically hungry.
You’re thinking about the chocolate.
The chips.
The cereal.
The leftovers.
And a part of you is saying:
“Don’t do it.”
“Get out of the kitchen.”
“Distract yourself.”
“Just don’t binge.”
So you scroll your phone, put on a show, go upstairs, brush your teeth, try to stay busy.
But the entire time…the urge is still freaking there.
In this episode, I’m breaking down why trying to distract yourself or think your way out of a binge urge can leave you feeling even MORE mentally exhausted and why what you may actually need is a state change.
You’ll learn:
Why distraction techniques can work short term but still leave the urge there
Why white-knuckling your way through an urge is so exhausting
Why telling yourself “DON’T binge” can sometimes make you think about bingeing even more
The difference between trying to change your thoughts and actually changing your physical state
Why being highly impulsive makes it harder to hear your True Brain
One specific state-change tool I used during my own binge eating recovery
Why creating a state change can help you feel more grounded and less reactive around food
Why the goal isn’t to forbid yourself from eating, but to get out of that impulsive 10/10 state so YOU can decide what you actually want
How practicing a new response can help weaken your urges over time
The goal isn’t to spend the rest of your life distracting yourself from food.
It’s to get to a place where you don’t even feel the urge to binge anymore.
Where you can be home alone, around your favourite sweets, on vacation, at a wedding or at a social event, and food doesn’t feel like it’s controlling you.
If you want support learning how to stop giving into binge urges AND understand why those urges are showing up in the first place, join my Stop Giving Into Your Binge Urges 30-Day Challenge.
Inside the challenge, I’ll help you work on both:
1. How to respond differently when an urge hits
2. How to start preventing those urges from becoming so strong in the first place
👉 [JOIN THE CHALLENGE HERE]
CONNECT WITH LORNA:
---> Instagram @lorna_bingeeatingcoach
https://www.instagram.com/lorna_bingeeatingcoach/
---> TikTok @lorna_bingeeatingcoach
https://www.tiktok.com/@lorna_bingeeatingcoach - Have you ever wondered why your binge urges feel SO strong now…like the second one comes on, the binge already feels inevitable?
You know you don’t want to binge.
You know you’ll probably feel heavy, bloated, uncomfortable and frustrated afterward.
But in the moment, your Binge Brain starts saying:
“Who cares?”
“One last time.”
“I’ll do better tomorrow.”
And giving in can honestly feel easier than trying not to.
In this episode, I’m breaking down why your binge urges can become stronger and more automatic over time, how your brain learns the urge , binge , relief cycle, and why practicing a different response is such an important part of rewiring binge eating.
You’ll learn:
Why binge urges can feel stronger now than they did in the beginning
How your brain learns the pattern of urge, binge , relief
Why your Binge Brain becomes so convincing when an urge hits
Why feeling an urge does NOT mean you have to give in
What I mean by a Rewire Rep
Why creating even a little space before responding matters
How repeated new responses can make bingeing feel less automatic
Why the ultimate goal isn’t more willpower, it’s getting to a place where food feels like a choice again (freedom of choice baby)
The urge is not something you HAVE to give into.
And every time you practice not automatically giving into it, you’re teaching your brain something new.
If you want support practicing this in real life, join me inside the Stop Giving In to Your Binge Urges 30-Day Challenge.
For 30 days, I’ll help you practice responding differently to urges without just distracting yourself, white-knuckling through or trying to use more willpower.
👉 JOIN THE 30 DAY CHALLENGE HERE
CONNECT WITH LORNA:
---> Instagram @lorna_bingeeatingcoach
https://www.instagram.com/lorna_bingeeatingcoach/
---> TikTok @lorna_bingeeatingcoach
https://www.tiktok.com/@lorna_bingeeatingcoach - Have you ever looked at somebody else who stopped bingeing and thought “That’s great for her…but I’m different.”
Maybe you have health and fitness goals and you’re terrified to stop tracking your food.
Maybe you have food sensitivities and feel like strict food rules are your only option.
Maybe you’ve struggled with binge eating since you were young.
Or maybe life feels SO stressful right now that becoming binge-free feels completely unrealistic.
You are not the exception.
I’m sharing real examples of women who once believed they HAD to track their food, overexercise or tightly control what they ate and who now eat normally, consistently take care of their body and feel so much more peaceful around food.
You’ll learn:
Why feeling different doesn’t mean you’re incapable of changing
Why you don’t need to fully believe you can conquer binge eating yet
How Rewire Reps start creating evidence that change is possible
Why fewer binge urges lead to less impulsivity around food
How health and fitness goals can exist alongside a healthy relationship with food
Why food sensitivities don’t have to turn into rigid restriction
How your own progress eventually becomes the proof you need
You don’t need to wake up tomorrow completely convinced “I KNOW I’ll never binge again.”
Start smaller. Use the tools, practice stop giving into your urges & BUILD the evidence.
Eventually you start realizing:
“Wait…I’m having fewer urges.”
“I’m thinking about food less.”
“I’m not as impulsive anymore.”
“Maybe I really CAN do this.”
If you’re ready to stop treating yourself like the exception and start sustainably rewiring your relationship with food, JOIN CONQUER 2.0
CONNECT WITH LORNA:
---> Instagram @lorna_bingeeatingcoach
https://www.instagram.com/lorna_bingeeatingcoach/
---> TikTok @lorna_bingeeatingcoach
https://www.tiktok.com/@lorna_bingeeatingcoach
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Helping women improve their relationship with food and end binge eating for GOOD so they can step into the unstoppable badass version of themselves!
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