Ep 175. Better Together: Why Collaboration Is a Growth Strategy
Hey everyone, it's good to be back. Welcome to the refreshed version of the podcast: new rhythm, same depth, and a lot more inspiration. We've taken a little time to reset and rethink what this show could be. And from this month, we're moving to one episode every three weeks - slower, more intentional, and packed with real takeaways. You can expect a mix of in-depth insights and learnings, the kind of thoughtful, reflective conversations we've always had along with reviews and recommendations of things I've seen, read, or listened to that I think you'll love too. And for our first episode in this new chapter, we're talking about something that sits right at the heart of great business, great creativity, and great campaigns: Collaboration. So, let's dive in!
--------
13:02
--------
13:02
Ep 174. What Could Built Environment Firms Learn from Consumer Brands About the Art of Humble Communication When it Comes to Sustainability?
This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really stood out to me - and that was humility in brand communication. It got me thinking: in the built environment, we're often working on big, complex, long-term change. That makes messaging tricky because let's face it, not everything's sorted. And there is a lot of focus on what happens when something is complete, and little focus on progress over perfection. So, what if we took a leaf out of the consumer brand playbook? I thought it would be interesting if we looked at how brands like Patagonia or Tony's Chocolonely talk about progress and imperfection, and applied that to how we communicate about our own sustainability efforts? So, let's dive in!
--------
10:51
--------
10:51
Ep 173. Book Review: Sustainable Marketing by Michelle Carvill - 5 Key Takeaways
I read Sustainable Marketing by Michelle Carvill a while back. It seemed the right time to review it right after my podcast conversation with Helen Neal this month. In our discussion, Helen talked about the importance of humility, the value of "progress over perfection," and why it's so critical to bring sustainability experts into the conversation early. These ideas were still echoing in my mind as I reminded myself of this book, and Carvill's insights feel like a natural extension of that conversation. Let's dive in!
--------
7:41
--------
7:41
Ep 172. Deep Dive with Helen Neal: Beyond the Hype - Communicating Sustainability with Substance, with Helen Neal
Today, I'm joined by Helen Neal, founder of the multi-award-winning HN Communications and a leader in sustainability communications. Named Professional of the Year at the PRCA Dare Awards 2024 and invited to speak at COP16 in Riyadh, Helen is redefining how businesses integrate sustainability into their strategies. With a background spanning politics, corporate leadership, and communications, Helen built HN Communications to help companies navigate sustainability messaging with authenticity and impact. She believes that sustainability and profitability must go hand in hand—a vision that has made her a sought-after voice in the field. Whether you're a business leader, a communicator, or just someone passionate about a greener future, this conversation is packed with insights you won't want to miss. Also check out our myth buster! Let's dive in!
--------
56:11
--------
56:11
Ep 171. How to Create a Mindful Workspace for Peak Productivity
Welcome back to the final episode in February's productivity series. Today, I want to share how I've tried to transform my workspace into a mindful environment that boosts efficiency using a couple of simple approaches. Whether you work from home, in an office, or somewhere in between, our surroundings have a massive impact on our ability to stay focused and creative. Let's dive into some practical ways to optimise your space!
Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.
I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.
I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives.
I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
Italia