Mytheresa CEO Michael Kliger Defies the Luxury E-Commerce Odds
Amid ongoing turbulence in luxury e-commerce, Munich-based Mytheresa is demonstrating the resilience of its curated, customer-first strategy. In the year ending June 30, 2025, it posted year-on-year net sales growth of 8.9% and a 4.9% rise in EBITDA margin, while gross merchandise value per top customer climbed 16.1% in the fourth quarter.Behind the company’s steady growth is Michael Kliger, who has led Mytheresa since 2015 with a focus on consistency, curation, and customer experience. “My objective is to have even more enthusiastic customers shopping for our brands. We are not chasing revenue. If you do that and they stay and they buy, the financials are an outcome," says Kliger. Since Kliger took the helm, the luxury e-tailer has expanded globally — debuting a Chinese site in 2016 and listing on the New York Stock Exchange in 2021. In April 2025, Mytheresa completed its acquisition of Yoox Net-a-Porter from Richemont, forming the new luxury group LuxExperience.In Jing Daily’s sit-down interview at Mytheresa’s New York office during fashion week, Kliger shares how the company finds steady growth through consistency, and his multi-year strategy for unifying the newly formed e-commerce powerhouse.Visit jingdaily.com and subscribe to our newsletter to get the real signals behind trends in Asia. Hosted on Acast. See acast.com/privacy for more information.
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Edoardo Zegna’s Answer to Fashion Uncertainty: Radical Slowness
In the inaugural episode of The Luxury Minute by Jing Daily, Edoardo Zegna chronicles his personal trajectory as chief marketing, digital, and sustainability officer at ZEGNA. As a fourth-generation member of the founding family, Edoardo reflects on how the Milan-based fashion house is doubling down on his great-grandfather’s legacy, transforming Oasi Zegna — a century-old reforestation project — into a blueprint for global luxury success.“I will have done my job fully if in 10 years, somebody would say, ‘Who is Zegna? Zegna is the slowest brand in the world,'” says Edoardo Zegna. ”I think it’s the most romantic and luxurious compliment that one can give to us.”In this episode, Edoardo Zegna joins Jing Daily’s editor-in-chief Enrique Menendez in Dubai to discuss post-IPO realities, radical slowness as an antidote to fashion's quick hit obsession, and maintaing heritage while expanding to global markets.Visit jingdaily.com and subscribe to our newsletter to get the real signals behind trends in Asia. Hosted on Acast. See acast.com/privacy for more information.
The Luxury Minute by Jing Daily takes you inside the boardroom for unfiltered conversations with fashion and beauty C-suite executives and creatives. For more than a decade, Jing Daily has been the leading independent source on the business of luxury in APAC, keeping the industry informed across global markets. Visit jingdaily.com for insider access and analysis. Hosted on Acast. See acast.com/privacy for more information.
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