What does it really take to build a 7-figure product-based brand without burning out or selling out? Charis Jones of Sassy Jones is bringing the sparkle and the strategy. From humble beginnings hosting parties in her kitchen to running one of the fastest-growing businesses in the country, Charis shares the mindset shifts, marketing tactics, and lessons that helped her scale. If you've ever wondered how to show up online with both purpose and profit, you're going to love this. In this episode, you’ll discover: Explore the importance of staying consistent and evolving with your audience Learn how Facebook ads helped her scale her business without relying solely on organic reach Discover how Charis turned home jewelry parties into a powerful livestream strategy For full show notes, go to schulmanart.com/354 📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
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35:29
353: Art Marketing Do's and Don'ts
Ever find yourself constantly working but wondering why the sales aren’t happening? Maybe you're stalling until everything’s “just right,” or worried that following up with collectors is annoying. In this episode, I’m calling out five sneaky mistakes that hold artists back—and what to do instead. These are lessons I’ve had to learn the hard way (yes, I really did jump off a bridge because everyone else was doing it). So grab your coffee, and let’s flip the script on your marketing mindset. In this episode, you’ll discover: Learn how to stop mistaking busywork for real progress Understand why clarity comes from consistency, not over-explaining Discover why perfectionism stalls momentum For full show notes, go to schulmanart.com/353 📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
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36:19
352: Put Your Art Production First ft. Christine Mighion
Christine Mighion is not just a jewelry artist—she’s proof that putting your art production first can change the game. We talked about building a sustainable art business, ditching designer-thinking, and embracing the role of artist with pride. She shares how shifting her mindset around pricing, messaging, and email marketing helped her increase sales by 25%—even during a typically slow season. And yes, we did a full-on unboxing because I genuinely love her work (and paid for it!). In this episode, you’ll discover: Discover why being a maker-first can be your biggest strength Learn how to shift from hustle to intentional growth Find out how to use your values to attract your ideal collectors For full show notes, go to schulmanart.com/352 📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
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33:11
351: Building a B2B Art Business ft Martha Brane
Martha Brane didn’t follow a traditional artist path—and that’s exactly why her story hits hard. From launching a PC software company in the '80s to now having her art featured in B2B markets like hospitality and healthcare, she’s done it her way. We talk about pivoting with purpose, why mindset changes everything, and how adding a bit of brown to your palette might just open unexpected doors. In this episode, you’ll discover: Learn why embracing a business mindset is just as important as honing your craft Discover how Martha transitioned from galleries to landing deals with national art distributors Hear how changing your email subject line can seriously increase engagement For full show notes, go to schulmanart.com/351 📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
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33:58
350: Scarcity, Pricing, and the Impatience Trap
Ever looked at a piece of your art and thought, This one is too special to sell? Or maybe you’ve had the opposite feeling—panicking because you need to make a sale, so you slash prices just to move something fast. If either of those sound familiar, you’re not alone. Artists constantly battle fear, scarcity, and impatience when it comes to pricing and selling. In this episode, we’re unpacking the emotional traps that can sabotage your success—whether it’s overpricing out of attachment, underpricing out of doubt, or rushing into sales out of fear. In this episode, you’ll discover: Discover why overpricing can be a sign of emotional attachment, not value. Explore why discounting your work trains buyers to wait for a sale. Learn how impatience leads to underpricing and weakens your sales strategy. For full show notes, go to schulmanart.com/350 📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
Whether you're looking for inspiration for your art or understand how to profit from it, you've come to the right place. You’ll learn the practical strategies you need to learn to sell your art plus develop a confident mindset in order to succeed. Not only is profiting from your passion possible but it’s also common. We dive into topics such as social media marketing, selling art online as well as shifting your mindset to banish your inner critic and overcome impostor syndrome and beat starving artist syndrome to the curb. Professional artist Miriam Schulman of Schulmanart.com speaks to top marketing experts and artists.
Italia