Take on Tomorrow

Every business plans for growth. But how many are built to survive?

Disruption today is increasingly interconnected. Crises such as cyberattacks, geopolitical shocks, and supply chain failures rarely arrive one at a time—and all are heightened by AI risk. So, if your business lost everything tomorrow, what would it need to continue to operate? And how can you maintain momentum when disruption strikes?

In this episode of Take on Tomorrow, we talk with PwC UK partner Bobbie Ramsden-Knowles, who co-leads PwC’s Global Centre for Crisis and Resilience. She explains why organisations need to identify their ‘minimum viable company’—the people, systems, and services that absolutely must keep running when disruption hits—and why a crisis plan alone may no longer be enough.

We also hear from Amy Webb, futurist, author, and CEO of the Future Today Strategy Group. She tells us why businesses need to stop treating every shock as a one-off and shares a powerful question leaders can use to challenge their assumptions.

Together, we explore what it takes to build an organisation that can adapt, maintain momentum, and continue creating value through disruption, and why resilience can be more than risk management: it can be a source of competitive advantage.

Take on Tomorrow is brought to you by PwC. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. © 2026 PwC.

Technologies that once seemed improbable are now reshaping how people work and grow. In Series 5 of Take on Tomorrow—PwC’s award-winning podcast exploring the biggest challenges facing business and society—we ask one critical question: How do bold ideas gain momentum?

Join us, as we speak with experts from around the world, each working at the forefront of innovation, to learn what it takes to move ideas from vision to reality. We examine who is accelerating progress and how they’re doing it: how to make leading-edge technologies commonplace, turn ambition into action, and scale breakthroughs at speed.

But what does it really take to scale progress? How do ideas move from edgy to essential? And how can that transition help businesses solve the world’s most pressing challenges?

Join us for Series 5 of Take on Tomorrow to find out.

Take on Tomorrow is brought to you by PwC. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. © 2026 PwC.

Confidence is down. Pressure is up. And CEOs are being asked to lead through more uncertainty than ever.

Take on Tomorrow is on the ground in Davos, Switzerland, at the World Economic Forum Annual Meeting, where Sarah von Fischer discusses key findings from PwC’s 29th Global CEO Survey—and what this year’s results could mean for the C-suite, and beyond. She’s joined by Dion Shango, Senior Partner, PwC Africa, and Agnes Koops, Global Vice Chair and Global Chief Commercial Officer, PwC, to explore why CEOs are losing confidence in short-term growth—even as they continue investing in AI, innovation, and other new opportunities.

Why are some companies pulling ahead while others struggle to turn AI into real results? And are today’s leaders spending their time on the right priorities to win both now...and later? Join us as we ask what it takes to lead with agility in the age of AI.

Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2026 PwC.

Have you noticed something different about customer service calls lately? Maybe even something...delightful? Perhaps the service rep not only anticipated your question but had the perfect suggestion? That could be AI working behind the scenes, supporting those
call center employees and making life a little smoother for you. It’s just one way technology is shaping our everyday lives and changing how businesses serve customers—and interact with their workforce. All this change is happening at breakneck speed—so how
can businesses get ready for a new kind of connection with customers and the world? And how might those connections create new ways of working—and new kinds of value?

To find out, our hosts Femi Oke and Lizzie O’Leary are joined by Kris Narayanan, Chief Digital Officer at Verizon Business. Then, Matt Wood, PwC’s Global and US Commercial Technology and Innovation Officer, tells us what leaders need to do to drive the AI revolution
in a time of technological and cultural change.

Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

Making all the items we need and use in our everyday lives requires an intricate network of producers, suppliers, and distributors. But intricacy can have consequences: supply chains today are frequently disrupted, even as new technologies are changing everything we thought we knew about manufacturing. Long-standing processes are being revamped to try to make them more efficient, and that means a radical rethinking of the way we make things.

In this special episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke talk with Kiva Allgood, Head of the Centre for Advanced Manufacturing and Supply Chains at the World Economic Forum, about the impact of automation on the workforce. Meanwhile, Cara Haffey, Leader of Industry for Industrial Manufacturing and Services at PwC UK, unpacks the opportunities this shift brings for new types of businesses.

Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.