EP135: Next Generation Marketers: Building a Marketing Agency at 20 with Kirke Joost and Gerrit Lehe
In this episode of the Powerful Marketing Tips podcast, we dive into the world of next-generation marketing with two inspiring young marketers, Kirke Joost and Gerrit Lehe. Both guests share their unique journeys and insights into the marketing industry, highlighting their experiences and the challenges they've faced along the way. The conversation is facilitated by host Mari-Liis Vaher.
Timestamps:
08:20 Building a marketing agency
12:00 Advice for aspiring marketers
16:11 Importance of community support (Free access to Powerful Marketers Hub!)
21:16 Offering feedback to next generation marketers
25:00 Ambitions for growth and teamwork
30:18 Final advice for aspiring marketers
Noteworthy Quotes:
"Even if your dream is so delusional, you're going to end up near it, because you're working the hardest. And you're hoping for it. So just be delusional." — Gerrit Lahe
"The hardest part is starting. And after that, the only way is up. Even if it doesn't work out, you get experience." — Kirke Joost
“Even if you have doubters and no-sayers, just prove them wrong.” — Gerrit Lahe
"On social media, everything is surface level and there’s a lot of fuss. In the Hub, everything is organized and you can go through the materials and actually learn. " — Kirke Joost
Links:
Connect with Kirke and Gerrit: https://www.kirkejoost.com/
Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/
If you enjoyed this episode, please subscribe to our podcast for more insights on marketing, networking and building relationships. We'd love to hear your thoughts! Leave a review on your favorite podcast platform and join the conversation inside the Hub.
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37:19
EP134: How To Build Trust in Business: The Art of Meaningful Networking with Frank Agin and Terry Bean
In this episode, Mari-Liis Vaher hosts a lively discussion with networking experts Frank Agin and Terry Bean about the challenges of building trust and relationships in the digital era. The trio delves into the importance of genuine connections and the art of communication, especially amidst the overwhelming nature of online interactions. They share personal insights, techniques for effective networking, and practical takeaways for listeners seeking to establish meaningful relationships.
💭 Main Topics Discussed:
The evolution of networking and how technology has changed relationship building
The significance of trust in business relationships
Common pitfalls in online communication and ways to counteract them
Practical tips for building genuine connections
Personal strategies for overcoming mental exhaustion and staying motivated
💡 Key Insights:
Trust Building: "Do what you said you would do" — Terry Bean emphasizes this straightforward principle for establishing trust in business.
Communication Challenges: Written communication can lead to misunderstandings due to tone misinterpretations, underscoring the importance of active listening.
Intentional Connection: Mari-Liis Vaher mentions that building relationships should be purposeful and not merely a numbers game of online connections.
Less is More: Frank Agin advises focusing on fewer relationships but investing more time and effort into them for deeper connections.
🗣️ Notable Quotes:
"The best way to build trust in business is to deliver what you promise." — Terry Bean
"We have two ears and one mouth for a reason." — Mari-Liis Vaher
"When it comes to building relationships and building trust, really nothing has changed. All technology allows us to do is to do it farther and faster." — Frank Agin
⌛ Timestamps:
02:40 - 06:59: Introductions of the guests
07:00 - 11:40: Insights on technology's effect on networking
12:00 - 15:05: The importance of intentionality in relationships
23:15 - 29:00: Personal stories on networking experiences
30:00 - 32:10: Discussion on values and commonalities in networking
39:50 - 42:55: Key strategies for building connections
🔗 Links:
Connect with Frank Agin:
Website: https://frankagin.com/
LinkedIn: http://linkedin.com/in/frankagin
Connect with Terry Bean:
Website: https://trybean.com/
LinkedIn: https://linkedin.com/in/terrybean
Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/
Get early access to the book The Greatest Marketer of the World: https://powerful-marketers.com/book/
If you enjoyed this episode, please subscribe for more insights on marketing, networking and building relationships. We'd love to hear your thoughts! Leave a review on your favorite podcast platform and join the conversation inside the Hub. Let’s turn today’s overwhelm into tomorrow’s trust!
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52:17
EP133: Why Most Marketing Efforts Fail and How to Boost Agency Profitability With Marcel Petitpas
Many agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line.
In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder of Powerful Marketers, sits down with Marcel Petitpas, CEO and co-founder of Parakeeto. Marcel specializes in helping agencies track the right metrics to improve profitability and make data-driven decisions.
💭 Key discussion points:
1️⃣ Why profitability matters more than revenue?
2️⃣ The Four MVPs Process (minimum viable problem, point of view, process, product)
3️⃣ The Channel Maturity Model
4️⃣ When to add a new channel to your marketing activities?
5️⃣ How to build effective funnels?
🔗 Links mentioned on the episode:
Free Toolkit for agencies
Parakeeto Foundations Course
New Book: “Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control” by Dan Martell, Matt Verlaque, Johnny Page, and Marcel Peptitas
Get in touch with Marcel Peptitas and Parakeeto:
Parakeeto website: www.parakeeto.com
Marcel’s website: www.marcelpetitpas.com
Personal Social Media handles:
Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/
Instagram: https://www.instagram.com/marcel.petitpas/
Facebook: https://www.facebook.com/agencyprofitability
Company Social Media handles:
Instagram: https://www.instagram.com/getparakeeto/
Twitter: https://twitter.com/Parakeeto
TikTok: https://www.tiktok.com/@getparakeeto
Facebook: https://www.facebook.com/parakeeto
💡 Submit your own marketing challenge or topic you'd like for us to discuss in a future episode: https://powerful-marketers.com/podcast/
🌟 Join the Powerful Marketers Hub for in-depth discussions on marketing, sales, leadership, and more: https://powerful-marketers.com/hub/
#marketing #marketingpodcast #marketingtips #marketingstrategy #marketingchallenges
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42:37
EP132: How to Expand Internationally: MaiWistik Natural Skin Care Case Study
In the rapidly evolving landscape of the skin care industry, particularly in the realm of natural products, brands face unique marketing challenges and opportunities. This podcast episode with Mai-Liis Kivistik, the creator of MaiWistik, highlights the journey of a skin care entrepreneur navigating the complexities of entering new markets and exploring local partnerships for growth. This strategy enhances brand credibility, fosters customer loyalty, and ultimately drives sustainable business success. Listen to the full interview, hosted by Mari-Liis Vaher, the creator of Powerful Marketers, for valuable insights and tips.
💬 Key discussion points:
➡️ Understanding Local Markets
➡️ Building Credibility and Trust
➡️ Cost-Effective Marketing Strategies
➡️ Embracing E-commerce Opportunities
🔗 Links:
Connect with Mai-Liis Kivistik on LinkedIn: https://www.linkedin.com/in/mai-liis-kivistik/
Discover MaiWistik brand: https://www.maiwistik.eu/
💡 Submit your own marketing challenge or topic you’d like for us to discuss in a future podcast episode: https://powerful-marketers.com/podcast
Discover podcasts and apply as a guest: https://www.listennotes.com/
Contribute to local media articles: https://www.helpareporter.com
🌟 Join the Powerful Marketers Hub for in-depth discussions on topics similar to this: https://powerful-marketers.com/hub/
#marketing #digitalmarketing #marketingpodcast #marketingeffectiveness #marketingtips #marketingstrategy #marketingcasestudy
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38:54
EP131: How MIP Hour Helps Increase Productivity
In today’s fast-paced world, it’s easy to feel overwhelmed by endless to-do lists, constant notifications, and the never-ending demands of our work and personal lives. Many of us find ourselves multitasking, thinking we’re getting more done, but instead, we’re only draining our energy and lowering our productivity. In this Powerful Marketing Tips podcast episode, Mari-Liis Vaher from Powerful Marketers walks you through a unique concept: MIP Hour and what it can do for your productivity.
The MIP Hour stands for Most Important Person Hour—and yes, that person is YOU. Just like how you’re instructed to put on your own oxygen mask first when flying, the MIP Hour is about prioritizing your most important task of the day without distractions, so you can work smarter and more efficiently.
Timestamps:
[00:02:00] The Dangers of Multitasking
[00:07:00] Benefits of Single-Tasking
[00:09:10] Using the Pomodoro Technique
[00:12:46] Blueprint for MIP Hour
Download the MIP Productivity Guide:
It includes step-by-step instructions for setting up your MIP Hour, tips for overcoming common challenges, and suggestions for making the MIP Hour a regular part of your routine: https://powerful-marketers.com/productivity-guide/
Join the Powerful Marketers Hub for inspiration, growth and support: https://powerful-marketers.com/hub/
Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. Hosts Mari-Liis Vaher and Laura Kukemelk run a popular marketing agency and mastermind. On the Powerful Marketing Tips Podcast, they’re sharing their best secrets!
Get clear, organized and consistent!
https://powerful-marketers.com/