New Books in Business, Management, and Marketing

What if the most powerful tool in your book marketing strategy isn't social media — it's your local library? In the debut episode of The Publishing Playbook, host Sarah Russo of Page One Media sits down with publishing veteran Erin Cox to unpack one of the industry's most overlooked opportunities: libraries. With a career spanning publicity at Scribner and HarperCollins, agenting, and her current role as publisher of Publishing Perspectives and co-founder of Words and Money, Erin brings rare, 360-degree expertise to the conversation. Together, Sarah and Erin break down how libraries actually buy books, why they're a powerful (and underutilized) marketing channel for authors, and the misconceptions that are costing publishers real money. Whether you're a debut author, a seasoned writer, or publishing-curious, this episode will change how you think about getting your book into readers' hands.

Words & Money: https://www.wordsandmoney.com/

Publishing Perspectives: https://publishingperspectives.com/
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Today I’m speaking with William R. Brody about his book, Uncommon Sense: Rethinking Ordinary Problems in Extraordinary Ways (Johns Hopkins University Press, 2026). Bill is an interventional radiologist who served as the President of Johns Hopkins University, from 1996 to 2009, and President of the Salk Institute from 2009 to 2015. When he became president of Johns Hopkins University, Bill set out to teach a course to juniors and seniors that would serve as a crash course for dealing with the messy realities of life. Through stories and anecdotes, Bill explores a variety of important concepts that regularly manifest in all aspects of life: from survivorship bias to why career-planning doesn’t often go as planned. Uncommon Sense is one of those books that one can only write after a lifetime of learning, teaching, and doing.

Caleb Zakarin is the CEO and Publisher of the New Books Network.
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As detailed in Selling Opportunity: The Story of Mary Kay (Penguin, 2026) by Mary Lisa Gavenas, as the only woman in Forbes’ Greatest Business Stories of All Time and the first woman to chair a company on the New York Stock Exchange, Mary Kay Ash has a life story that reads like a Barbara Taylor Bradford novel.

Growing up in Depression-era Texas, Mary Kathlyn Wagner is a dutiful daughter and diligent student with ambition aplenty and no place to use it. Married at sixteen, she is a grandmother at thirty-four. When she is not cooking or cleaning or taking care of the kids, she peddles cleaning products to other housewives. The work has no salary and no security but she sticks with it, sure that direct selling will make her dreams come true.

In 1963, after she has been divorced three times and widowed twice, she sets up her own company, selling second chance and self-invention for the price of a skin care showcase. Soon millions know her as the little lady in the big wig who gives away pink Cadillacs. From its unpromising start in a 500-square-foot Dallas storefront, Mary Kay Inc. grows into a global phenomenon with 3.5 million reps in over 35 countries. She becomes the most famous saleswoman in the world. Maybe the most famous ever.

Based on fifteen years of research, Selling Opportunity gives us a page-turning rags-to-riches story set against the background of direct selling in all its overstated, over-the-top glory. Here, for the first time, is the definitive history of a peculiarly American industry and a mid-century mindset that ennobled extreme self-reliance, sticking to your guns, and blind faith in the American dream.

This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts.
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How many times have you wanted to object, disagree, or opt out of something but ended up swallowing your words, shaking your head, and just going along? Featuring groundbreaking research, gripping stories, and easy everyday strategies, Defy reveals how to show up for yourself and others personally, professionally, and beyond. Sah’s data-driven approach shows why everyone needs the power of defiance and how to build this essential skill. In a moment when we are anxious and unsure what to do—whether we’re confronting injustice on a social scale or facing something closer to home—here are strategies to activate your values.
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Boom to Bust is a timely investigation into the rise of Peak TV and the perfect storm that caused a rapid decline in Hollywood work.

When Hollywood writers and actors went on strike in 2023, they drew attention to the rapidly changing nature of film and television production. In Boom to Bust, media industry experts Miranda Banks and Kate Fortmueller combine economic and cultural analysis and interviews with industry workers to capture the lived experience of Hollywood in crisis. Tracking major disruptions of the preceding decade—including the transformation of streaming services into studios, the overproduction of series during Peak TV, as well as #MeToo and COVID—the authors explain how the conflicting interests of studio executives, creative workers, and workers' unions compelled a renegotiation of the terms of work. Grounding readers in the history of Hollywood labor negotiations, the authors provide a road map to make sense of Hollywood’s present—and what comes next.

Miranda Banks is Professor of Film, Television, and Media Studies at Loyola Marymount University, author of The Writers: A History of American Screenwriters and Their Guild, and coeditor of Production Studies.

Kate Fortmueller is Associate Professor of Film and Media History at Georgia State University and author of Below the Stars: How the Labor of Working Actors and Extras Shapes Media Production and Hollywood Shutdown: Production, Distribution, and Exhibition in the Time of COVID.

Peter C. Kunze is an assistant professor of communication at Tulane University.
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