Click here to download the full transcription as a formatted PDF.
In this episode we explain the importance of your call to action, guest appearances, creating a lead magnet and attracting sponsors.
FullCast’s Client Centric Mission
We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.
The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.
Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.
Resources Mentioned
https://fullcast.co/pod30 - Your 30-minute link, only available to listeners of this episode!
FullCast.fm - How to Start a Podcast For Your Business
Podcast Junkies - A podcast about podcasting, since 2014
RateThisPodcast.com/bizcast - Leave a Rating and Review for this show
PodMatch - Sign up to be a guest on shows or as a host looking for guests
Libsyn - Podcast hosting
Harry Duran’s One Sheet - An example of my podcast profile
She Invests Sponsor Sheet - A client example
Vertical Farming Podcast Sponsor - Our sponsor sheet for another show we produce
Next Steps
Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15Support the show: https://fullcast.co/bizcastSee omnystudio.com/listener for privacy information.
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8:30
06. How To Promote Your Business Podcast
Click here to download the full transcription as a formatted PDF.
In this episode we cover show notes, automated vs. manual transcriptions, episodic promotion using audiograms, and how to ask for a rating and review.
FullCast’s Client Centric Mission
We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.
The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.
Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.
Resources Mentioned
FullCast.co/pod15 - Book your free Podcast Brainstorm today
FullCast.fm - How to Start a Podcast For Your Business
Podcast Junkies - A podcast about podcasting, since 2014
RateThisPodcast.com/bizcast - Leave a Rating and Review for this show
Better Click to Tweet - Wordpress plugin for creating clickable quotes on your site
Rev - email service provider
Scribie - email service provider
Otter - email service provider
Headliner - audiogram creation tool
Canva - Browser-based design service
Descript - audio transcription and in-browser editing tool
Rate This Podcast - make it easy for listeners to rate and review your show
Next Steps
Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15Support the show: https://fullcast.co/bizcastSee omnystudio.com/listener for privacy information.
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7:56
05. How To Publish Your Business Podcast
Click here to download the full transcription as a formatted PDF.
In this episode we'll cover important elements including the name and branding for your show, along with a review of best practices for creating your production plan.
FullCast’s Client Centric Mission
We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.
The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.
Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.
Resources Mentioned
FullCast.co/pod15 - Book your free Podcast Brainstorm today
FullCast.fm - How to Start a Podcast For Your Business
Podcast Junkies - A podcast about podcasting, since 2014
ratethispodcast.com/bizcast - Leave a Rating and Review for this show
Calendly - scheduling tool
SavvyCal - scheduling tool
Mailchimp - email service provider
Aweber - email service provider
Constant Contact - email service provider
Next Steps
Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15Support the show: https://fullcast.co/bizcastSee omnystudio.com/listener for privacy information.
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8:24
04. How To Produce Your Business Podcast
Click here to download the full transcription as a formatted PDF.
OK. We have the show Planned and Positioned. Now we'll cover the basics of Editing and Mastering your audio, creating your Episode Zero trailer, and submitting your show to Apple Podcasts!
FullCast’s Client Centric Mission
We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.
The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.
Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.
Resources Mentioned
FullCast.co/pod15 - Book your free Podcast Brainstorm today
FullCast.fm - How to Start a Podcast For Your Business
Podcast Junkies - A podcast about podcasting, since 2014
Hindenburg Journalist - audio editing software
Descript - audio transcription and in-browser editing tool
Episode 156 and Episode 207 - Andrew Mason’s appearances on Podcast Junkies
How to Choose Music for Your Podcast - Pacific Content article
Auphonic.com - free/paid online mastering service
Apple Podcasts Connect - Where to submit your show to Apple Podcasts
ratethispodcast.com/bizcast - Leave a Rating and Review for this show
PodNews Directories - A list of directories you should be submitting your show to
Next Steps
Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15
See omnystudio.com/listener for privacy informationSupport the show: https://fullcast.co/bizcastSee omnystudio.com/listener for privacy information.
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18:28
03. How To Position Your Business Podcast
Click here to download the full transcription as a formatted PDF.
Nice! Now that your Plan is underway, let's work through your hosting options, website tips, equipment and guest best practices!
FullCast’s Client Centric Mission
We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.
The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.
Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.
Resources Mentioned
FullCast.co/pod15 - Book your free Podcast Brainstorm today
FullCast.fm - How to Start a Podcast For Your Business
Samson Q2U - Great beginner USB/XLR microphone
Shure MV7 - Mid-priced dynamic USB microphone
Shure SM7B - Professional dynamic USB/XLR microphone
Samson MBA38 - Boom arm
Heil PL2T - Boom arm
Focusrite Scarlett - Sound card
Podcast Junkies - A podcast about podcasting, since 2014
SquadCast - High quality remote recording
Podcave - all in one podcast production and marketing
Hindenburg Journalist - audio editing software
Next Steps
Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15Support the show: https://fullcast.co/bizcastSee omnystudio.com/listener for privacy information.
How To Start a Podcast For Your Business, an original podcast production from full-service podcast agency FullCast, breaks down the six pillars — Plan, Position, Produce, Publish, Promote and Profit — necessary to ensure a successful podcast.
Harry has done the hard work for you. Since 2014, Harry has been the host of the Apple Podcasts recommended Podcast Junkies. A podcast so meta it interviews other podcasters! Since 2015, as the Founder and CEO of FullCast, Harry has helped hundreds of business owners setup and launch their own authority-building podcast.
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