Amy Carvajal, Creative Executive | AI, Originality, and Award-Worthy Creative
What separates the good from the great in creative work? According to Amy Carvajal, it’s not just originality—it’s curiosity, craft, and the willingness to ask better questions. A highly-lauded creative exec, former CCO at agencies like Code & Theory and McCann, and founder of Amy & Co, Amy helps brands turn values into action. In this episode of Good Practice, she shares her insights on what makes work stand out, how AI is shaping the creative process in marketing, and why sometimes the best ideas start with rewriting the brief.As a seasoned juror for the Effies, Webbies, and many more, Amy has seen firsthand what makes great creative work rise to the top. For her, standing out isn’t just about having a culturally relevant idea — it’s equally about execution. “Craft is the hardest thing to do,” she says. Amy also gives an insider breakdown of the U by Kotex’ Break the Cycle campaign which won both her team and the brand much acclaim, as describes how The Whitney museum’s Amy Sherald exhibit has been inspiring her recently.
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Kristen Naiman, Chief Creative Officer at The Realreal | On self-expression and healing our relationship to stuff
How do we move from a culture of consumption to one of considered curation? For Kristen Naiman, Chief Creative Officer at The RealReal and co-founder of A Piece Apart, the answer begins with listening—to ourselves.In this episode of Good Practice, hosts Trace Cohen and Genevieve Ross sit down with Kristen to explore how style, objects, and storytelling intersect to form a personal radar—one that guides not only what we choose to wear, but how we shape our spaces, communicate our identities, and lead creative lives.From the thrift stores of her youth to one of today’s online luxury resale platforms, Kristen has long viewed style not as trend-setting, but as a deeply personal practice. One rooted in instinct, memory, and joy. Reflecting on the evolving meaning of materialism, she shares how her team arrived at a breakthrough creative activation involving Canal Street knockoffs and notions of what’s “real.”
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Shane Ginsberg, Chief Brand Officer of Mach 49 | Communities of interest and unlocking brand value by being of service
In the first episode of our inaugural season on the theme of Conscious Curation, Mach 49’s Chief Brand Officer shares his practice of helping brands unlock value.A practice at the heart of our work at Stocksy, curation is an adaptive mode of thinking — one we share in common with many disciplines within the creative industries. Creativity isn’t just about having good ideas—it’s a mix of taste, instinct, and just enough overthinking to keep things interesting.Together, Stocksy C.E.O. Trace Cohen and Creative Director Genevieve Ross co-host this interview series, explore how curation feeds into our guests’ creative practice. Taking a cue from our recent culture report, the Curation Paradox, they talk with industry-leading practitioners to find out what it takes to make work that stands out — and stands for something — in the ever-more crowded sea of sameness.
This eclectic interview series with creative practitioners and values-driven leaders explores what makes for good creative and good business. From Stocksy, the global artist-led visual media co-op, C.E.O. Trace Cohen and Creative Director Genevieve Ross co-host conversations with guests from the creative economy whose work has been inspiring us.
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