Tune in to this week’s episode of the Experience University podcast as we delve into the transformative power of events in rural economic development. Join host Dr. Kristin Malek as she explores the realm of ag (agriculture) tourism, cultural events, and the strategic nuances of tourism marketing with the insightful director of Visit Knox County, Stacy Miller. Discover how these events not only attract visitors but also foster community pride and economic growth. Don't miss out on this enlightening conversation!Ag Tourism (1:56)Rural Tourism (3:47)Rural Events (5:34)Cultural Events (10:40)Lodging for Rural Events (11:12)Tourism Attraction Pairings (13:03)Promoting Pride and Community (15:38)Visit the Experience University website for more information!www.experienceuniversity.orgConnect with us on our socials!Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience UniversityFacebook: Design, Market, and Sell-Out Your EventsInstagram: @kristin.malekhttps://www.linkedin.com/in/kristinmm/
--------
17:59
S8E10: Event Competencies with Lydia Tobin
Have you ever noticed how EVERYTHING is a funnel? In this episode, Dr. Kristin Malek, our host, and student Lydia Tobin introduce the key competencies essential for a career in events and marketing. They dive into practical insights on marketing and events, sharing the interdisciplinary benefits of their experiences. Tune in to explore unique event competencies, the connections between tourism and events, and how everything truly funnels down to something.Events and Marketing Education (4:53)Funnels (9:14)Psychology and Events (12:26)Crossovers between Events and Tourism (13:52)Encouraging Motivation (19:45)Continuous Learning (23:10)Connect with Lydia:https://www.linkedin.com/in/lydiatobin/ Visit the Experience University website for more information!www.experienceuniversity.orgConnect with us on our socials!Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience UniversityFacebook: Design, Market, and Sell-Out Your EventsInstagram: @kristin.malekhttps://www.linkedin.com/in/kristinmm/
--------
27:03
S8E9: Event Psychology with Victoria Matey
How can understanding psychology transform your approach to event planning? In today’s episode, host Dr. Kristin Malek introduces the concept of event psychology with Event Psychology Advisor and Co-Founder of Matey Events,Victoria Matey. Together, they explore how events serve as catalysts for behavior change, emphasizing the integration of behavioral science into the event industry. Dr. K and Victoria discuss common event planning pitfalls while advocating for innovative strategies, including leveraging advice for feedback, reimagining SWAG, and employing secret attendees for authentic insights.Meeting Psychology (1:15)Why You Should Experiment (3:41)Employing Secret Attendees (11:48)Matey Events (16:08)Event Neuroscientists (19:35)Look Where Others Don’t (22:59)Connect with Victoria:Website: matey.eventsEvent Psychology Lab (online course): eventpsychology.thinkific.comEvent Psychology Club (membership and resources): eventpsychology.gumroad.comVisit the Experience University website for more information!www.experienceuniversity.orgConnect with us on our socials!Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience UniversityFacebook: Design, Market, and Sell-Out Your EventsInstagram: @kristin.malekhttps://www.linkedin.com/in/kristinmm/
--------
27:12
S8:E8: LARPing in Events with Erika Shaefer
Step into the immersive world of LARPing with Experience University, hosted by Dr. Kristin Malek! Discover how live-action role play transforms events, fosters authentic connections, and promotes storytelling and community building. In this episode, Dr. K and event planner Erika Shaefer explore the fascinating realm of LARPing and its application in event planning. Erika shares insights from her decade-long experience with LARPing and events, emphasizing how event planners can leverage LARPing to foster community connections. This episode also explores the unique skills event planners can cultivate through LARPing, including adaptability and creativity.What is LARPing? (1:20)Expectations vs. Reality in Events (5:40)Learning to Adapt (8:14)Incorporating LARP in Corporate Events (10:53) Building Communities through LARP (12:22)Connect with Erika:https://www.linkedin.com/in/schaefererika/ Visit the Experience University website for more information!www.experienceuniversity.orgConnect with us on our socials!Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience UniversityFacebook: Design, Market, and Sell-Out Your EventsInstagram: @kristin.malekhttps://www.linkedin.com/in/kristinmm/
--------
18:24
S8E7: AI Keynotes
Ever wondered if event keynotes are truly driving lasting change or just offering surface-level motivation? In this episode, Dr. Kristin Malek discusses her approach to speaking on AI, Gen Z, and neuroscience, emphasizing behavior change. She shares her journey from a successful AI session for rural leaders to landing more speaking gigs through LinkedIn. Despite skepticism about her AI expertise, she emphasizes mindset shifts over technical details. She challenges event professionals to prioritize keynotes fostering behavior change and diversify breakout sessions for comprehensive learning and curiosity among diverse audiences.AI Keynote Speaking (1:26)Promoting for Behavior Change in AI Keynotes (3:18)Planning Purposeful Keynotes for Events (8:51)Visit the Experience University website for more information!www.experienceuniversity.orgConnect with us on our socials!Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience UniversityFacebook: Design, Market, and Sell-Out Your EventsInstagram: @kristin.malekhttps://www.linkedin.com/in/kristinmm/
Behavior change designer Dr. Kristin Malek (aka Dr. K) wants you to Experience U! Throughout the Experience University podcast, Dr. K will challenge you to flip what you thought you knew about events, experience, and yourself on its head.
Italia