The Campaign Podcast

• Can a CMO and a CFO truly get along? With ex-Unilever bosses Keith Weed and Graeme Pitkethly

  Campaign releases an unpublished recording from the inaugural Campaign Live conference last year. Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly are interviewed on stage by Campaign’s editor-in-chief Gideon Spanier. They discuss how to keep the peace in the infamously tense CMO and CFO relationship that they said requires "mutual respect" from both sides. Weed says: "If you can create a good atmosphere between the CFO and the CMO, it creates a good atmosphere in the company."Coming up in the campaign calendar:Campaign LiveThe In-House Agency Awards Hosted on Acast. See acast.com/privacy for more information.

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• Is this the moment brands commit to women’s sport?

  It is the summer of women’s sport, or ‘simply sport’ as Campaign's deputy editor Gemma Charles put it, and records are being broken both on and off the pitch.The Women’s Euro’s, which was viewed by 16.2 million people during the final, has been touted as the most commercially successful football tournament ever — women’s or men’s — with 30,000 more ads per day than last year’s men’s tournament. The women’s rugby world cup takes place this month and has targeted viewing hours of 50 million versus just under 18 million in 2021, but the board expect it to be nearer 100 million.In this episode, the Campaign team is joined by Laura Weston, co-founder of sports consultancy See You At Jeanies and a member of the board of trustees for Liverpool FC. Alongside Campaign's deputy editor Gemma Charles and Campaign Red's data journalist Jamie Rossouw, they discuss what’s next for women’s sport and its sponsorships, the gaps that still exist and ask if this is the moment that brands finally get on board.This episode is hosted by Campaign's tech editor Lucy Shelley.Further reading:Women’s sport is the greatest growth opportunity for the sports industry.Roundup: How brands are celebrating England’s Euros winHow soon before brands build their own women’s football teams?Women’s Euro 2025 round-up: Watch the adsTesco “Receipts” by BBH LondonSports Direct Women's Euros ad enlists stars for park football matchBBC creates stop-motion ad for Uefa Women’s Euro 2025BBC "Names will be made" by BBC CreativeITV's Uefa Women’s Euros film travels through history of women’s footballMaking sports ads interesting again Hosted on Acast. See acast.com/privacy for more information.

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• Can in-house production companies and independents co-exist?

  The long-term row between independent production companies and those that sit within holding companies has resurfaced in recent weeks over best practice when it comes to bidding and being selected for work. Production craft festival Ciclope ended its sponsorship contracts with holding companies, which began an online debate between the Advertising Producers Association and the IPA on LinkedIn. The APA’s chief executive Steve Davies suggested a forum to establish best practice in bidding, while the IPA’s head of production, Eliot Liss, said “There is no need for an industry forum of the type the APA are suggesting”. He added “we don’t accept there is an issue with transparency or propriety in how IPA members are providing their production services to clients.” In this episode, Campaign's editorial team dig deeper into the debate, what has been leading up to it and question whether independent and in-house production companies can co-exist alongside each other.Tech editor Lucy Shelley hosts the episode with Campaign's editor Maisie McCabe, creativity and culture editor Gurjit Degun and deputy creativity and culture editor Charlotte Rawlings. Further reading:APA: Brands 'won't be content' with IPA rejection of forum for production company biddingIPA rejects APA's call for best practice forum for production company biddingAPA launches initiative to bring brands and production companies togetherAPA report finds agencies withhold production partners information from brandsIPA ‘takes exception to the erroneous idea of gatekeeping’ in APA reportIPA, APA and ISBA launch Production Pitch Process InitiativeDoes Rattling Stick’s low-cost arm signal trouble in the production sector?Lights, camera, action: how production companies are fighting back Hosted on Acast. See acast.com/privacy for more information.

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• What will the Cindy Rose era mean for WPP?

  WPP announced this month that Microsoft executive Cindy Rose will succeed outgoing chief executive Mark Read. Rose is currently chief operating officer, global enterprise, at Microsoft and will be WPP’s third CEO and the first female leader of a major agency holding company. The announcement, which came sooner than expected, came one day after the holding company issued a shock profit warning to the stock market, and follows major losses for WPP including the Mars account and a portion of the Coca-Cola business.Analysts have responded to the appointment saying that the Rose era “has to be transformational” and “WPP knows it needs a reboot”.In this episode, the Campaign editorial team will discuss the reaction to Rose’s appointment, what WPP needs from its new CEO, or whether WPP is “too far gone” as former CEO Sir Martin Sorrel has suggested. The chat features Campaign’s editor in chief Gideon Spanier, editor Maisie McCabe and deputy media editor Shauna Lewis. The episode is hosted by tech editor Lucy Shelley.Coming up in the Campaign calendar:Campaign LiveCampaign Big AwardsFurther reading:What can new CEO Cindy Rose bring to WPP and what does it need?Accenture and WPP have discussed potential M&A dealWPP's 'pretty grim' profit warning: stock market analysts reactWPP closes in on new CEO as some big names ruled out Hosted on Acast. See acast.com/privacy for more information.

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• Is Cannes Lions 2025 a watershed moment for awards?

  Three awards have been withdrawn from Cannes Lions 2025 over fabrication of case studies and concerns around their legitimacy. In the weeks that have followed Cannes Festival of Creativity, the integrity of advertising awards has been questioned and what was once widely accepted in advertising awards, has now been exposed.DM9's “Efficient way to pay” was the most notable withdrawal as it won the Grand Prix in the Creative Data Lions. The DDB agency was caught using AI to fabricate news coverage in the case study and misleading the jury. Two other DM9 awards were also withdrawn. The agency’s co-president and CCO Icaro Doria stepped down. Following the Cannes news, D&AD removed two pencils from the shop.However, DM9 were not alone in the scandal as other awards have also since been questioned.While the industry has been rocked by the news, many have acknowledged that embellishment, exaggeration and fabrication within awards entries is a common occurrence within adland. This episode features Campaign editor Maisie McCabe, deputy editor Gemma Charles and creativity and culture editor Gurjit Degun, who discuss what has led to this behaviour and what happens next for awards.Cannes Lions has since responded with new "integrity standards" to ban agencies that submit "wilfully false" campaignsThis episode was hosted by Campaign's tech editor Lucy Shelley.Further reading:Adland’s ‘New Year's’ resolution should be to revive its integrity at Cannes LionsLePub takes disciplinary action following scrutiny of Cannes Lion-winning campaignHavas Costa Rica’s Cannes Lions-winning ad, Lessons of Shame, needs lessons of legitimacyHavas and World Vision’s Lessons of Shame under scrutiny after Cannes Lions winDon’t hate the player, hate the gameCannes Lions rocked by controversies over AI, authenticity and licensingDM9 admits faults in case study for Grand Prix-winning work Hosted on Acast. See acast.com/privacy for more information.

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