Under the Influence with Terry O'Reilly

Today, movie theatres have to compete with home theatre systems and streaming services.

A favourite from our archives...

We look at how cinemas are transforming to attract more movie goers.
To survive, theatres now offer restaurant meals and full bar menus.
They offer loyalty programs and special theme nights.
And many cinemas now offer patrons “atmospheric” movie experiences – where wind blows through your hair, rain falls from the ceiling, and seats not only jolt back and forth, they also emit smells that mirror the action on the screen.

It puts the motion in motion picture.
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In this encore episode, we explore a strange aspect of advertising.
Specifically, when tv and movie characters endorse products. Not the actors, themselves - but the characters they portray.
It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.
Today, it includes characters like Breaking Bad's Walter White and even Phil Dunphy from Modern Family.
Sometimes it's funny - and sometimes it bends the time/space continuum.
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In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.
Politicians have used songs going all the way back to at least the 1700s.
Sometimes the songs are written expressly for the political party or candidate.
Sometimes, politicians co-opt pop songs.
And sometimes, pop artists have a major problem with that.
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Every company dreams of doubling its profit.
It’s almost impossible to do.
Yet, some companies do it by tweaking one tiny thing.
We’ll talk about an industry that put three words on their packaging that doubled their profit.
A company that created a catchy jingle that doubled their revenue overnight.
And a business that changed one single word in a headline and their profit went up 100%.

A favourite from our archives.
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In this episode, we shoot for the moon.
Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.
We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.
There are companies who want to employ hundreds of tiny satellites to create logos in the night sky.
Some companies even want to put ads on the moon.

And those ads might even be cheaper than Super Bowl commercials.

From our 2024 Archives.
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