Under the Influence with Terry O'Reilly

A favourite episode from our Archives....

80% of all advertising is ignored.
That’s why some advertisers employ cheeky advertising.
It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.
We’ll talk about a fruit company that printed an open letter to the Pope.
An airline campaign that told you to “keep it in your pants.”
And a product that claims your grandparents had more sex than you.


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An encore episode from the Under The Influence Archives. A very interesting favourite.

Most tourism marketing aims at the largest audience possible.
This week, we look at a sub-category aimed at the smallest audience possible:
Billionaire Tourism.

The super wealthy get bored easily.
That means luxury tour planners dream up extreme vacation ideas.
From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world.

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Hosted on Acast. See acast.com/privacy for more information.

From the Under The Influence Archives. One of our favourites.

There are some time-honored honorifics in the world of marketing.
“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.
Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.
They’re usually leaders in their category.
Is it because those products are the best?
Or – is it because those brand names give the products a sense of respect and authority.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

An encore episode of Under The Influence.... one of our favourites.

Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.
Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers.
And a stunt where an ad agency put $3 million dollars between the glass in a bus shelter, unguarded on the street - to demonstrate a point.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

An encore episode of Under The Influence.... one of our favourites.

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.
Because there is nothing more powerful than a dramatic product demonstration.
We’ll talk about a famous Krazy Glue commercial.
And a Volvo ad where the ad writer risked his life to demonstrate a point.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.