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Under the Influence from CBC Radio

Podcast Under the Influence from CBC Radio
Podcast Under the Influence from CBC Radio

Under the Influence from CBC Radio

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Episodi disponibili

5 risultati 273
  • You Can Check In, But You Can Never Check Out: Branded Hotel Rooms
    This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms.Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms. Hosted on Acast. See acast.com/privacy for more information.
    3/18/2023
    28:01
  • You're going to love Marketing Against The Grain
    Today we’re sharing an episode of Marketing Against The Grain — a show that leads you down the rabbit hole of marketing trends, growth tactics, and innovation.In this episode, co-hosts Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (CMO of Zapier), dive into a leaked memo from Yahoo that explains why big businesses fail.If you like what you hear, search for Marketing Against The Grain in your favorite podcast app. Like the one you’re using right now ;) Hosted on Acast. See acast.com/privacy for more information.
    3/17/2023
    18:09
  • Dish Night at the Movies: Marketing Motion Pictures
    This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.com/privacy for more information.
    3/11/2023
    27:38
  • The Commercial From The Black Lagoon: Horror in Advertising
    This week we look at horror in advertising.We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film. Hosted on Acast. See acast.com/privacy for more information.
    3/4/2023
    27:48
  • When You've Got It, Flaunt It: The George Lois Story
    In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.  Hosted on Acast. See acast.com/privacy for more information.
    2/26/2023
    27:47

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