SCK 2: Recruit Like a Pro on Social Media with These Proven Strategies - Serge Creator Keynote at SolarCon 2
Unlock the power of branding and social media for recruitment in this riveting discussion. This podcast episode assures you a comprehensive guide on creating an impactful digital business card, and utilizing your social media channels to their full potential. Learn how to tidy your online presence, tailor your social media profiles, and craft a bio that instantly captivates attention. Master the art of establishing credibility, building trust, and increasing brand visibility, all while engaging deeply with your audience and leveraging relationships using your social media platforms.
Discover the magic of content creation for social media marketing as we explore the formats that resonate best with audiences. From talking head videos for TikTok and Reels, to vlogs, highlight videos and Photocursels, we walk you through the diverse array of formats. Gain insight on how to produce captivating short clips, skillfully employ captions and subtitles, create irresistible three-second hooks, and leverage Twitter quotes. Acquire tips on segmenting your audience, managing Instagram accounts, and celebrating your team's victories - all through your social channels.
As we wrap up our conversation, we delve into cost-effective strategies for content creation across multiple brands. Envision the potential of employing a creative team to construct a myriad of brands, and learn how to select the ideal content and brand strategy to align with your goals. Hear about a businessman who spends nearly $70,000 a month on content creation for his and his spouse's brands, and uncover how you can achieve similar results more cost-effectively. Whether you're an entrepreneur or content creator, this episode promises a treasure trove of valuable insights to enhance your social media and branding game.
Chapters:
(00:03) Recruiting Through Social Media and Branding
(06:38) Creating a Social Media Profile
(12:58) Content Types for Social Media Marketing
(13:52) Engaging Instagram Reels With Quick Hooks
(20:22) Create Engaging Social Media Content
(25:03) Putting Value First
(28:28) Lifestyle and Value for Sales Organizations
(32:33) Leveraging Social Media With Personal Time
(33:51) Cost-Effective Content Creation for Multiple Brands
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Keywords:
Social Media, Branding, Digital Business Card, Content Creation, Tailor Social Media, Establish Credibility, Build Trust, Increase Brand Visibility, Engage Audience, Leverage Relationships, Talking Head Videos, Reels, TikTok, Vlogs, Highlight Videos, Photocursels, Graphic Cursels, Graphic Invocursels, Team Recognition Graphics, Picture Friday, Short Clips, Captions, Subtitles, Three-Second Hooks, Twitter Quotes, Segment Audience, Manage Instagram, Celebrate Team Victories, Cost-Effective Strategies, Creative Team, Content Strategy, Align Goals, Entrepreneur, Content Creator
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