As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny titan in the two ounce can, quickly plows through the energy drink market, generating hundreds of millions of dollars each year and leaving a trail of failed imitators in its wake. But for the moment, Red Bull and Monster have bigger issues on their hands. A string of unexpected deaths and hospitalizations, a high-profile lawsuit, and whispers of a government ban threaten to topple their energy empire. Support this show by supporting our sponsors! Learn more about the well-connected 2019 Lincoln MKC at
Red Bull vs Monster - Beast Gores Bull | 2
As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alternative to its yuppie European competitor. Not only does Hall intend to pull Hansen back from the verge of bankruptcy, his plans will position Monster to take a massive bite out of Red Bull’s multi-billion dollar industry. Support this show by supporting our sponsors! Get to know the well-connected 2019 Lincoln MKC at for a free month of treatment!
Red Bull vs Monster - Get Your Wings | 1
It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it’s sickly sweet—but to Mateschitz’s surprise, it completely cures his jetlag. Suddenly, he sees a business opportunity. Energy drinks like these are huge in East Asia, but virtually unheard of in Europe. The biggest challenge will be figuring out how to market it—starting with a new name. He knows “Krating Daeng” won’t sell, so he opts for the nearest English equivalent: Red Bull. Support this show by supporting our sponsors! Go to to try ZipRecruiter for free and find your next great hire.
Napster vs The Record Labels - Interview with Mikael Wood | 7
Host David Brown sits down with L.A. Times pop music critic Mikael Wood to talk about how Napster changed not only the music business, but music itself. It turns out digital music downloads paved the way for a lot of trends we see in music today… Justin Bieber joining the remix of Despacito? Beyoncé’s surprise album drops? The countless list of songs featuring Nicki Minaj? It all started here. Plus: after all is said and done, was Napster good for music or not? The answer might not be that simple. Support this show by supporting our sponsors! Dollar Shave Club - Go to to get your Dollar Shave Club Starter Set for just $5.
Introducing Imagined Life | 3
What is it like to be famous before you’re famous? What is it like to walk in the shoes of another person? Each episode of IMAGINED LIFE takes you on an immersive journey into the life of a world-famous person. It’ll be someone you may think you know, even admire -- or maybe the opposite. You’ll get clues to your identity along the way. But only in the final moments will you find out who “you” really are. So sit back, let go, and -- imagine your life. Subscribe today at