The Emma Guns Show

The question I think I'm asked most when it comes to beauty these days is, 'should I be taking collagen?' It sells a good story, doesn't it? Take this daily supplement and all that collagen and youthfulness we're told starts to deteriorate after we hit 30, will be topped up and wrinkles, jowls and sagging will have a much harder time showing up on your skin.

It's all great but where's the proof? Just because we begin to lose our collagen stores as we age, doesn't mean eating or drinking collagen will do the job we think it will. In fact, whenever I have been asked whether collagen is something worth taking, my response has been 'it can't do any harm, but no derm I've spoken to says there's a direct and proven link so, for me, the jury's out'.

Until now...

In this episode, I chat with Maxine Laceby from Absolute Collagen who took a big risk by putting collagen through a gold standard double blind placebo clinical trial. A trial where neither the participants or the researchers know who is receiving the active treatment versus an inactive placebo.

This kind of trial is accepted by medicine as objective scientific methodology that produces knowledge untainted by bias. Essentially, if the trial had said there was no proof of collagen's efficacy, Maxine would have completely torpedoed her brand. However, the results were compelling and she details them in this episode.

We also discuss the newest collagen she has created, Pro Sculpt, designed specifically for people on a 'rapid weight loss journey' in the era of GLP-1s but, as you'll hear, it seems to me that this particular collagen is as relevant to someone on a strength training/body recomp journey as much as it is for people using weight loss jabs.

Let me know what you think. Have you been taking collagen in the 'hope' it works and has this conversation convinced you that your money has been well spent, or are you now going to bite the bullet and try collagen to see if you can notice the difference?

Absolute Collagen Sculpt Pro.
Absolute Collagen Hair Pro.

If you have thoughts, feelings or questions about this episode, please do share them over on Substack.
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I my latest Superdrug Beauty Column, I share why the best skincare routine is one that hinges on the 'Core Four'. Four proven active ingredients that protect, hydrate, restore and regenerate your skin and provide the foundation for a truly epic, fool-proof routine. Would you strip your routine back to these four actives?
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I've written about my thoughts on Steven Bartlett's life-ruining alcohol consumption here and my Superdrug column can be found here.
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Have you seen it? Did we need to see it? Miranda Priestly is back but should she have told the town car to 'Go!' instead of making a soft return?

Also in this episode, details of my beauty column in Superdrug. Read my beauty column here: https://www.superdrug.com/emma-guns-may

Ad info: Paid partnership with Superdrug.
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Helen Thorn is a Sunday Times Best-Selling author and comedian who joins me on the show to talk about her new book How to Face Big Change and Come Back Stronger. It's a brilliant and gentle guide, with the help of 50 incredible women, to navigating the crappy things that happy in life without letting you have any less of a good time.

I've always found Helen to be kind, warm and generous and this book, full of advice, wisdom and camaraderie is a book only she could have written. I highly recommend you buy a copy for yourself and for anyone in your life who you think may benefit from its kindness and comfort.

I hope you enjoy the conversation!

EG xx
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