Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

An e-commerce seller for 25 years reveals how to protect profits, control inventory, rethink shipping costs, and use AI workflows without letting bad data quietly wreck your Amazon business today.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it really take to stay profitable after more than two decades in e-commerce? In this episode, Bradley Sutton welcomes back Rolando Rosas, a seven-figure seller with 25 years of online selling experience, to talk about the less glamorous but absolutely critical side of running a long-term Amazon business: operations, inventory, cash flow, shipping, and knowing your numbers.

Rolando shares how his e-commerce journey began in 2002, after the tech bubble burst, with his own website and Google AdWords, before expanding to Amazon, Walmart, eBay, and other channels. Today, Amazon makes up the majority of his revenue, but he explains why sellers should not rely on one growth lever alone. As markets shift, especially in B2B and IT-related categories, sellers need to pay close attention to profitability and not just top-line sales.

One of the biggest lessons from the episode is that great marketing cannot save weak operations. Rolando breaks down why inventory mismanagement can sink even large companies, how MFN (Multi-channel Fulfillment) can help certain sellers reduce cash flow pressure, and why treating shipping as a shared cost rather than a simple expense can add meaningful profit back into the business. He also explains how sellers should approach price increases by understanding margins, fees, categories, and customer behavior.

The episode also dives into practical AI workflows for e-commerce sellers. Rolando explains why sellers should not let AI handle messy data from start to finish, and instead should feed it clean, structured reports for more reliable analysis. From turning screenshots into spreadsheets to using AI to summarize business data, his message is clear: AI can save time, but only when paired with smart systems and human judgment. The big takeaway? Stay curious, think bigger, and keep looking for the hidden levers that can protect your profit.

In episode 751 of the Serious Sellers Podcast, Bradley and Rolando discuss:

00:00 - Introduction

02:05 - From Corporate Sales To Ecommerce

05:23 - Starting Selling Online Before Amazon

06:28 - Why Amazon Became The Next Move

08:18 - AI As The Next Business Shift

09:20 - Revenue Breakdown Across Channels

11:03 - Forecasting Sales In A Tough Market

12:11 - Why Operations Matter Most

15:37 - FBA Vs. MFN Strategy

19:23 - Rethinking Shipping Costs

23:22 - When To Raise Prices

27:03 - Building Better AI Workflows

28:43 - Beginner AI Time-Saving Tip

31:23 - Why Curious Sellers Win

Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

Wait! Before you dive in… this is part 2 of a 2-part series, so don’t be that person who starts a movie halfway through and asks what’s going on. Go watch/listen to part 1 on the AM/PM Podcast first, where Bradley breaks down the AI and product research strategies that set up this Maldives Honeymoon launch strategy: https://h10.me/am526

In this special episode of the Serious Sellers Podcast, Bradley Sutton returns to the Maldives for episode 750 and breaks down his latest “Maldives Honeymoon” launch strategy. This time, he shares the exact tactics he recently tested to get new products to page one for multiple keywords in less than five days. From keyword research to listing optimization, this episode is packed with launch strategies for Amazon sellers who want to give their products the strongest possible start.

Bradley explains why a successful launch begins before PPC campaigns ever go live. Sellers need to study competitor reviews, analyze TikTok Shop reviews, look at Rufus questions (Quick note: Rufus is now rebranded as Alexa for Shopping), and understand what kind of images are working in their niche. He also walks through several ways to build a stronger keyword list, including Cerebro, Brand Analytics, Search Query Performance, historical keyword research, opportunity keywords, competitor PPC data, Etsy keywords, frequently bought together products, and Spanish-language keyword indexing.

One of the biggest takeaways from this episode is the importance of testing Amazon’s understanding of your product before launch. Bradley shares how Amazon initially misunderstood two new products he launched, which caused poor impressions and weak Rufus visibility. By sending relevancy signals and checking Amazon Recommended Rank keywords, he helped Amazon better understand the products, leading to a major increase in PPC impressions and faster keyword rankings.



Bradley also covers launch execution, including how to choose keywords you have the “right to win,” set up exact match launch campaigns, use discounts strategically, monitor CPR numbers, activate alerts, and drive outside traffic through TikTok Shop creators. But the episode ends with a powerful personal reminder: while business growth matters, entrepreneurs should not lose sight of family and time. The strongest launch strategy may help you win on Amazon, but the strongest life strategy is making sure you do not miss the moments you can never get back.

Serious Sellers Podcast Episode 750



In episode 750 of the Serious Sellers Podcast, Bradley covers:



00:00 - Introduction


01:38 - Preparing A Listing For Amazon Launches


04:15 - Building A Keyword Research List


05:20 - Amazon Brand Analytics Keywords


07:50 - Historical And Off-Amazon Keywords


10:09 - Reverse Engineering PPC Strategy


13:14 - Amazon Recommended Keywords


15:17 - Frequently Bought Together Products


19:27 - Creating A Test Listing


22:37 - Sending Amazon Relevancy Signals


25:02 - Vine Prelaunch And PPC Campaigns


29:02 - Pricing, CPR, And Discounts


31:46 - TikTok Shop Launch Traffic


33:31 - Balancing Business And Family

How did one Amazon brand go from overlooked to $7M? Discover the keyword, SEO, AI, and pricing strategies that helped unlock massive growth.

 

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes Andrew Bell to talk about the real Amazon operator experience behind his AI and listing optimization expertise. Andrew shares his journey from growing up in small-town Indiana and studying ancient Greek and preaching to eventually diving deep into business, SEO, Amazon strategy, and AI-powered workflows.

Andrew breaks down how he helped Touch of Class, a niche home decor brand, grow from around $100,000 annually on Amazon to $7 million per year. He explains how he used Freedom Ticket, Helium 10 tools, keyword research, listing optimization, FBA, competitor tracking, and category-level keyword lists to turn thousands of niche products into a much stronger Amazon catalog. He also shares how the Amazon Brand Store became a major growth driver, with around $1 million in sales coming through store activity after treating it like an SEO page that could rank on Google.

Bradley and Andrew also dive into the relationship between Amazon SEO, PPC, and Rufus, now Alexa for Shopping. Andrew explains why keywords still matter, but sellers also need to optimize for customer intent, use cases, benefits, pricing transparency, and the questions shoppers are asking. He believes Rufus and traditional Amazon search are connected, meaning sellers should not ignore either side when building listings.

The episode closes with practical AI strategies sellers can use now, including using ChatGPT or Claude to organize Helium 10 keyword lists by intent, structure PPC campaigns, and analyze search term reports. For Amazon sellers trying to future-proof their listings, this episode is a reminder that growth comes from combining strong fundamentals with new AI-driven workflows.

In episode 749 of the Serious Sellers Podcast, Bradley and Andrew discuss:

00:00 - Introduction

04:32 - Finding A Hidden Amazon Goldmine

06:43 - Learning Amazon The Right Way

07:24 - Optimizing Thousands Of ASINs

08:37 - Tracking Niche Competitors

10:08 - Ranking Brand Stores On Google

13:22 - Keywords That Drove Organic Growth

15:40 - Tracking Rankings At Scale

16:45 - How SEO And PPC Work Together

18:30 - Growing Another Brand 600%

20:18 - How Rufus Impacts Amazon SEO

25:46 - Future-Proofing Listings With AI

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.

Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.

Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Seven-figure Amazon sellers from Bulgaria and Romania reveal EU marketplace strategies, Prime Day tactics, ranking tips, Rufus optimization, and how they built brands across Amazon marketplaces.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to build a seven-figure Amazon business from Eastern Europe? In this episode, Bradley Sutton travels to Sofia, Bulgaria, to speak with experienced sellers from Bulgaria and Romania who have built successful brands across Amazon Europe and the U.S. marketplace. From workwear and cosmetics to pet supplements and ranking services, these sellers share how they found opportunities, scaled their businesses, and adapted as Amazon continued to evolve.

The first story follows Iliyan Ivanov, a seller who started in advertising and eventually turned local workwear demand into a multi-million-euro Amazon brand. He explains how starting early in Amazon Europe gave his listings maturity, how Germany became his top marketplace, and how keyword research helped uncover unexpected seasonal demand around Germany’s carnival season. He also shares how tools like Cerebro and Managed Refund Services helped his team with listing strategy, keyword targeting, and recovering money from Amazon reimbursement opportunities.

Next, Bradley talks with another Bulgarian seller, Milcho Vasilkov, who used product research to enter categories he was not personally connected to, including maternity products, cosmetics, grocery, and pet supplements. His story highlights why sellers do not always need to be passionate users of their own products to succeed. Instead, he focuses on demand, customer behavior, marketplace fit, and smart inventory timing. He also shares Prime Day strategies for Europe, including building keyword position ahead of major events, using account managers for top deals, and extending promotional momentum after Prime Day.

The final guest brings a Romanian seller, Marcel Marculescu’s perspective on selling in the U.S. marketplace, and how Amazon ranking has changed over the years. After early product failures, he built a seven-figure Amazon business and now focuses on more sustainable launch and ranking strategies. He discusses using Vine, PPC, external traffic signals, keyword research, and Rufus optimization to help listings perform in today’s Amazon ecosystem. The episode closes with a powerful reminder for sellers: success does not come from a single hack or a single marketplace, but from adapting early, watching the data, and building strategies that can survive the next Amazon change.

In episode 748 of the Serious Sellers Podcast, Bradley, Iliyan, Milcho, and Marcel discuss:

00:00 - Seven-Figure Sellers From Bulgaria And Romania

00:50 - From Advertising Agency To Amazon Seller

03:20 - Launching A Bulgarian Workwear Brand

04:07 - Growing To €3 Million In Revenue

05:04 - Finding A Carnival Keyword Opportunity

07:43 - Expanding Across Amazon Europe

11:36 - Cerebro, Refunds, And Helium 10 Wins

14:21 - Building Mature Listings Against Copycats

18:41 - Product Research In Pregnancy And Baby Niches

23:00 - A Half-Million-Euro Product Launch

27:20 - Prime Day PPC And Deal Strategies

31:04 - Ranking, Rufus, And Modern Amazon Launches

Three real sellers share how they found winning products, scaled across Amazon, Walmart, and TikTok Shop, used AI, and grew brands from early traction to millions in sales.

Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

 

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with three entrepreneurs at the Ecomm Mastery AI event in Nashville to unpack very different paths to e-commerce growth. From a toy brand built around functional products for kids, to a niche supplement company scaling through Amazon and TikTok Shop, to a lawn and garden brand navigating Vendor Central, 3P selling, Walmart, and AI-driven advertising, this conversation covers a wide range of seller experiences.

First, we hear how one founder combined an engineering background from MIT, toy industry experience, and digital marketing skills to build the kids’ toy brand Quiggly that hit $850,000 in its first full year. Her hero product, a functional toy spray mop, came from identifying long-tail keyword demand around Montessori-style toys and creating a standalone product customers were already searching for. Her biggest lesson: product-market fit matters more than launching a wide product catalog.

Next, Bradley talks with a supplement brand owner who has been selling on Amazon since 2016 and later saw major growth through TikTok Shop. He shares how niching down, solving the customer’s “next problem,” and building AI-focused content systems helped drive traffic from LLMs and answer engines. From schema markup to press releases, Reddit research, and modular blog content, his strategy shows how brands can start preparing for the future of search.

Finally, we hear from an experienced e-commerce director managing large lawn and garden brands across Vendor Central, Amazon advertising, and Walmart. She breaks down the operational differences between 1P and 3P, how Born to Run works, why content contributions can be difficult for brands, and how tools like Pacvue, Amazon Performance Plus, Brand Plus, and Claude are helping her team improve advertising and listing optimization. The episode closes with a clear reminder: whether you’re launching your first product or managing millions in revenue, success comes from understanding your customer, validating demand, and adapting quickly to new tools and platforms.

In episode 747 of the Serious Sellers Podcast, Bradley, Kim, Damon, and Sadie discuss:

00:00 - Introduction

01:13 - Turning Experience Into An Amazon Brand

04:06 - Building An $850K Toy Business

06:09 - Finding Demand With Helium 10

11:24 - Launching With PPC And Long-Tail Keywords

17:48 - Building A Niche Supplement Brand

22:30 - Scaling Through COVID And TikTok Shop

24:30 - Winning By Solving Customer Problems

25:53 - Driving Traffic With AI And AEO

30:47 - Managing Multi-Million-Dollar Amazon Brands

34:00 - Comparing 1P And 3P Selling

37:08 - Optimizing Ads And Listings With AI