Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

7-figures on Amazon…while working full-time and spending 5 hours/week? Our guest breaks down his TikTok-to-Amazon product strategy, Helium 10 moves, and Q4 playbook.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

How do you build a 7-figure Amazon brand without quitting your day job or hiring a team? In this episode, Bradley sits down with Jason Ross from Puproar, a longtime listener turned first-time guest, who hit seven figures while working full-time and spending roughly five hours a week on the business.

Jason shares the real origin story: he didn’t start with a perfect product; his first launch (pickleball paddles) fizzled fast. But while that was happening, a dog toy idea started gaining traction, so he cut the loser and went all-in on pets. His unfair advantage is his product strategy: watch what’s trending for humans, then build the pet version and design every product with virality in mind so it performs naturally on TikTok and with affiliates.

You’ll also hear how Jason runs an ultra-lean operation: using Helium 10 tools like Profits to track margins daily, leveraging Search Query Analyzer to find high-converting terms (and attributing six figures in extra revenue to that data), protecting the brand with Amazon Transparency, and navigating seasonal challenges like Q4 inventory and Amazon capacity limits. If you want a blueprint for scaling without building a huge team, this one delivers.

In episode 734 of the Serious Sellers Podcast, Bradley and Jason discuss:

00:00 – Introduction

00:21 – 7-Figure Amazon Business In 5 Hours Per Week (No Employees)

03:30 – How He Discovered E-Commerce (And Why He Delayed Starting)

04:01 – First Launch In 2023 And Why Pickleball Paddles Failed

05:10 – The Pivot: Dog Toy Idea Takes Off, And He Commits To A Pet Brand

06:11 – 2025 Results: Seven Figures With Over 90% On Amazon

07:04 – Puproar Strategy: Human Trends Turned Into Pet Products

08:32 – TikTok Virality: Hero Product And Millions Of Views

10:01 – Still Working A Full-Time Job While Using An Ad Agency

12:28 – Favorite Helium 10 Tool: Profits And Margin Targets

16:57 – Using Search Query Analyzer And Attributing Six Figures To Keyword Data

23:58 – TikTok Shop Playbook: Affiliates And GMV Max Ads

27:54 – Counterfeits And Amazon Transparency ($0.05 Per Unit)

30:54 – Seasonal Inventory And Bidding For Amazon Capacity

37:03 – 2026 Goal: Flat Revenue, Higher Profit (Efficiency Focus)

Learn Elizabeth’s data-driven go-to-market framework for Amazon launches: how to define your true market, use customer insights, leverage AMC overlap reports, and plan ads with confidence.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Elizabeth Rivas returns with a behind-the-scenes look at how brands that sell millions (and even tens of millions) actually approach Amazon growth. Instead of relying on gut feel or “big keyword volume,” she explains how modern go-to-market has shifted to a question-driven approach, starting with what you need to know and using data to answer it clearly enough that even senior leadership can buy in.

A huge part of her edge is what she calls “storytelling data”: turning overwhelming reports into decisions. What to launch, how to position it, and what messaging will actually resonate. She also breaks down how customer reviews (and real customer language) can uncover product development wins, copywriting angles, and creative direction, so your listing speaks the way shoppers speak.

From there, Elizabeth walks through a practical launch workflow: validate demand with keywords, then use tools like Helium 10’s Market Tracker 360 tool to narrow a massive category into your real market—your price tier, your feature set, and your true peer ASINs. Finally, she dives into how AMC (Amazon Marketing Cloud) overlap reports and advertising intel can sharpen everything from targeting and creative to retargeting strategy and launch structure—plus what smaller-budget sellers can do right now to apply the same principles and win.

In episode 733 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:

00:00 - Introduction

02:02 - Elizabeth’s Backstory

04:00 - How She Entered Amazon (2017)

06:40 - Her Superpower: Storytelling Data

09:02 - Better GTM Than Gut & Keywords

10:35 - Review Insights For Copy & Product

13:00 - 5-Step Go-To-Market Framework for Amazon Brands

15:22 - Define Your True Market

21:47 - AMC Overlap Reports Explained

26:00 - Launch Ads: Week-One Structure

31:49 - Low Budget: Test & Document

Amazon UK niche leader for nearly 16 years shares how a single mom built a multi-7-figure brand, survived copycats, ditched unprofitable markets, and grew with influencers + smart keyword research.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to dominate a niche for over a decade without building a giant team or becoming a “warehouse CEO”? Bradley Sutton heads to the UK to visit Cara Sayer at her home in Surrey and unpack the real story behind SnoozeShade: a product used by members of the Royal family and a brand that has stayed on top of its Amazon category for nearly 16 years. Cara’s journey is a classic “scratch your own itch” case study. She needed a better way to protect her baby in a pram from sun, wind, and cold, so she created a stroller “blackout blind” solution that simply didn’t exist at the time.

Cara shares her path from working in PR and marketing (including being on the team that helped launch Amazon in the UK back in the early days) to building a physical product business the hard way—trade shows, prototypes, and getting orders before modern Amazon tools even existed. As competition grew, she explains how the brand evolved through distributors, Amazon Vendor Central, and a messy reseller situation (including 37 resellers on her best-selling product) before she took control and moved into Seller Central. Then comes the lesson every seller needs to hear: revenue isn’t the goal—profit is. When the US market turned into “shark-infested waters” full of unsafe knockoffs and price attacks, Cara made the tough call to exit, protect margins, and refocus on what actually made the business stronger.

This episode is packed with long-game strategy: why being obsessively good at product quality and customer service beats shortcuts, why market focus matters more than “go global fast,” and how Cara uses influencer relationships to build real brand awareness. She also shares how Helium 10 helps her organize keyword research, spot competitor moves, and avoid international keyword mistakes (because US/UK/AU English is not the same). If you want a blueprint for building a durable brand that survives copycats, this one’s gold.

In episode 732 of the Serious Sellers Podcast, Bradley and Cara discuss:

00:00 - Introduction

00:41 - We’re In The UK: Welcome To Cara’s Place

04:31 - The Real Reason She Started: A Product Didn’t Exist

05:55 - What SnoozeShade Is & Why It Took Off

07:13 - #1 In Category For Nearly 16 Years

10:22 - Copycats Killed Profit: “Turnover Is Vanity, Profit Is Sanity”

12:14 - Her Best Year: Nearly £3M (Now Around £2M)

15:48 - Lean Team Setup: Freelancers + VA In The Philippines

18:00 - Competitor Tracking + Why Competition Calmed Down

21:09 - Royal Family Customers

23:42 - TikTok & AI: Awareness Over Amazon-Only Thinking

25:16 - International Keyword Differences (UK vs US vs AU)

29:25 - Influencers: Relationship-First

34:04 - Helium 10: Time Savings and Smarter Keyword Testing

He quit Amazon, then launched One TikTok Shop SKU to 7-figures. Our guest breaks down content systems, creator outreach, FBT, cash flow, and scaling his product into the US.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Jonny Bradley didn’t “quit Amazon” and disappear. He rebuilt from scratch on TikTok Shop and took one SKU to a seven-figure run rate. After years of selling on Amazon (and using Helium 10 for keyword research, review insights, and day-to-day optimization), he intentionally sunset his Amazon brands following a life-changing personal season, then leaned into a new mission: health and longevity. The twist? He didn’t launch the traditional way with Amazon-first or Shopify-first. He went straight into TikTok Shop, where distribution is driven by content, not listings.

The core lesson for sellers: on TikTok, you’re not a product company, you’re a content company that monetizes through a product. Jonny explains how they started with founder-led content to create social proof (because creators won’t care about you at zero), then “pattern-broke” with a hook that flipped what everyone else was doing in the niche: instead of “I took NMN for 30 days and feel amazing,” he led with “I’ve been taking NMN for 18 months and I’m sick…” (sick of the shady industry). That approach drove views, comments, and a reply-to-comments content loop that turned into shoppable videos, while a handful of high-performing affiliates helped accelerate momentum.

Scaling brought real-world seller headaches: inventory, cash flow, and fulfillment. They moved from a 3PL to FBT (Fulfilled by TikTok) as soon as possible and managed growth with tight reorders and aggressive cash flow cycles. Jonny also shares an underrated edge: treating creators like partners, not disposable traffic with WhatsApp groups, direct support, and small gestures that build loyalty in a space where creators can promote your competitor tomorrow. Now he’s applying the same playbook to a US launch from zero, proving this isn’t “TikTok luck”, it’s a repeatable system Amazon sellers can learn from.

In episode 731 of the Serious Sellers Podcast, Bradley and Jonny discuss:

00:00 - Quit Amazon, Build 7-Figure TikTok SKU

00:24 - Jonny Bradley’s Backstory

02:12 - Job Lessons and Brand Mindset

05:22 - Early Amazon Wins and Differentiation

08:48 - Using Helium 10 For Amazon Growth

10:24 - Why He Sunset Amazon 

12:12 - Pivot To Longevity and Choosing NMN

16:17 - TikTok Launch: 1 SKU To 7-Figure Run Rate

24:24 - TikTok Isn’t Set-And-Forget

25:00 - “We’re A Content Company” Reality

29:12 - Creator System: Samples and 50–70 Videos/Day

32:09 - US Expansion Plan: Social Proof, Ads, and Affiliate

Discover how to leverage AI recommendations for your Amazon product using GEO-targeted tactics, including PRs, Reddit mentions, website files, and listing/image optimization. Plus, PPC-only launch wins.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

AI is quickly becoming the new “front page” for product discovery on Google, in ChatGPT/Gemini-style engines, and even inside Amazon with Rufus. In this episode, Bradley sits down with Leo Sgovio, a longtime seller who’s sold tens of millions online, to break down what it actually takes to get your product recommended by AI (not just ranked on Amazon).

Leo shares a practical GEO (Generative Engine Optimization) approach: build your brand around a domain you can own, publish AI-readable assets (like spec PDFs, schema, and other crawlable files), and then earn mentions where AI systems pull real-world signals, especially Reddit, press releases, and other trusted sources. The big takeaway: in many categories, showing up in AI answers can prompt shoppers to search for your brand directly on Amazon, creating demand that doesn’t require paid ads.

We also dive into what sellers should do within Amazon to stay ahead of the AI curve. Such as using competitor questions to guide listing copy, treating Rufus as new “search real estate,” and optimizing A+ and image assets (including metadata and keyword placement). Additionally, Leo discusses launching products in competitive niches using PPC-only (no giveaways) and why Amazon fundamentals remain important despite the impact of AI on the discovery process.

In episode 730 of the Serious Sellers Podcast, Bradley and Leo discuss:

00:00 - Leo Sgovio’s Seller Story: Tens Of Millions Sold Online

01:22 - From Italy To Engineering And Early Hustles

03:12 - First Online Sales: China Sourcing Before Alibaba

04:34 - First Amazon Brand (2015): Skincare In Canada

05:50 - SEO Throwback: The “Write To Santa” Website

08:09 - The $7M Year And The Brand Crash To Zero

10:41 - Pivot To Games + Winning In Competitive Niches

12:22 - GEO Strategy: Website Files That AI Can Crawl

13:48 - Mentions That Matter: Reddit, Wikipedia, PRs

16:13 - Tools Leo Uses: Black Box, Cerebro, QPD Alerts

20:24 - PPC-Only Launch: 3,000 Units With No Giveaways

24:48 - Optimizing For Rufus + Next-Gen Amazon AI

29:06 - Image SEO: A+ Keywords, Metadata, And Ranking