Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

What are seven-figure sellers doing with AI? Go inside a French castle mastermind for AI avatars, smart workflows, content strategies, and practical ways to put AI to work for your Amazon business.

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What happens when four seven-figure sellers step away from their businesses to explore AI inside a historic French castle? Bradley Sutton finds out in this episode of the Serious Sellers Podcast, recorded at an AI mastermind outside Paris. Through conversations with Carrie Miller, Jared Mortensen, Antonio Bindi, and Cara Sayer, he explores how sellers are using AI today and the systems they are preparing to build next. From organic content to shared company knowledge, the discussions reveal practical opportunities to reduce repetitive work and support growth.

Carrie shares her plan to create AI avatars based on customer personas, build audiences on Facebook and Instagram, and direct interested shoppers to Amazon. She also explains how Helium 10 MCP helped her investigate declining advertising sales and identify profitable campaigns that had been switched off. Jared brings a different perspective: his team has already experimented with AI avatars, but manual checks and troubleshooting have limited their efficiency. He discusses testing more hooks, repurposing content across platforms, and developing affiliate partnerships that use creators’ likenesses while continuing to compensate them. He also highlights Claude Code as a helpful troubleshooting partner.

Antonio and Cara turn the conversation toward organizing knowledge and helping teams work more independently. After reducing his marketplace footprint to prioritize profitability, Antonio is working toward a central AI workspace and using a GitHub journal to preserve context across tools. Cara describes a Notion-based “filing cabinet brain” that gives employees access to information previously stored in her head. She also shares her experience with a Claude skill intended to make model selection more token-efficient. Their examples show how valuable AI applications can begin with everyday frustrations: scattered documents, repeated questions, and duplicated effort.

Bradley closes with a Helium 10 MCP research idea: examine a TikTok Shop competitor’s top products, identify successful videos and creators, and study the hooks that could inform new content tests. He also promises to revisit the guests’ progress in future interviews. The invitation for listeners is practical: choose one recurring problem, test a focused AI workflow, and evaluate what changes. You do not need to master every tool before taking the first step toward a more efficient business.

In episode 773 of the Serious Sellers Podcast, Bradley, Carrie, Jared, Antonio, and Cara talks about:

00:00 - Introduction

01:18 - Carrie’s Plans For AI Avatars And Growth

04:43 - Turning Avatar Audiences Into Amazon Listing Traffic

07:19 - Investigating Advertising Performance With Helium 10 MCP

08:54 - Jared’s Approach To Connecting AI Across Teams

12:07 - Scaling Content Tests And AI Affiliate Partnerships

13:36 - Competitor Research And Troubleshooting With Claude Code

14:51 - Antonio Prioritizes Profits Over Marketplace Expansion

19:07 - Keeping AI Work Organized With Shared Journals

23:41 - Cara’s Notion Brain For Shared Business Knowledge

24:30 - Reducing Claude Token Usage With A Skill

27:10 - Researching TikTok Competitors With Helium 10 MCP

Amazon insiders explain faster shipping, simpler inventory placement, and new AI workflows, plus how Seller Assistant, Canvas, and a Claude plugin could change how sellers grow their brands.

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What would faster inventory replenishment and an AI assistant that handles tasks mean for your Amazon business? Recorded at Amazon Accelerate in Seattle, this episode brings together Amazon Global Logistics leaders Alex Berry and Heather Hunt, followed by Chris Jones from the Seller Assistant team. Bradley Sutton explores how Amazon is simplifying the work behind selling, from moving products across borders to managing everyday business decisions.

Alex and Heather explain how AGL reduced end-to-end transit times from China to the U.S. West Coast by about 20% year over year. They also discuss a premium ocean service that cuts China-to-Europe and UK transit times by approximately 11 days compared with standard service. Amazon Managed Placement at Origin simplifies inventory distribution through one booking, while storage at origin can help sellers replenish inventory based on demand. Other announcements include Ship to 3P for deliveries to non-Amazon warehouses, broader support for dangerous goods, and standalone customs brokerage through Amazon Customs and Trade. Online document management and direct access to logistics operators also aim to reduce paperwork and make shipping problems easier to resolve.

Next, Chris Jones explains how Seller Assistant is evolving from answering questions to helping sellers take action. Canvas creates customized workspaces around the task a seller needs to complete, bringing together plans for inventory, promotions, and advertising. Workflows let sellers describe tasks for the assistant to handle in the background, with examples including monitoring top-performing ASINs and reviewing return feedback for potential listing improvements. Chris also discusses Amazon Quick and a Seller Assistant plugin for Claude Code, which was in private beta at the time of recording, along with the controls sellers have over sharing data with other systems.

Together, these conversations highlight opportunities to spend less time coordinating shipments, searching help pages, and repeating routine tasks. For sellers, the next step is to identify where those activities create the biggest bottlenecks and explore which tools fit their business. Whether that means comparing an AGL shipment with your current freight arrangement or testing Seller Assistant on a practical question, start with one process you can improve and build from there.

In episode 772 of the Serious Sellers Podcast, Bradley, Alex, Heather, and Chris discuss:

00:00 - Introduction

01:47 - Amazon Global Logistics Overview

04:41 - Faster Shipping And Premium Ocean Service

07:53 - Amazon Managed Placement At Origin

10:42 - Shipping To Non-Amazon Warehouses

14:10 - Dangerous Goods And Customs Updates

16:56 - Less Paperwork And Proactive Shipping Support

21:31 - McMiller Games Seller Success Story

25:25 - Meet Chris Jones And Amazon’s AI Vision

27:38 - Seller Assistant, Amazon Quick, And Claude Integration

33:21 - Seller Data Security And Sharing Controls

38:47 - Canvas And Automated Seller Workflows

What does it take to grow an Ecommerce brand past $9 million? Explore TikTok Shop strategies, founder videos, AI workflows, and the decision to sell one business to focus on growing another.

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What happens when the biggest opportunity for your business requires letting go of another? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Ryan Maya, founder of Beyond Braid and Professor Pickleball, to explore his journey from college dropshipping experiments to building multimillion-dollar ecommerce brands. Ryan explains how his lifelong interest in fishing helped him create marketing that connected with customers after roughly a dozen other stores failed. That foundation eventually became Beyond Braid, which generated $9.1 million last year and is targeting more than $10 million this year across Amazon, Shopify, and TikTok Shop.

Ryan breaks down how each channel supports the business, with Amazon now accounting for the largest share of revenue. He also shares a candid perspective on TikTok Shop, where advertising costs, affiliate commissions, and fulfillment expenses make profitability challenging. For his business, breaking even can still provide value when it generates millions of product impressions and encourages shoppers to discover the brand elsewhere. Rather than relying exclusively on affiliates, Ryan creates founder content himself, including videos he says have attracted millions of views. He explains why he became an affiliate for his own brands and how he is testing a shift from mass sampling toward deeper investments in proven creators.

The conversation also explores how Ryan is using AI to reduce production work and improve efficiency. He describes a Claude Code workflow designed to edit short-form videos, write captions, schedule posts, and tag products after he records the footage. Beyond content, his team is exploring AI applications for email marketing, advertising, and graphic design. Ryan also explains why strong branding matters in established categories, how personal relationships help retain productive affiliates, and why a Shopify business needs optimized landing pages, email flows, and a coordinated marketing strategy.

With a majority-stake sale of Professor Pickleball in progress, Ryan plans to concentrate on Beyond Braid’s next chapter. His priorities include expanding the product catalog, exploring international markets, and using a dashboard that tracks profitability by product and channel to guide advertising decisions. His story offers a practical reminder for ecommerce sellers: more activity does not automatically create a stronger business. Understand your customers, know your numbers, and give your best opportunity the focus it needs to grow.

In episode 771 of the Serious Sellers Podcast, Bradley and Ryan discuss:

00:00 - Introduction

01:20 - From College Baseball to Dropshipping

05:00 - Turning Fishing Knowledge Into a Brand

06:02 - Growing Beyond Shopify With Amazon FBA

08:30 - Building and Selling Professor Pickleball

11:11 - TikTok Shop Profitability and Brand Exposure

14:19 - What Selling on Shopify Requires

15:57 - Founder Videos and Affiliate Sampling Strategies

20:24 - Becoming an Affiliate for Your Own Brand

22:13 - AI Video Workflows and Helium 10 Tools

24:43 - Creator Relationships and Branding That Connects

29:12 - Email Marketing, AI, and Future Growth

In this case study, learn how AI, split-testing, and smart keyword research can improve Amazon listings, uncover wasted ad spend, and reveal opportunities to increase sales without relying on bigger budgets.

 

► Watch The Podcasts on YouTube: https://www.youtube.com/@Helium10?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Discover how Amazon sellers can earn extra revenue with affiliate marketing, influencer partnerships, recurring commissions, and strategies that create new income streams beyond product sales.

 

► Watch the Podcasts on YouTube:  https://www.youtube.com/@Helium10?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What if you could generate thousands of dollars in additional revenue without launching another product? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Helium 10 affiliate experts Tara Stoll and Kashka Burrowes to uncover an overlooked opportunity that most Amazon and e-commerce sellers aren't taking advantage of: affiliate marketing. Whether you're looking to drive more sales for your existing products or build an entirely new income stream, this episode reveals how affiliate partnerships can open doors to serious earning potential.

For Amazon, Shopify, and TikTok Shop sellers, affiliate marketing offers a powerful alternative to traditional advertising. Instead of spending money upfront and hoping for conversions, brands can partner with creators and pay commissions based on actual results. Bradley and his guests break down how to find influencers using Helium 10's Amazon and TikTok influencer discovery tools, approach creators with compelling offers, and build authentic relationships that lead to sales. They also explore affiliate commission structures, performance incentives, and recurring revenue opportunities for businesses offering subscriptions or replenishable products.

But here's where things get interesting: some Helium 10 affiliates are earning $30,000 to $35,000 per month! Tara and Kashka reveal how the Helium 10 affiliate program works, including upfront commissions ranging from 100% to 125%, the potential to earn 25% recurring commissions for up to 12 months, and additional monthly content bonuses. You'll learn how sellers, content creators, and e-commerce enthusiasts can turn their existing knowledge and connections into another source of income, even without having a massive social media following.

The biggest takeaway? You don't always need another product, a bigger advertising budget, or an entirely new business to increase your revenue. Sometimes the next opportunity is already sitting right in front of you. Whether you're building an affiliate program for your own brand or recommending tools you already use and believe in, this episode challenges you to think beyond traditional e-commerce strategies. Your next big revenue stream might not come from selling more products, but from discovering a smarter way to earn.

Interested in becoming a Helium 10 affiliate? Learn more at https://h10.me/crushit

In episode 769 of the Serious Sellers Podcast, Bradley, Tara, and Kashka discuss:

00:00 - Introduction

01:14 - Meet Kashka Burrowes

04:05 - Tara Stoll's Journey Into E-Commerce

08:06 - Affiliate Marketing Opportunities For Sellers

09:53 - How Affiliate Marketing Works

12:05 - Finding Affiliates And Influencers

15:00 - How To Approach Influencers

19:16 - Negotiating Affiliate Commissions

21:48 - Understanding Commission Structures

25:00 - Recurring Revenue For Physical Products

27:07 - How Much Helium 10 Affiliates Can Earn

30:11 - Qualifying For Recurring Commissions And Final Takeaways