Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

How does a brand sell car-sized orders online? Discover the omnichannel, Amazon, AI, and customer acquisition strategies behind hundreds of millions in e-commerce sales.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

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► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to sell hundreds of millions of dollars online, and what happens when the average customer order can cost as much as a car? In this episode, Bradley Sutton catches up with Alvaro Lopez, SVP of Marketing at Flooret, in Switzerland to unpack his journey from studying international relations to becoming an experienced e-commerce operator. Along the way, Alvaro built and exited his own Amazon business, helped scale Solo Stove and its sister brands across international marketplaces, and managed an Amazon portfolio that grew to nearly $65 million in annual sales.

Today, Alvaro is applying those lessons at Flooret, a premium flooring company that built much of its success through direct-to-consumer e-commerce. Selling flooring online creates a very different customer journey than selling a typical Amazon product. Customers often begin by purchasing small samples before committing to a full flooring order covering around 1,000 square feet. That makes understanding customer acquisition costs, sample-to-order conversion rates, and the entire purchasing funnel especially important.

Now, Flooret is expanding further into marketplaces like Amazon and Home Depot by meeting customers where they already want to shop. Alvaro explains why sellers should stop thinking of themselves as simply an “Amazon brand” and instead focus on building a true omnichannel business. That means establishing a direct relationship with customers through a website, email, and SMS while still taking advantage of Amazon’s massive bottom-of-the-funnel demand. He also breaks down how Helium 10 can help larger brands estimate their realistic obtainable market and determine how much opportunity actually exists inside a category.

The conversation also dives into AI, lean teams, and finding opportunities that create the greatest impact with the least effort. Alvaro believes AI should amplify strong employees rather than automatically replace them, especially in areas like creative production, reporting, and business analysis. His final advice is simple but powerful: regularly step back and identify the highest-impact opportunities in your business. Sometimes the next big win is more revenue—but improving shipping costs, customer service, retention, or returns can be just as valuable to your bottom line.

In episode 760 of the Serious Sellers Podcast, Bradley and Alvaro discuss:

00:00 - Introduction

02:28 - From Diplomacy To E-Commerce

04:43 - Launching And Exiting His Amazon Brand

06:54 - Scaling Solo Stove On Amazon

08:41 - Building A Massive Flooring Brand Online

11:13 - Expanding Beyond Direct-To-Consumer

15:28 - How The Flooring Sample Funnel Works

18:31 - Bringing High-Ticket Flooring To Amazon

23:12 - Stop Being Just An Amazon Brand

24:11 - Building Your Website, Email, And SMS

27:53 - Using Helium 10 For Market Sizing

30:17 - Using AI To Amplify Your Team

33:16 - The Effort-Impact Scorecard Strategy

After a multimillion-dollar Amazon exit, one seller lost almost $600K in a card scheme then rebuilt through reputation, resilience, stronger branding, and timely marketing lessons for sellers.

 

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What happens when a multimillion-dollar Amazon exit is followed by a financial disaster that wipes out more than half a million dollars? In this episode, Bradley Sutton reconnects with longtime Amazon seller Mitul Patel, the person who first introduced Bradley to Helium 10 nearly nine years ago. Mitul shares how he went from working as a computer programmer to building Run Forever Sports, growing it to $2.5 million in annual sales, and eventually selling the business in 2020.

But after his successful exit, Mitul entered the sports card business and trusted the wrong supplier with a massive order. What appeared to be a legitimate operation was actually a Ponzi-style scheme, leaving Mitul with losses between $550,000 and $600,000. Rather than declare bankruptcy and leave his customers unpaid, he sold investments, liquidated much of his collection, borrowed money from his father, and leaned on his reputation within the card community to make things right. His experience delivers a powerful reminder that trust must be supported by proper safeguards, and that your word can become one of your most valuable business assets.

Mitul also explains how he rebuilt his career at Navira while creating a new business around his passion for sports cards. Unlike his first Amazon brand, which was built by identifying high demand, his newer products began with problems he personally experienced inside the hobby. Growth has been slower, but the brand has developed stronger loyalty and a more durable foundation. Mitul also shares strategies from managing approximately 45 brands, including using Meta and TikTok to build off-Amazon awareness, studying customer reviews to uncover product advantages, and increasing one product’s sales by 40% after highlighting its leakproof design in the main image.

Mitul’s story proves that success is not defined only by the size of an exit or the speed of a brand’s growth. It is also defined by how you respond when everything goes wrong. Through integrity, community, disciplined rebuilding, and a willingness to keep learning, he transformed a devastating setback into a new beginning. No matter how difficult the loss, your reputation, experience, and resilience can give you the foundation to rise again—and build something even stronger than before.

In episode 759 of the Serious Sellers Podcast, Bradley and Mitul discuss:

00:00 - Introduction

01:57 - Mitul’s First Failed Amazon Product Launch

02:26 - Building A $2.5 Million Amazon Brand

04:17 - Life After Selling His Amazon Business

06:00 - The $600,000 Sports Card Ponzi Scheme

08:02 - Why Mitul Repaid His Customer

10:38 - Rebuilding His Career After Losing Everything

13:21 - Turning A Passion Into New Products

17:53 - Demand-First Products Versus Passion-Driven Brands

22:43 - Why Cerebro Remains His Favorite Tool

24:46 - Competing Through Off-Amazon Brand Awareness

28:14 - One Main Image Increased Sales 40%

How does an $8 Amazon product stay highly profitable? Today’s guest reveals his wholesale strategy, European sourcing advantages, AI workflows, and resilient multichannel growth.

 

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

Can an Amazon seller build a profitable business around products priced under $10? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Ivan Komashinsky, the entrepreneur behind the U.S. distribution of Pedag Insoles and the Meltonian shoe-care brand. Ivan shares how he went from working at Microsoft to acquiring an established seven-figure e-commerce business—and eventually tripling its revenue.

While Amazon remains Ivan’s largest channel, his company has built a much broader operation through its own websites, independent retailers, regional distributors, Walmart, eBay, TikTok Shop, and Faire. Ivan explains how wholesale volume, strong supplier relationships, and European manufacturing allow Meltonian to maintain healthy margins on products selling for as little as $7.99. He also breaks down why managing inventory in-house makes sense for a business carrying thousands of SKUs across multiple sales channels.

Ivan also reveals how his team uses Helium 10 tools such as Cerebro and Magnet to rank for valuable non-branded keywords and develop new products based on customer demand, competitor gaps, and search behavior. More recently, he has been using the Helium 10 MCP through Claude to investigate declining product sales, analyze trends, and explore profitability, traffic, conversion rates, keyword rankings, and advertising performance through natural-language conversations.

From building authority on Reddit to getting started with wholesale through Faire, trade shows, and industry associations, Ivan offers a practical roadmap for creating a more resilient e-commerce business. His story shows that success does not always require expensive products or a business built entirely around Amazon. With the right sourcing, volume, distribution strategy, pricing policies, and willingness to adapt, even a traditional brand can unlock new growth opportunities.

In episode 758 of the Serious Sellers Podcast, Bradley and Ivan discuss:

00:00 - Introduction

03:27 - Buying An Established Seven-Figure Online Business

06:22 - Growing Pedag And Acquiring Meltonian

07:33 - Building A Diversified Multichannel Sales Business

09:59 - Expanding A Traditional Brand Into Sneakers

11:05 - Finding New Products Through Market Demand

12:25 - Making An Eight-Dollar Product Highly Profitable

15:29 - European Sourcing And In-House Inventory Management

20:01 - Ranking For Valuable Non-Branded Amazon Keywords

22:26 - Using Helium 10 Tools And MCP

27:00 - Building Brand Authority Through Reddit

28:26 - Expanding Into Wholesale Through Faire

31:24 - Protecting Retail Margins With MAP Pricing

32:38 - Live Meltonian Sneaker-Cleaning Product Demonstration

How did a home-based reseller become a global e-commerce leader for a 9-figure K-beauty brand? Discover her Amazon strategy, future-customer targeting, TikTok tactics, and smart AI tools.

 

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

Bradley Sutton takes the Serious Sellers Podcast on the road, and onto a moving rail bike in South Korea, for a conversation with Jenna, Global E-commerce Team Manager at TONYMOLY. Jenna shares how she went from studying law and working as a programmer to spending ten years raising her daughter, discovering e-commerce from home, and eventually building a successful international selling career. She began by reselling Korean sporting goods to US customers through eBay before shifting her attention to Amazon, where one business reached as much as $10,000 in monthly profit.

Her success during the pandemic earned her recognition from Amazon Korea and opened the door to managing accounts for other companies. Jenna has now used Helium 10 for approximately five years, and her favorite tool is the Xray Chrome Extension. She uses Xray while browsing Amazon to quickly review estimated sales, keywords, and Best Sellers Rank, helping her evaluate products and marketplace opportunities without leaving the search results. Today, she applies that experience at TONYMOLY, a 20-year-old K-beauty company generating approximately $163 million in annual sales.

Jenna also reveals an unusual long-term marketing strategy: targeting customers before they become the brand’s core buyers. If current anti-aging customers are between 40 and 50, her team may create content for women closer to 35, building awareness years before the need becomes urgent. TONYMOLY and its newer brand, BONCEPT, also use TikTok and Meta to drive product discovery, while positioning Amazon as the more attractive place to complete the purchase. The company supports these strategies through close collaboration between its e-commerce, sales, and R&D teams, allowing it to respond quickly to fast-moving beauty trends.

From emerging ingredients such as PDRN, retinol, and retinal to the use of AI for copywriting, images, videos, and English-language content, this episode offers a fascinating look at how a global beauty company combines marketplace data, creative storytelling, and product innovation. Jenna’s journey proves that starting small does not limit where e-commerce can take you. By continuing to learn, adapting when marketplaces change, and understanding customers before competitors do, sellers can turn an unexpected opportunity into a truly global career.

In episode 757 of the Serious Sellers Podcast, Bradley and Jenna discuss:

00:00 - Introduction

01:28 - Meet Jenna From TONYMOLY

02:38 - From Law And Programming To E-Commerce

03:34 - Starting A Home-Based eBay Business

05:55 - Moving From eBay To Amazon

07:52 - Reaching $10,000 In Monthly Profit

09:59 - Winning An Amazon Korea Competition

10:38 - Five Years Using Helium 10

10:46 - Why Xray Is Her Favorite Tool

11:28 - Managing Global E-Commerce For TONYMOLY

14:17 - Launching The New BONCEPT Brand

16:11 - Expanding K-Beauty Across Amazon Europe

17:58 - Targeting Customers Five Years Early

20:17 - Using TikTok To Drive Amazon Sales

22:00 - How R&D And E-Commerce Work Together

23:52 - Retinol, Retinal, And PDRN Trends

27:27 - Using AI For Global Content Creation

How did a European Amazon seller use AI, logistics, keyword data, and Helium 10 to scale millions without selling in the U.S.? Today’s guest reveals the hidden plays most sellers overlook.

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes Bartłomiej Piątkowski, better known as Bart, an Amazon seller and agency operator from Poland who has sold millions in Europe and helped other brands do the same. What makes his story especially interesting is that he has built this success without selling his own products in the U.S. marketplace.

Bart’s journey started far from the typical e-commerce path. Trained as a cook, he then worked in radio and electronics, and discovered Amazon in 2016 when his company was on the verge of shutting down. With only a small amount of money left, he began learning about Amazon through online communities, moved returned inventory from retail into Amazon Europe, and realized that marketplace margins could beat traditional retail margins. From there, his business expanded into private label brands, reselling, packaging products, textiles, and managing major brand relationships across Europe.

The conversation gets tactical as Bart breaks down how his team uses Helium 10, AI, keyword data, and advertising automation to move faster. He explains how tools like Cerebro, Magnet, Search Query Performance, Helium 10 Ads, and the all-new Helium 10 MCP help his team understand how Amazon reads a catalog, identify keyword opportunities, adjust bids based on performance, and even research hundreds of products in a fraction of the time. He also shares launch strategies using lower starting prices, Vine, coupons, inserts, and social proof to help products gain momentum.

Bart also reveals why logistics, mobile-first listings, and category attributes are becoming major advantages for sellers in Europe. From sending inventory directly into destination countries for faster Prime delivery to optimizing listings for mobile shoppers and browser filters, his message is clear: success on Amazon is no longer about doing one thing well. It is about connecting data, operations, AI, and customer behavior into one smarter system. For sellers willing to adapt, automate, and think strategically, this episode is a reminder that the next level of growth may come from fixing the invisible parts of the business others ignore.

To connect with Bart and learn more about his work, visit his website at https://bartlomiejpiatkowski.pl/en or check out his YouTube channel at https://www.youtube.com/@tdda_amzteam/videos.

In episode 756 of the Serious Sellers Podcast, Bradley and Bart discuss:

00:00 - Introduction

04:14 - Discovering Amazon In 2016

06:43 - From Reselling To Private Label

11:15 - Bart’s Favorite Helium 10 Tools

13:48 - Using AI And MCP For Amazon Research

15:22 - Automating Amazon Ads And Bids

16:46 - Scaling Keywords With SQP Data

20:58 - Launch Pricing And Social Proof

22:56 - Why Mobile-First Listings Matter

23:37 - Attributes That Drive Discoverability

26:01 - Europe’s Biggest Logistics Mistake

28:48 - Expanding Beyond Amazon Europe