Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Discover how to leverage AI recommendations for your Amazon product using GEO-targeted tactics, including PRs, Reddit mentions, website files, and listing/image optimization. Plus, PPC-only launch wins. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft AI is quickly becoming the new “front page” for product discovery on Google, in ChatGPT/Gemini-style engines, and even inside Amazon with Rufus. In this episode, Bradley sits down with Leo Sgovio, a longtime seller who’s sold tens of millions online, to break down what it actually takes to get your product recommended by AI (not just ranked on Amazon). Leo shares a practical GEO (Generative Engine Optimization) approach: build your brand around a domain you can own, publish AI-readable assets (like spec PDFs, schema, and other crawlable files), and then earn mentions where AI systems pull real-world signals, especially Reddit, press releases, and other trusted sources. The big takeaway: in many categories, showing up in AI answers can prompt shoppers to search for your brand directly on Amazon, creating demand that doesn’t require paid ads. We also dive into what sellers should do within Amazon to stay ahead of the AI curve. Such as using competitor questions to guide listing copy, treating Rufus as new “search real estate,” and optimizing A+ and image assets (including metadata and keyword placement). Additionally, Leo discusses launching products in competitive niches using PPC-only (no giveaways) and why Amazon fundamentals remain important despite the impact of AI on the discovery process. In episode 730 of the Serious Sellers Podcast, Bradley and Leo discuss: 00:00 - Leo Sgovio’s Seller Story: Tens Of Millions Sold Online 01:22 - From Italy To Engineering And Early Hustles 03:12 - First Online Sales: China Sourcing Before Alibaba 04:34 - First Amazon Brand (2015): Skincare In Canada 05:50 - SEO Throwback: The “Write To Santa” Website 08:09 - The $7M Year And The Brand Crash To Zero 10:41 - Pivot To Games + Winning In Competitive Niches 12:22 - GEO Strategy: Website Files That AI Can Crawl 13:48 - Mentions That Matter: Reddit, Wikipedia, PRs 16:13 - Tools Leo Uses: Black Box, Cerebro, QPD Alerts 20:24 - PPC-Only Launch: 3,000 Units With No Giveaways 24:48 - Optimizing For Rufus + Next-Gen Amazon AI 29:06 - Image SEO: A+ Keywords, Metadata, And Ranking

Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.   💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Andrew Engle transitioned from mechanical/manufacturing engineering to becoming an Amazon seller after identifying where the real money was: selling products on Amazon, not services. In 2019, he launched his first product, found using Helium 10 (Black Box) and guided by Freedom Ticket, and it took off quickly. Within about two years, the “side hustle” out-earned his job, and he went all-in. Today, he and his wife run a lean operation doing roughly $3.2M/year, with about 90% coming from Amazon North America (including remote fulfillment into Canada), plus a growing Shopify slice. A significant driver of their next-level growth has been leveraging Amazon Business, which has expanded B2B sales to around 30% through business pricing rules, dedicated business campaigns, and, in particular, separating out Sponsored Brands for business use to maintain a strong TACoS and ROAS. Andrew also shares the behind-the-scenes realities: how taking on debt during a hot streak got stressful when a major competitor arrived, and how they’ve worked back out of it. He breaks down what they’ve changed to protect profitability amid tariffs and fee pressure (including shipping strategy and AWD), as well as how Amazon Marketing Cloud audiences are helping them run smarter top-of-funnel Sponsored Display and reach campaigns without wasting spend. In episode 729 of the Serious Sellers Podcast, Bradley and Andrew discuss: 00:00 – Seller Story: Freedom Ticket To $3M on Amazon 03:06 – Andrew’s Backstory 03:56 – $3.2M Revenue And 15% Net Profit 05:23 – Platform Breakdown: Amazon, Shopify, Canada 06:18 – First Product Found With Helium 10 Black Box 07:40 – Amazon Business Scaled To 30% B2B 10:02 – Business Pricing And Ad Structure 13:05 – Sponsored Brands (Business) Breakthrough 18:16 – AMC Audiences And Sponsored Display Reach 22:24 – Debt Mistake And Profitability Lessons

An 8-figure Amazon seller shares the boring blueprint to reach 9 figures. Amazon Business (B2B), Remote Fulfillment, and AWD, plus hybrid warehouse systems, pricing, and PPC that just work! 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, Bradley sits down with Brian Jines, an eight-figure Amazon seller on a clear path to nine figures. Brian breaks down the “boring” reality behind big growth: consistent execution, understanding your numbers, and building systems that scale without relying on hacks. His story starts as a side hustle, but quickly becomes a real operation built on repeatable processes. A big focus is on underused Amazon levers most sellers don’t talk about enough: Amazon Business (B2B), Remote Fulfillment, and AWD. Brian explains how Amazon Business isn’t just for giant companies, and how simple moves, such as enabling business pricing (even small discounts) and offering case-pack options, can unlock larger orders, better margins, and fewer returns. He also shares how his team now uses PPC adjustments to lean further into B2B performance. Finally, Brian gets tactical on fulfillment and scaling operations. Why AWD requires patience, why timelines matter as much as cost, and how a hybrid model (AWD + your own warehouse) can reduce workload while keeping control. The takeaway is clear: the sellers who win in the long term aren’t chasing quick wins, they’re building unsexy systems that compound. In episode 728 of the Serious Sellers Podcast, Bradley and Brian discuss: 00:00 – Introduction and Backstory 05:40 – Why switching to FBA mattered 06:30 – Parent-child Listings and Ranking 08:00 – Omnichannel Growth Beyond Amazon 10:10 – Canada Remote Fulfillment “bulk NARF” 14:40 – Amazon Business (B2B) Explained Simply 19:20 – Why B2B is 30% Sales 21:00 – Amazon PPC Tweaks to boost B2B 24:30 – When AWD is Worth It 27:40 – Hybrid Warehouse + AWD Workflow 30:20 – The Boring Blueprint That Wins

From Project X newbie to a $3M Amazon seller, our guest shares product research, Helium 10 tactics, TikTok Shop commissions, and how she defends her profits from copycats. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode of the Serious Sellers Podcast, Bradley sits down with Kseniia, a Project X success story who went from knowing nothing about Amazon to building a multi-platform brand doing millions in revenue. Born in Russia, she later moved to the US and now lives in Panama. She shares how discovering Project X on YouTube provided her with a clear, step-by-step roadmap to launch her first successful product and ultimately build a real business. Today, her brand sells hosting and event accessories across Amazon, TikTok Shop, Shopify, Walmart, and more. Kseniia opens up about early missteps, including a “bad” reusable paper towel product and a nightmare 3PL situation that forced her to remove her main seller from FBA. She breaks down how she used the original Project X process: Black Box research, competitive analysis, and design differentiation to find her first true winner, and then leveled up by validating every new idea with Helium 10 Audience. She also explains how tools like Keyword Tracker and Cerebro help her repeatedly mine new keywords and refine listings. A unique champagne tower product she launched in 2025 alone has already generated over half a million dollars in revenue. From there, the conversation shifts to multi-channel strategy and defending margins in a world of fast Chinese copycats. Kseniia shares how she combats low-price clones with better images, real lifestyle photo shoots, constant product improvements, and external traffic from Meta ads and TikTok content that send warmed-up shoppers straight to Amazon and Shopify. She details her TikTok Shop approach, starting with high affiliate commissions, utilizing GMV Max ads, and allowing creators to drive momentum. And explains why she’s intentionally shifting more volume to her own site for long-term resilience. She closes with encouragement for newer sellers: it’s absolutely not too late to start on Amazon in 2026, as long as you’re willing to differentiate, build a real brand, and eventually expand beyond a single marketplace. In episode 727 of the Serious Sellers Podcast, Bradley and Kseniia discuss: 00:00 – Intro 02:45 – Russia to Panama: Kseniia’s backstory 04:03 – eBay Flips and First Failed Product 05:32 – Using Project X Steps to Find the Winner 07:31 – Hosting and Event Products 10:14 – 3PL Disaster and Wrong FBA Inventory 11:36 – Favorite Helium 10 Tools and Workflows 16:50 – Beating Chinese Copycats with Better Branding 17:20 – TikTok Shop playbook: Commissions and Creators 23:50 – Driving External Traffic with Meta ads 33:00 – Shifting Sales to Shopify for Resilience 36:51 – Why It’s Still Not Too Late

Bradley Sutton shares his wild journey from sumo wrestler and Zumba instructor to Amazon launch expert, revealing the Amazon seller grind mindset, resilience, hustle, heart, and hard-won lessons. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Bradley Sutton has never taken a traditional path into e-commerce. In this episode, he shares how a childhood split between California, Japan, and the Philippines, early public speaking in multiple languages, and an obsession with being “different” led him from Korean car parts to nationally ranked sumo wrestling and international Zumba tours. Along the way, a “Crazy Sock TV” YouTube persona racked up tens of millions of views and proved that you can turn fun, strange ideas into real opportunity. Bradley then dives into the Amazon chapter of his story, scaling a phone case business to 1,000-2,000 orders per day, running his own warehouse, and facing a surreal crisis when a business partner was kidnapped by the Chinese mafia over unpaid factory debt. That experience forced him to rethink partnerships, visibility, and risk. With almost no money, he flew to an Amazon conference, slept in a rental car, and decided to go all-in on understanding launches, keywords, and ranking. He launched hundreds of products for brands and eventually joined Helium 10. From there, Bradley breaks down what he calls the “Maldives mindset”: getting obsessed with the game, using your unique advantages, and turning weaknesses into strengths. He shares case studies, such as Demon Slayer-inspired party products and wooden egg trays, that win in “saturated” niches by being unique, as well as how he utilizes Helium 10 data to revive demand for out-of-stock winners. He also opens up about a heart attack that left him clinically dead for 15 minutes and the regrets that come with kids growing up fast, reminding entrepreneurs that health and family matter more than any sales chart. In episode 726 of the Serious Sellers Podcast, Bradley talks about: 00:00 – Sumo, Zumba, Amazon grind teaser 03:20 – Childhood travel, Japan, and public speaking 06:50 – Korean car parts million-dollar hustle 10:50 – Zumba weight loss and Crazy Sock TV 14:40 – Phone case boom and FBM chaos 15:55 – Partner kidnapped by Chinese mafia 21:30 – Discovering Amazon product launches 24:50 – How Helium 10 discovered Bradley 29:50 – “Maldives mindset” and loving the game 33:40 – Demon Slayer–inspired products and niches 41:30 – Regret, family time, and perspective 43:20 – How to be featured on the podcast