Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

What does it take to grow an Ecommerce brand past $9 million? Explore TikTok Shop strategies, founder videos, AI workflows, and the decision to sell one business to focus on growing another.

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What happens when the biggest opportunity for your business requires letting go of another? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Ryan Maya, founder of Beyond Braid and Professor Pickleball, to explore his journey from college dropshipping experiments to building multimillion-dollar ecommerce brands. Ryan explains how his lifelong interest in fishing helped him create marketing that connected with customers after roughly a dozen other stores failed. That foundation eventually became Beyond Braid, which generated $9.1 million last year and is targeting more than $10 million this year across Amazon, Shopify, and TikTok Shop.

Ryan breaks down how each channel supports the business, with Amazon now accounting for the largest share of revenue. He also shares a candid perspective on TikTok Shop, where advertising costs, affiliate commissions, and fulfillment expenses make profitability challenging. For his business, breaking even can still provide value when it generates millions of product impressions and encourages shoppers to discover the brand elsewhere. Rather than relying exclusively on affiliates, Ryan creates founder content himself, including videos he says have attracted millions of views. He explains why he became an affiliate for his own brands and how he is testing a shift from mass sampling toward deeper investments in proven creators.

The conversation also explores how Ryan is using AI to reduce production work and improve efficiency. He describes a Claude Code workflow designed to edit short-form videos, write captions, schedule posts, and tag products after he records the footage. Beyond content, his team is exploring AI applications for email marketing, advertising, and graphic design. Ryan also explains why strong branding matters in established categories, how personal relationships help retain productive affiliates, and why a Shopify business needs optimized landing pages, email flows, and a coordinated marketing strategy.

With a majority-stake sale of Professor Pickleball in progress, Ryan plans to concentrate on Beyond Braid’s next chapter. His priorities include expanding the product catalog, exploring international markets, and using a dashboard that tracks profitability by product and channel to guide advertising decisions. His story offers a practical reminder for ecommerce sellers: more activity does not automatically create a stronger business. Understand your customers, know your numbers, and give your best opportunity the focus it needs to grow.

In episode 771 of the Serious Sellers Podcast, Bradley and Ryan discuss:

00:00 - Introduction

01:20 - From College Baseball to Dropshipping

05:00 - Turning Fishing Knowledge Into a Brand

06:02 - Growing Beyond Shopify With Amazon FBA

08:30 - Building and Selling Professor Pickleball

11:11 - TikTok Shop Profitability and Brand Exposure

14:19 - What Selling on Shopify Requires

15:57 - Founder Videos and Affiliate Sampling Strategies

20:24 - Becoming an Affiliate for Your Own Brand

22:13 - AI Video Workflows and Helium 10 Tools

24:43 - Creator Relationships and Branding That Connects

29:12 - Email Marketing, AI, and Future Growth

In this case study, learn how AI, split-testing, and smart keyword research can improve Amazon listings, uncover wasted ad spend, and reveal opportunities to increase sales without relying on bigger budgets.

 

► Watch The Podcasts on YouTube: https://www.youtube.com/@Helium10?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Discover how Amazon sellers can earn extra revenue with affiliate marketing, influencer partnerships, recurring commissions, and strategies that create new income streams beyond product sales.

 

► Watch the Podcasts on YouTube:  https://www.youtube.com/@Helium10?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What if you could generate thousands of dollars in additional revenue without launching another product? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Helium 10 affiliate experts Tara Stoll and Kashka Burrowes to uncover an overlooked opportunity that most Amazon and e-commerce sellers aren't taking advantage of: affiliate marketing. Whether you're looking to drive more sales for your existing products or build an entirely new income stream, this episode reveals how affiliate partnerships can open doors to serious earning potential.

For Amazon, Shopify, and TikTok Shop sellers, affiliate marketing offers a powerful alternative to traditional advertising. Instead of spending money upfront and hoping for conversions, brands can partner with creators and pay commissions based on actual results. Bradley and his guests break down how to find influencers using Helium 10's Amazon and TikTok influencer discovery tools, approach creators with compelling offers, and build authentic relationships that lead to sales. They also explore affiliate commission structures, performance incentives, and recurring revenue opportunities for businesses offering subscriptions or replenishable products.

But here's where things get interesting: some Helium 10 affiliates are earning $30,000 to $35,000 per month! Tara and Kashka reveal how the Helium 10 affiliate program works, including upfront commissions ranging from 100% to 125%, the potential to earn 25% recurring commissions for up to 12 months, and additional monthly content bonuses. You'll learn how sellers, content creators, and e-commerce enthusiasts can turn their existing knowledge and connections into another source of income, even without having a massive social media following.

The biggest takeaway? You don't always need another product, a bigger advertising budget, or an entirely new business to increase your revenue. Sometimes the next opportunity is already sitting right in front of you. Whether you're building an affiliate program for your own brand or recommending tools you already use and believe in, this episode challenges you to think beyond traditional e-commerce strategies. Your next big revenue stream might not come from selling more products, but from discovering a smarter way to earn.

Interested in becoming a Helium 10 affiliate? Learn more at https://h10.me/crushit

In episode 769 of the Serious Sellers Podcast, Bradley, Tara, and Kashka discuss:

00:00 - Introduction

01:14 - Meet Kashka Burrowes

04:05 - Tara Stoll's Journey Into E-Commerce

08:06 - Affiliate Marketing Opportunities For Sellers

09:53 - How Affiliate Marketing Works

12:05 - Finding Affiliates And Influencers

15:00 - How To Approach Influencers

19:16 - Negotiating Affiliate Commissions

21:48 - Understanding Commission Structures

25:00 - Recurring Revenue For Physical Products

27:07 - How Much Helium 10 Affiliates Can Earn

30:11 - Qualifying For Recurring Commissions And Final Takeaways

In this episode, we’ll learn how sellers grow million-dollar businesses, use AI to save time, prepare for retail, and lift profits with practical strategies shared live from the floor of Amazon Accelerate.

► Watch The Podcasts On Youtube:
https://www.youtube.com/@Helium10?sub_confirmation=1

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does growth look like for someone launching their first product compared with sellers running multimillion-dollar businesses? Recorded live on the floor of Amazon Accelerate, this episode of the Serious Sellers Podcast brings together seven sellers with different backgrounds, business models, and lessons to share. Bradley Sutton starts with Sky Balukonis, who grew a disposable napkin business from roughly $40,000-$50,000 in first-year sales to a projected $1.4 million annually. Sky explains how disciplined reinvestment, careful cash flow management, and premium positioning helped an everyday product stand out.
Danial Khosravi and Nick Karafilov share how they use Claude connected to Helium 10 through MCP to research keywords, improve listing copy, and prepare a data-backed presentation for a Walmart buyer. They also explain how advice from a Helium 10 Elite call with Bradley pushed them to build their Walmart presence, prepare retail-ready packaging, and generate TikTok content. Those efforts helped put them in front of a buyer, with a potential retail agreement still pending at the time of recording. Meanwhile, first-time Amazon seller Todd Gabel discusses launching a windshield sticker-removal film and using AI-assisted research to understand keywords and competitors.

Youseong Ha of Neudorff offers a different perspective on product selection, explaining why he moved from skincare into the more challenging gardening and pesticide category. His approach centers on finding unmet customer needs and delivering meaningful product differentiation. Brothers Ben and Josh Garmon then share lessons from a business generating approximately $20-30 million annually through manufacturer partnerships and e-commerce operations. Their focus is profitability, dependable execution, and a roughly even split between FBA and FBM, with merchant fulfillment giving them flexibility to assemble bundles from shared inventory.

The episode closes with Sugam Dhal from Amazon’s Middle East global selling team, who discusses expansion opportunities in the UAE and Saudi Arabia and potential incentives for qualifying brands. Across these conversations, the message is clear: growth comes from understanding customers, managing resources carefully, and acting on opportunities with purpose. Whether you are preparing your first listing or managing millions in sales, choose one lesson you can apply now. A stronger product, a smarter workflow, or a better fulfillment strategy could become the foundation for your next stage of growth.

 

In episode 768 of the Serious Sellers Podcast, Bradley and his guests discuss:

00:00 - Introduction

01:42 - Sky Balukonis-Gee’s Seller Journey

04:23 - Reinvesting Profits And Premium Product Positioning

06:45 - Meet Danial Khosravi And Nick Karafilov

09:43 - Using Claude And The Helium 10 MCP

13:15 - Preparing A Brand For Walmart Retail

16:42 - Todd Gabel’s First Amazon Product

20:35 - Youseong Ha’s Move Into Gardening Products

26:52 - Finding Gaps And Meeting Customer Needs

28:31 - Ben And Josh Garmon’s Manufacturer Partnerships

32:16 - Combining FBA, FBM, And Flexible Bundles

33:55 - Middle East Expansion With Sugam Dhal

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.

Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.

Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Explore the white-hat advantages and black-hat tactics used by Chinese Amazon sellers, from rapid product testing and supplier research to manufactured demand, AI imagery, and branding gaps.

► Watch The Podcasts On Youtube:
https://www.youtube.com/@Helium10?sub_confirmation=1

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What strategies are Chinese Amazon sellers using to compete, and what can sellers elsewhere learn from them? Recorded in Shenzhen, China, Bradley Sutton sits down with experienced Amazon seller and new Helium 10 team member Shawn Su to explore the advantages, tactics, and challenges shaping one of the world’s most competitive e-commerce communities.

Shawn shares his journey from two unsuccessful product launches to building two six-figure Amazon brands. He explains how he discovers overlooked opportunities using narrow price filters, minimum search-volume requirements, weak competitor images, and low title density. He also reveals why the ability to test small orders, respond to reviews, modify products, and launch improved versions quickly may be a greater advantage than lower manufacturing costs.

The conversation also examines a controversial tactic involving manufactured keyword demand. Some sellers use external traffic to make previously unknown search terms appear popular before launching new FBA listings. Bradley explains why a sudden search-volume spike does not always represent organic demand—and why sellers should investigate where that traffic is coming from before entering the market.

From reverse-sourcing products through 1688.com to accessing real-time information through WeChat seller groups, Shawn provides a rare look inside China’s Amazon ecosystem. But speed and sourcing are not everything. Western sellers can still gain an edge through cultural understanding, memorable storytelling, customer relationships, and long-term brand building.

In episode 767 of the Serious Sellers Podcast, Bradley and Shawn discuss:

00:00 - Introduction

01:26 - Shawn Su’s Background In China

02:29 - Discovering Amazon And E-Commerce

03:38 - Two Failed Product Launches

06:06 - Finding His First Successful Product

08:02 - Shawn’s Product Research Strategy

10:06 - Using Title Density To Find Opportunities

11:44 - How Sellers Manufacture Keyword Demand

15:06 - The Speed Advantage Of Chinese Sellers

16:48 - Affordable Product Photography And AI Images

19:39 - Reverse-Sourcing Competitors Through 1688

20:46 - WeChat Groups And Real-Time Seller Intelligence

22:38 - Why Western Sellers Win At Brand Storytelling

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.

Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.

Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.