Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

• Weekly Buzz 11/13/25: Amazon unBoxed 2025 Announcements

  On today’s Weekly Buzz episode, we cover the biggest Amazon Unboxed announcements, an important TikTok shipping policy update that impacts all sellers, and new EPR requirements for selling in the EU. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Show your products in action with Amazon Sponsored Products video https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-sponsored-products-video/ Boost advertising efficiency with Ads Agent https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-introducing-ads-agent/ Streamline campaign analysis with the new unified reporting experience from Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-campaign-analysis-with-unified-reporting/ Bradley Sutton and advertising expert Destaney Wishon discussed the biggest takeaways from Amazon Unboxed 2025, highlighting the new Creative Studio Agentic Partner as a powerful tool that helps sellers easily create ad assets using their ASIN data. They also spotlighted Sponsored Products Video, which introduces interactive video placements in search results to expand ad inventory and improve engagement. Amazon just dropped major updates at unBoxed — a suite of new AI tools designed to simplify campaign management, speed creative production, and deepen insights. Here are the highlights: https://www.linkedin.com/posts/helium10_unboxed-activity-7394117119078068224-kOof TikTok announced that starting January 2026, all USPS shipping labels must be purchased directly through TikTok Shipping, as outside USPS labels will no longer be accepted. This change signals TikTok’s push for sellers to adopt its own fulfillment system, though it may create challenges for those using third-party logistics or integrated tools like Shopify or ShipStation. Manage returns more easily with new dashboard https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1k4SlA2NVFZNFlKTkFX For this week’s Strategy of the Week, let’s discuss the Helium 10 Insights Dashboard, which automatically monitors your listings and competitors 24/7, alerting you to important changes such as budget limits, ranking drops, or listing issues. It saves sellers time and money by providing real-time insights that help them respond more quickly to opportunities and threats in their Amazon business. The final update of the week covers Amazon’s announcement on Extended Producer Responsibility (EPR) requirements for sellers in the European Union. Amazon is expanding its EPR Pay on Behalf service to simplify compliance across countries like France, Spain, Italy, and the UK. Automatically managing eco fees and reporting for eligible sellers to ensure they can keep selling without disruption. And that wraps up this week’s Helium 10 Weekly Buzz! Stay tuned for next week’s episode to catch all the latest Amazon and e-commerce updates. See you then! In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:50 - Unboxed Announcements 05:02 - Unboxed Reactions 09:53 - TikTok Shipping 12:10 - Manage AMZ Returns 13:32 - Insights Dashboard Tip 17:12 - Amazon EU EPR

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• #717 - Starting a TikTok Shop From Scratch

  In this episode, a top influencer joins us to reveal what’s new in social media, how creators can pivot in 2025, and her experience launching products on Amazon and TikTok Shop. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Gracey Ryback, a standout influencer in the Amazon and TikTok spheres, graces our podcast to share her compelling transformation from a social media influencer to a savvy e-commerce entrepreneur. With her recent and upcoming Amazon and TikTok Shop launches, Gracey sheds light on her changing focus in the volatile world of social media. Her journey reveals not only her own evolution but also insights into the growing acceptance of TikTok live, a trend even high-profile creators like David Dobrik are embracing. The conversation heats up as we dissect the January 1st, 2025 algorithm shift that has reshaped the social media landscape. Organic growth has become a Herculean task, pushing creators to explore paid strategies to stay relevant. Platforms like Facebook, Instagram, and YouTube Shorts are mimicking TikTok’s discovery model, leveling the playing field for those without a large following. New creators eager to capitalize on this shift are encouraged to repurpose content across platforms and carefully choose products that resonate on both TikTok Shop and Amazon. In our exploration of e-commerce growth strategies, we tackle the nuts and bolts of affiliate marketing and influencer outreach. From the importance of deep linking to innovative, camera-shy-friendly content creation methods, Gracey shares actionable insights. She also recounts her entrepreneurial journey, offering listeners a window into the trials of product development and the balancing act between data and intuition. As we look to the future, Gracey ruminates on AI's potential in influencer marketing and the importance of income diversification, leaving listeners with inspiration and practical tips for thriving in this ever-evolving landscape. In episode 717 of the Serious Sellers Podcast, Bradley and Gracey discuss: 00:00 - Gracey Ryback on Social Media & E-Commerce 03:27 - Changes in Influencer/Affiliate Strategies 04:42 - Evolution of Social Media Algorithms 11:37 - Effective Strategies for E-Commerce Growth 16:36 - Amazon Seller Journey 19:18 - Navigating Challenges in Entrepreneurship 24:07 - Future Career Goals and Income Streams 25:18 - Future of Influencer Marketing 27:21 - Income Diversification Goals and Strategies 31:05 - Video Creation Tips for Content Creators 31:35 - Creating High-Converting Faceless Video Content

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• #716 - AI-Generated Amazon Product Videos

  In this episode, AI expert Andrew Bell joins us to show step-by-step how to turn a single Amazon product photo into a polished, scroll-stopping video using AI tools like Sora 2, Amazon Ads’ AI video generator, and Gemini. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft How can still product photos evolve into mesmerizing cinematic experiences, such as Amazon product videos? AI expert Andrew Bell joins us for a captivating discussion on the transformative power of AI in e-commerce. Andrew shares his insights on how AI can elevate brand content by seamlessly turning static lifestyle images into dynamic videos without losing the essence of traditional production values. We explore the storytelling artistry and strategic complexities involved in using AI tools to create engaging motion content, offering e-commerce sellers innovative ways to captivate their audience and enhance product presentation. We also navigate the intricacies of generating product videos with AI, focusing on items like blankets, and the challenges of rapidly producing multiple versions. Our conversation dives into refining Generative Business Templates (GBTs) to evoke themes of elegance and sophistication. From blending AI-generated visuals with real assets to utilizing cutting-edge tools like Sora 2, Google Gemini, and Runway, listeners will gain practical tips on maximizing creative possibilities even when resources are constrained. Join us for this informative journey into the future of AI-driven video content creation, packed with insights and strategies for aspiring digital storytellers. Want to see the AI magic in action? 🎥 Head over to our YouTube channel to watch this episode and see Andrew Bell create videos from still photos, live on screen: https://youtu.be/ea5pqM1QmxY Want to try Andrew Bell’s AI video GPTs and tools yourself? 🚀 Access his custom GPTs for video creation using the link in the show notes and start turning your product photos into cinematic videos today: https://andrewbell.craft.me/hip1qvfS5vkZ9Y In episode 716 of the Serious Sellers Podcast, Carrie and Andrew discuss: 00:00 - Creating Cinematic Videos From Still Photos 01:51 - AI Enhancing Brand Motion Content 11:33 - Product Photography for Water Bottles 13:34 - Exploring AI-Generated Video Creation 15:53 - Creating Visual Content for Business 22:36 - Optimizing Video Generation for Amazon 28:32 - Creating Videos on Google Gemini 32:53 - Video Generation Model Options Considered

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• Weekly Buzz 11/7/25: Amazon Rufus Has 250 Million Users? New KDP Translation

  Amazon’s Rufus drives $10 billion in extra sales, while Amazon sues Perplexity to block AI browsers from scraping Amazon.com. These stories and more on this week’s episode of the Weekly Buzz. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon.com announces third quarter results https://www.aboutamazon.com/news/company-news/amazon-earnings-q3-2025-report Amazon Rufus on track for $ 10 billion in sales https://channelx.world/2025/11/amazon-rufus-on-track-for-10-billion-in-sales/ Amazon Sues Perplexity As AI Browser War Escalates https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping Amazon introduces Kindle Translate, an AI-powered translation service for authors to reach global readers https://www.aboutamazon.com/news/books-and-authors/amazon-kindle-translate-books-authors New Brand Store page views metric for Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/new-brand-store-page-views-metric/ From sellers to solution providers: fueling business expansion https://sellingpartners.aboutamazon.com/from-sellers-to-solution-providers-fueling-business-expansion Register for Amazon Ads unBoxed, our flagship advertising conference https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVZGWTRNR0hIVDhXU1ZY In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Amazon Rufus Generates $10B In Sales? 03:43 - Perplexity Sued by Amazon 05:41 - TikTok Product Finder 09:25 - KDP Translation 10:44 - Customer Polls 13:42 - Sponsored Brand Update 14:54 - TikTok Hot Videos 17:38 - Amazon 25 Year Anniversary 18:30 - New P&L Tool 22:14 - Amazon Unboxed

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• #715 - How to Double Your Amazon Sales in 2025

  Learn from top Amazon mentors as they reveal the exact steps they're taking in a live case study from Scale Stories to help a brand double its sales in 2025 and how you can do the same. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Unlock the secrets to doubling your e-commerce sales with insights straight from industry expert mentors. In our latest episode of the Serious Sellers Podcast by Helium 10, Bradley Sutton is joined by Leo Sgovio and Melissa Burdick, two experts who have navigated the complex waters of e-commerce and are here to share their wealth of knowledge. We dive into the Scale Stories episode 2 case study with Essential Candy, addressing common challenges such as competition, tariffs, and inflation, while providing actionable strategies to overcome them. With Leo's expertise in SEO and Amazon and Melissa's impressive journey from Amazon ads to Pacvue, this episode is packed with practical advice suited for brands looking to thrive in the digital marketplace. Discover the game-changing role AI plays in revolutionizing advertising on platforms like Amazon. Imagine having an army of assistants to refine your marketing strategy. AI makes this a reality. From manual bids to automated intelligence, we explore how technology has advanced and opened new doors for advertisers. We reflect on the evolution of Amazon advertising and share personal anecdotes about pioneering advertising efforts, such as Unilever's Amazon homepage video ad. This transformation has not only leveled the playing field but also advanced ad optimization and market analysis to new heights. We also dive into optimizing your e-commerce basics for growth and improving your brand's Amazon presence. Leo and Melissa evaluate a brand's strategies and provide insights on leveraging tools like Amazon's Product Opportunity Explorer to gain a competitive advantage. Enhancing product listings, utilizing customer insights, and considering new platforms like TikTok Shop are among the strategies discussed. Whether you're looking to refine your advertising, streamline business processes, or explore new marketing channels, this episode offers a comprehensive guide to scaling your e-commerce business. Listen in and equip yourself with the strategies you need to propel your brand to new heights. In episode 715 of the Serious Sellers Podcast, Bradley, Leo, and Melissa discuss: 00:00 - Scale Stories AMA With Expert Mentors 05:17 - AI Impact on E-Commerce Growth 17:41 - Starting Small Business Success Journey 21:26 - Improving E-Commerce Basics for Growth 27:47 - Focus on Basics Before Advanced Strategies 33:24 - Evolving Accessibility and Targeting in E-Commerce 35:44 - Amazon's Rapidly Changing Marketplace 37:00 - Improving Sales Through Customer Insights 42:20 - Strategies to Boost E-Commerce Sales 46:21 - Discussion on Creative Sample Packs 48:17 - Utilizing Helium 10 for Sales Growth

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