Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

What do homemade soap, TikTok creators, AI automation, and old-school catalogs have in common? Discover how two sellers use them to build and grow multimillion-dollar e-commerce brands.

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What does it take to turn a homemade product into a multimillion-dollar brand? In this episode, Bradley Sutton speaks with Joe McCutcheon, founder of Carolina Castile Soap, and Marc Messer from Advanced Bionutritionals. Together, they reveal how product differentiation, creator partnerships, AI-powered systems, and even old-school direct mail can produce remarkable results in today’s e-commerce world.

Joe began making soap for his cleaning company before testing it on eBay and eventually launching on Amazon. After years of reinvesting his profits and producing batches from his kitchen and garage, he grew Carolina Castile Soap from $1.8 million last year toward a projected $3 million this year. Joe explains how professional packaging, distinctive scents, Helium 10 research, and a community of TikTok creators helped the brand stand apart. Today, approximately 70% of its revenue comes from Amazon, while TikTok Shop has become both a profitable channel and a source of additional Amazon demand.

Marc shares a very different path to growth at Advanced Bionutritionals, a primarily direct-to-consumer company generating between $30 million and $50 million annually. He breaks down the company’s marketing-first product launch process, multichannel profitability analysis, and use of AI to create SOPs, forecast inventory, analyze real-time data, and generate dozens of advertising variations within minutes. He also explains why long-form direct mail still works for the right demographic and why brands need a proven sales message, sufficient cash flow, and patience before testing it.

Whether you are making your first product at home or managing tens of millions of dollars across multiple channels, the principles remain the same: understand your customers, create something worth remembering, and build systems that give your best people room to grow. Success rarely comes from following the crowd. It comes from remaining curious, acting on what you learn, and having the courage to build the brand your customers will never want to leave.

In episode 764 of the Serious Sellers Podcast, Bradley, Joe, and Marc discuss:

00:00 - Introduction

02:09 - Cleaning Business Inspires A Homemade Soap Brand

05:10 - Growing Revenue From $1.8 Million To $3 Million

07:30 - Balancing Amazon Sales With Profitable TikTok Growth

09:28 - Using Helium 10 To Research New Products

12:28 - Better Packaging And Scents Transform The Brand

16:18 - Building A TikTok Creator Community Beyond Samples

21:57 - Mark’s Multichannel And Marketing-First Growth Strategy

27:18 - Using AI To Improve Operations And Forecasting

33:29 - Scaling Creative Testing With AI-Generated Ad Variations

35:27 - Who Should Consider Traditional Direct Mail Marketing

38:28 - Building Customer Loyalty And A 70% Reorder Rate

One Amazon review helped destroy a brand and led to bankruptcy. Discover how its owner rebuilt his life and earned up to $28K a month in TikTok Shop commissions after losing everything.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

Paul Baron returns to the Serious Sellers Podcast to share one of the most candid stories ever featured on the show. After entering e-commerce in 2015, Paul and his wife launched a reusable baby swim diaper on the first-ever Prime Day. Their Amazon brand eventually approached $1 million in annual sales, leading them to turn down a potential exit in hopes of building an even more valuable business.

Everything changed when COVID disrupted the swimming industry, and a damaging one-star review accused the company of shipping a used swim diaper through Amazon FBA. The review accumulated hundreds of helpful votes, while listing attacks, incorrect adult-product classifications, rising freight costs, and a delayed container caused the company to miss its peak season. A $500,000 EIDL loan intended to accelerate growth only intensified the financial pressure, eventually leaving Paul and his wife with bankruptcy as their best path forward.

Paul also opens up about the emotional consequences of losing the business and the danger of tying an entrepreneur’s identity to revenue, recognition, and public success. With support from his family, friends, and a mental health professional, he began confronting the problems he had avoided and redefining what success meant. That recovery eventually created space for an unexpected new chapter as a TikTok Shop creator.

After earning only $3 during his first three months, Paul learned how to combine powerful hooks, clear product keywords, compelling scripts, and consistent content. His commissions eventually reached approximately $28,000 in one month, with one day generating around $8,000. Now known as @realdadreviews on TikTok, Paul proves that losing one business does not mean losing your future. Sometimes the end of one dream becomes the beginning of a stronger, healthier, and more meaningful one.

In episode 763 of the Serious Sellers Podcast, Bradley and Paul discuss:

00:00 - Introduction

03:30 - How Paul Entered The Amazon Business

06:08 - Nearly $1 Million And The Growth Trap

07:54 - Why Paul Chose Not To Sell

09:51 - COVID And The Review That Changed Everything

12:43 - Listing Attacks And A Costly Shipping Crisis

14:28 - The $500,000 Loan Used To Force Growth

16:47 - Public Exposure Reveals The Full Debt Crisis

19:06 - Choosing Bankruptcy And Beginning A Mental Recovery

23:18 - Paul Starts His New TikTok Chapter

24:05 - Cracking TikTok Hooks, Keywords, And Content Indexing

25:26 - TikTok Commissions Climb To $28,000 Monthly

30:52 - Paul’s Beginner Roadmap For TikTok Shop Creators

How did a $4M Amazon brand become a supplier to Amazon itself? Discover its Amazon B2B strategy, PPC shift, hidden Amazon programs, AI tools, and competitor tactics driving its next stage of growth.

 

► Watch the Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What happens when a decades-old industrial business starts treating Amazon like a serious growth channel? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Angie Mosqueda from Stardust, a company aiming for roughly $4 million in Amazon sales this year. What began as a traditional B2B business selling industrial products through distributors has evolved into a sophisticated Amazon operation with high-ticket products, business pricing, PPC clicks that can reach $20 or more, and even a six-figure-per-month product.

But one of Stardust's biggest opportunities didn't come from a new keyword or advertising campaign. Through persistent networking at Amazon events and leveraging its business certifications, the company eventually became a preferred seller to Amazon itself—meaning Amazon warehouses can now purchase Stardust products. The company also became a preferred seller for Chicago Public Schools through Amazon Business. Angie explains how these opportunities took roughly a year and a half of networking, follow-ups, and navigating Amazon's programs, showing why sellers shouldn't overlook certifications, Amazon Business, or simply getting in the room with the right people.

Angie also shares why Stardust recently moved its Amazon advertising away from outside agencies and brought PPC management in-house using Helium 10 Ads. While the account's overall numbers previously looked healthy, getting closer to the data exposed wasted spend hiding underneath those top-level metrics. She also explains how she's using Helium 10 Audience to validate creative decisions and the Helium 10 MCP with Claude to analyze bids, identify opportunities, make changes, and learn Amazon advertising as she goes.

Bradley wraps up the episode with a live Cerebro deep dive into Stardust's top-selling spill kit, revealing how sellers can identify their real competitors, compare relative organic rank, uncover keyword gaps, and study historical advertising and BSR trends. Instead of guessing what might move the needle, sellers can reverse-engineer what changed when a competitor's sales and rankings improved. Stardust may already be approaching $4 million on Amazon, but this episode proves an important lesson: no matter how established your business becomes, there's always another layer of opportunity hiding in the data.

In episode 762 of the Serious Sellers Podcast, Bradley and Angie discuss:

00:00 - Introduction

03:37 - Taking A Legacy B2B Brand Online

06:30 - Why Their PPC Clicks Cost $20+

09:02 - Launching New Products On Amazon

11:49 - Becoming A Supplier To Amazon Warehouses

13:16 - Unlocking Amazon Business Preferred Seller Programs

15:39 - Certifications And Networking With Amazon

16:23 - Bringing Amazon PPC Management In-House

17:34 - Using Helium 10 Audience And AI

19:11 - Managing Amazon Ads With MCP

22:49 - Bradley's Live Cerebro Competitor Analysis

33:50 - Reverse-Engineering Competitor Growth Strategies

How did an Amazon seller help scale a brand from $1M to over $10M a month? Learn the Shopify, Meta, Amazon PPC, creative, and product launch strategies behind the explosive growth worldwide.

 

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft\

 

What does it take to go from building a steady Amazon business to helping scale a brand past $10 million in a single month? In this episode, Bradley Sutton travels to Tallinn, Estonia to catch up with Ranno Tasane, the entrepreneur behind Jungle Powders and a partner in Spot Minders. Ranno shares how his journey started with print-on-demand before moving into Amazon FBA, where Jungle Powders eventually grew into a multimillion-dollar brand despite expensive sourcing and increasing competition.

But the biggest story is Spot Minders. The Apple Find My-certified tracking brand began on Shopify before Ranno joined the team to lead the Amazon side of the business. One of the biggest factors behind its explosive growth has been speed and creative volume. The team produces around 150 unique creatives every week, then tests multiple hooks and angles for each one—resulting in roughly 600 to 700 ad uploads per week. That relentless testing helped the company go from its first $1 million month to its first $10+ million month roughly a year later.

Ranno also breaks down how Shopify, Meta, and Amazon work together instead of competing against each other. Globally, Shopify accounts for the majority of Spot Minders' sales, while the demand generated through Meta advertising creates spillover traffic and branded searches on Amazon. Their Amazon strategy includes aggressively defending branded keywords, bidding heavily on major terms such as wallet trackers, and sometimes accepting break-even or even unprofitable PPC when winning the placement benefits the larger business. New products are also launched on Shopify first and typically tested for two to three months before inventory is sent to Amazon.

Perhaps the biggest lesson from Ranno's journey isn't a specific PPC tactic or advertising hack—it's the mindset behind the growth. He credits much of Spot Minders' success to working with partners who think just as big, or bigger, than he does. After reaching $1 million a month, the team's response wasn't to celebrate the finish line; it was to start talking about $10 million, then $30 million or $40 million. For Amazon sellers who have spent years mastering the marketplace, this episode is a reminder that the next level of growth may come from looking beyond Amazon, testing faster, surrounding yourself with ambitious people, and refusing to put an artificial ceiling on what's possible.

In episode 761 of the Serious Sellers Podcast, Bradley and Ranno discuss:

00:00 - Introduction

02:05 - Ranno's E-Commerce Journey Begins

05:10 - Growing Jungle Powders On Amazon

07:17 - Competing With Unique Local Products

11:20 - How Spot Minders Got Started

13:50 - Reaching A $10M Revenue Month

16:12 - Producing Hundreds Of Weekly Ad Creatives

17:45 - Shopify Versus Amazon Sales Breakdown

18:32 - Balancing Amazon And Shopify Profitability

22:46 - Aggressively Dominating Amazon PPC Keywords

25:18 - Launching On Shopify Before Amazon

30:01 - Why Your Business Partners Matter

31:45 - Thinking Beyond The Amazon Ecosystem

How does a brand sell car-sized orders online? Discover the omnichannel, Amazon, AI, and customer acquisition strategies behind hundreds of millions in e-commerce sales.

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to sell hundreds of millions of dollars online, and what happens when the average customer order can cost as much as a car? In this episode, Bradley Sutton catches up with Alvaro Lopez, SVP of Marketing at Flooret, in Switzerland to unpack his journey from studying international relations to becoming an experienced e-commerce operator. Along the way, Alvaro built and exited his own Amazon business, helped scale Solo Stove and its sister brands across international marketplaces, and managed an Amazon portfolio that grew to nearly $65 million in annual sales.

Today, Alvaro is applying those lessons at Flooret, a premium flooring company that built much of its success through direct-to-consumer e-commerce. Selling flooring online creates a very different customer journey than selling a typical Amazon product. Customers often begin by purchasing small samples before committing to a full flooring order covering around 1,000 square feet. That makes understanding customer acquisition costs, sample-to-order conversion rates, and the entire purchasing funnel especially important.

Now, Flooret is expanding further into marketplaces like Amazon and Home Depot by meeting customers where they already want to shop. Alvaro explains why sellers should stop thinking of themselves as simply an “Amazon brand” and instead focus on building a true omnichannel business. That means establishing a direct relationship with customers through a website, email, and SMS while still taking advantage of Amazon’s massive bottom-of-the-funnel demand. He also breaks down how Helium 10 can help larger brands estimate their realistic obtainable market and determine how much opportunity actually exists inside a category.

The conversation also dives into AI, lean teams, and finding opportunities that create the greatest impact with the least effort. Alvaro believes AI should amplify strong employees rather than automatically replace them, especially in areas like creative production, reporting, and business analysis. His final advice is simple but powerful: regularly step back and identify the highest-impact opportunities in your business. Sometimes the next big win is more revenue—but improving shipping costs, customer service, retention, or returns can be just as valuable to your bottom line.

In episode 760 of the Serious Sellers Podcast, Bradley and Alvaro discuss:

00:00 - Introduction

02:28 - From Diplomacy To E-Commerce

04:43 - Launching And Exiting His Amazon Brand

06:54 - Scaling Solo Stove On Amazon

08:41 - Building A Massive Flooring Brand Online

11:13 - Expanding Beyond Direct-To-Consumer

15:28 - How The Flooring Sample Funnel Works

18:31 - Bringing High-Ticket Flooring To Amazon

23:12 - Stop Being Just An Amazon Brand

24:11 - Building Your Website, Email, And SMS

27:53 - Using Helium 10 For Market Sizing

30:17 - Using AI To Amplify Your Team

33:16 - The Effort-Impact Scorecard Strategy