Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Corporate job by day, Kaffe Products by night. How Robert built an Amazon brand into Walmart shelves before he ever went all-in. Get all his strategies in this episode!

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Robert Gomez from Kaffe Products is the definition of “build it while you’re still employed.” He started selling online back in 2012 (including an early mistake that got him banned), then worked his way back into Amazon the right way and launched Kaffe Products in mid-2019. The wild part is he scaled the brand while holding down a full-time corporate career, finishing as a senior finance manager at Microsoft. He didn’t go all-in until early 2023, and by then, Kaffe already had nearly 15 employees and real momentum.

In this episode, Robert breaks down why he chose the coffee niche and how he positioned Kaffe differently. Instead of competing with endless coffee bean brands, he focused on the accessory ecosystem: grinders, frothers, tools, storage, mugs, and the full coffee-making process. His very first product, a sleek coffee grinder, became a long-term winner with massive review volume online and eventually turned into his first product placed in Walmart stores nationwide. Along the way, he shares how keyword research changed his thinking, including discovering meaningful Spanish search volume on Amazon.com, and why tools like Helium 10 helped his team move faster, defend against competitors, and save serious time.

The biggest lesson is that omnichannel isn’t optional anymore; it’s leverage. Robert was thinking beyond Amazon from day one, even landing a major retail-style purchase before the product officially launched online. He explains how being “everywhere” (Amazon, Walmart.com, TikTok Shop, wholesale, and more) helps customers find you where they already shop and makes retail buyers take you seriously. He also gets real about expensive mistakes (like a $30K influencer spend that didn’t move the needle), then flips to unexpected wins like niche channels that generated hundreds of thousands in profit-heavy Q4 sales. If you want a playbook for going from Amazon to omnichannel to big-box shelves, this one is packed.

 

In episode 736 of the Serious Sellers Podcast, Bradley and Robert discuss:

00:00 - Building A Multi-Million Amazon Brand While Working Full-Time

00:44 - Meet Robert: Selling Since 2012 & Launching Kaffe Products In 2019

01:40 - Microsoft Career & Why He Didn’t Quit Until Early 2023

02:58 - Why Coffee: From Planners To Home & Kitchen Opportunity

03:56 - The Real Angle of His Business

05:08 - First Product To Now In Every Walmart Store

07:02 - How Helium 10 Fueled His Business

08:10 - Keyword Surprise: Spanish Searches On Amazon.com

11:36 - Omnichannel From Day One

16:13 - Kaffe’s TikTok Shop Strategy

17:38 - Biggest Mistakes He’s Made

19:35 - Surprise Wins of Kaffe

24:45 - What’s Next for Kaffe

Discover how NeuroGum’s founder turned a college nootropics experiment into a 9-figure brand, dominating Amazon and TikTok Shop and outselling 5-Hour Energy drink at CVS.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP20 To Save 20%)

► Learn How To Sell on Amazon: https://h10.me/ft

NeuroGum’s journey from a college dorm room experiment to a 9-figure brand is one of the most compelling success stories in modern eCommerce. Founded by neuroscience student Kent Yoshimura at UC San Diego, NeuroGum was born out of a personal need for clean energy and sustained focus without the crash of traditional energy drinks. By combining natural caffeine with L-theanine in a convenient gum format, the brand introduced a new category: functional energy gum designed for mental clarity, productivity, and performance.

After launching on Indiegogo in 2015 and gaining traction through early biohacking communities, NeuroGum rapidly expanded onto Amazon, where data-driven keyword strategies and smart positioning helped accelerate growth. The brand later gained national attention through Shark Tank and organic mentions from Joe Rogan, further solidifying its authority in the nootropics and energy supplement space. Today, NeuroGum not only dominates Amazon in its category but also outsells 5-Hour Energy at CVS, proving that innovative product development combined with strong eCommerce execution can disrupt even the most established markets.

NeuroGum’s rise highlights key lessons for entrepreneurs: solve a real problem, leverage community validation, use marketplace data to guide expansion, and build a brand that prioritizes both performance and authenticity. What started as a dorm room biohacking experiment has evolved into a nationally recognized energy brand redefining how consumers think about focus, productivity, and functional supplementation.

In this episode of the Serious Sellers Podcast, Bradley and Kent talk about:

00:00 – NeuroGum Introduction & Brand Overview

05:26 – Discovering Nootropics & Product Idea

10:29 – Indiegogo Launch & Early Viral Success

12:36 – Scaling NeuroGum on Amazon

12:39 – Shark Tank Experience

18:09 – CVS Retail Breakthrough & Polar Vortex Crisis

19:11 – Post-Shark Tank Lawsuit Battle

20:56 – Joe Rogan’s Organic Endorsements

22:47 – TikTok Shop Growth Strategy

27:30 – Celebrity Investors & Partnerships

29:02 – Using Helium 10 for Amazon Growth

31:28 – Entrepreneur Mindset & Motivation

34:34 – The Future Vision for NeuroGum

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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7-figures on Amazon…while working full-time and spending 5 hours/week? Our guest breaks down his TikTok-to-Amazon product strategy, Helium 10 moves, and Q4 playbook.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

How do you build a 7-figure Amazon brand without quitting your day job or hiring a team? In this episode, Bradley sits down with Jason Ross from Puproar, a longtime listener turned first-time guest, who hit seven figures while working full-time and spending roughly five hours a week on the business.

Jason shares the real origin story: he didn’t start with a perfect product; his first launch (pickleball paddles) fizzled fast. But while that was happening, a dog toy idea started gaining traction, so he cut the loser and went all-in on pets. His unfair advantage is his product strategy: watch what’s trending for humans, then build the pet version and design every product with virality in mind so it performs naturally on TikTok and with affiliates.

You’ll also hear how Jason runs an ultra-lean operation: using Helium 10 tools like Profits to track margins daily, leveraging Search Query Analyzer to find high-converting terms (and attributing six figures in extra revenue to that data), protecting the brand with Amazon Transparency, and navigating seasonal challenges like Q4 inventory and Amazon capacity limits. If you want a blueprint for scaling without building a huge team, this one delivers.

In episode 734 of the Serious Sellers Podcast, Bradley and Jason discuss:

00:00 – Introduction

00:21 – 7-Figure Amazon Business In 5 Hours Per Week (No Employees)

03:30 – How He Discovered E-Commerce (And Why He Delayed Starting)

04:01 – First Launch In 2023 And Why Pickleball Paddles Failed

05:10 – The Pivot: Dog Toy Idea Takes Off, And He Commits To A Pet Brand

06:11 – 2025 Results: Seven Figures With Over 90% On Amazon

07:04 – Puproar Strategy: Human Trends Turned Into Pet Products

08:32 – TikTok Virality: Hero Product And Millions Of Views

10:01 – Still Working A Full-Time Job While Using An Ad Agency

12:28 – Favorite Helium 10 Tool: Profits And Margin Targets

16:57 – Using Search Query Analyzer And Attributing Six Figures To Keyword Data

23:58 – TikTok Shop Playbook: Affiliates And GMV Max Ads

27:54 – Counterfeits And Amazon Transparency ($0.05 Per Unit)

30:54 – Seasonal Inventory And Bidding For Amazon Capacity

37:03 – 2026 Goal: Flat Revenue, Higher Profit (Efficiency Focus)

Learn Elizabeth’s data-driven go-to-market framework for Amazon launches: how to define your true market, use customer insights, leverage AMC overlap reports, and plan ads with confidence.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Elizabeth Rivas returns with a behind-the-scenes look at how brands that sell millions (and even tens of millions) actually approach Amazon growth. Instead of relying on gut feel or “big keyword volume,” she explains how modern go-to-market has shifted to a question-driven approach, starting with what you need to know and using data to answer it clearly enough that even senior leadership can buy in.

A huge part of her edge is what she calls “storytelling data”: turning overwhelming reports into decisions. What to launch, how to position it, and what messaging will actually resonate. She also breaks down how customer reviews (and real customer language) can uncover product development wins, copywriting angles, and creative direction, so your listing speaks the way shoppers speak.

From there, Elizabeth walks through a practical launch workflow: validate demand with keywords, then use tools like Helium 10’s Market Tracker 360 tool to narrow a massive category into your real market—your price tier, your feature set, and your true peer ASINs. Finally, she dives into how AMC (Amazon Marketing Cloud) overlap reports and advertising intel can sharpen everything from targeting and creative to retargeting strategy and launch structure—plus what smaller-budget sellers can do right now to apply the same principles and win.

In episode 733 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:

00:00 - Introduction

02:02 - Elizabeth’s Backstory

04:00 - How She Entered Amazon (2017)

06:40 - Her Superpower: Storytelling Data

09:02 - Better GTM Than Gut & Keywords

10:35 - Review Insights For Copy & Product

13:00 - 5-Step Go-To-Market Framework for Amazon Brands

15:22 - Define Your True Market

21:47 - AMC Overlap Reports Explained

26:00 - Launch Ads: Week-One Structure

31:49 - Low Budget: Test & Document

Amazon UK niche leader for nearly 16 years shares how a single mom built a multi-7-figure brand, survived copycats, ditched unprofitable markets, and grew with influencers + smart keyword research.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to dominate a niche for over a decade without building a giant team or becoming a “warehouse CEO”? Bradley Sutton heads to the UK to visit Cara Sayer at her home in Surrey and unpack the real story behind SnoozeShade: a product used by members of the Royal family and a brand that has stayed on top of its Amazon category for nearly 16 years. Cara’s journey is a classic “scratch your own itch” case study. She needed a better way to protect her baby in a pram from sun, wind, and cold, so she created a stroller “blackout blind” solution that simply didn’t exist at the time.

Cara shares her path from working in PR and marketing (including being on the team that helped launch Amazon in the UK back in the early days) to building a physical product business the hard way—trade shows, prototypes, and getting orders before modern Amazon tools even existed. As competition grew, she explains how the brand evolved through distributors, Amazon Vendor Central, and a messy reseller situation (including 37 resellers on her best-selling product) before she took control and moved into Seller Central. Then comes the lesson every seller needs to hear: revenue isn’t the goal—profit is. When the US market turned into “shark-infested waters” full of unsafe knockoffs and price attacks, Cara made the tough call to exit, protect margins, and refocus on what actually made the business stronger.

This episode is packed with long-game strategy: why being obsessively good at product quality and customer service beats shortcuts, why market focus matters more than “go global fast,” and how Cara uses influencer relationships to build real brand awareness. She also shares how Helium 10 helps her organize keyword research, spot competitor moves, and avoid international keyword mistakes (because US/UK/AU English is not the same). If you want a blueprint for building a durable brand that survives copycats, this one’s gold.

In episode 732 of the Serious Sellers Podcast, Bradley and Cara discuss:

00:00 - Introduction

00:41 - We’re In The UK: Welcome To Cara’s Place

04:31 - The Real Reason She Started: A Product Didn’t Exist

05:55 - What SnoozeShade Is & Why It Took Off

07:13 - #1 In Category For Nearly 16 Years

10:22 - Copycats Killed Profit: “Turnover Is Vanity, Profit Is Sanity”

12:14 - Her Best Year: Nearly £3M (Now Around £2M)

15:48 - Lean Team Setup: Freelancers + VA In The Philippines

18:00 - Competitor Tracking + Why Competition Calmed Down

21:09 - Royal Family Customers

23:42 - TikTok & AI: Awareness Over Amazon-Only Thinking

25:16 - International Keyword Differences (UK vs US vs AU)

29:25 - Influencers: Relationship-First

34:04 - Helium 10: Time Savings and Smarter Keyword Testing