Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)
In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling. He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.Topics discussed in this episode: How marketing mix modeling works. Why adding more ad channels makes attribution messy. How the ‘last click’ skews your data. Why top-of-funnel is hard to measure. What MMM shows that others can’t. How AI-driven MMM gives daily insights. Why the real ‘source of truth’ is human. How to link offline sales to digital ads. Why omnichannel brands gain most from MMM. What the MMM ‘aha moment’ looks like. Why one metric won’t scale your business. Links & Resources Website: https://prescientai.com/LinkedIn: https://www.linkedin.com/in/michaeljtrue/ LinkedIn: https://www.linkedin.com/company/prescient-ai/Get access to more free resources by visiting the show notes athttps://tinyurl.com/y2v7t7fxMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
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What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods — Robert Khachatryan | Why Brands Should Go Global, Why Bulky Items Add Hidden Costs, Why Taxes And Duties Matter, How Packaging Affects Shipping Costs (#423)
In this episode, we talk about the challenges of shipping big, bulky, and high-value products like furniture, fitness gear, and electronics.Robert Khachatryan, founder and CEO of Freight Right Global Logistics, shares how to avoid costly mistakes, handle hidden fees like taxes and duties, and make selling large items internationally simple and profitable.Topics discussed in this episode: Why bulky items add hidden costs. Why free shipping hurts margins. Why taxes and duties matter. What makes market research essential. How packaging affects costs. Why brands avoid going global. What makes onboarding simple. How logistics profit from shipping. Why brands should go global. Links & Resources Website: https://www.freightright.com/LinkedIn: https://www.linkedin.com/company/freight-right/X/Twitter: https://x.com/FreightRightFacebook: https://www.facebook.com/FreightRight/Get access to more free resources by visiting the show notes athttps://tinyurl.com/2jv49spjMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
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Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale, How To Find Top Creators, How To Brief Creators #422
In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that. Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead. He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms.Topics discussed in this episode: Why most UGC fails—and it’s not the creator’s fault. How brands lose by not connecting with real people. Why the first frame matters more than the hook. What makes viral videos fail to convert. How light briefs outperform rigid scripts. Why UGC must be tailored by platform. How to systemize content testing—not guess. What bootstrapping teaches about content. How Vidovo matches brands with creators. Why ghosting happens—and how to prevent it. Links & Resources Website: https://vidovo.com LinkedIn: https://www.linkedin.com/in/elijah-khasabo/X/Twitter: https://x.com/VidovoUGCInstagram: https://www.instagram.com/usevidovoGet access to more free resources by visiting the show notes athttps://tinyurl.com/8m72etbcMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
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Amazon MCF: The Easiest Way To Fulfill Shopify Orders — Cara Hefty | What Is Amazon Multi-channel Fulfillment, Why Social Commerce Drives Growth, How Automation Boosts Multi-channel Sales, Why Virtual Bundles Raise Order Value, How Bytestand Works (#421)
In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels. Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies that can boost both your Shopify sales and Amazon rankings. Topics discussed in this episode: What is Amazon MCF. Why MCF simplifies fulfillment for Shopify sellers. How automation boosts multi-channel efficiency. What makes ByteStand ideal for Shopify-Amazon sync. Why virtual bundles help boost order value. How shipping rules cut fulfillment costs. Why order delay features prevent fulfillment issues. How auto-tracking improves customer experience. Why social commerce is key for growth. How ByteStand makes onboarding fast and easy. What makes ByteStand’s pricing clear and fair. Links & Resources Website: https://bytestand.com/ Shopify App Store: https://apps.shopify.com/fba-shipping Facebook: https://www.facebook.com/bytestand Get access to more free resources by visiting the show notes athttps://tinyurl.com/4k8twsmmMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
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What Brands Get Wrong About Warehouse Scaling — Thomas Kircheis | Why Warehouse Chaos Impact Sales, Why Stock Accuracy Is Key To Scaling Your Shopify Store, Why A Warehouse Management System Is Essential (#420)
In this episode, we dive into fixing warehouse chaos for e-commerce success. Thomas Kircheis, CEO of PULPO WMS, shares how poor warehouse management hurts profits and customers. Learn why 50% of warehouses still use pen and paper, how a WMS cuts costs and boosts efficiency, and why accurate stock is key for scaling. From optimizing routes to reducing staff, discover practical tips to streamline your warehouse and keep customers happy. Topics discussed in this episode: Why 50% of warehouses still use pen and paper — and how it hurts your business. How warehouse chaos leads to lost sales and unhappy customers. Why stock accuracy is key to scaling your Shopify store. What makes picking the most expensive part of your warehouse. Why warehouse staff walk 10 miles a day — and how to fix it. How one company cut their warehouse team from 50 to 20. What slows down your fulfillment — and kills your profit. Why better warehouse routes beat hiring more people. What most brands get wrong about warehouse growth. Why setting up a WMS only takes 1–2 weeks, not months. Links & Resources Website: https://www.pulpowms.com/Shopify App Store: https://apps.shopify.com/pulpo-wmsLinkedIn: https://www.linkedin.com/in/thomaskircheis/Get access to more free resources by visiting the show notes athttps://tinyurl.com/3u542jpuMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
Su Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Welcome to the Ecommerce Coffee Break podcast, where we help online sellers, DTC brand owners, and aspiring ecommerce entrepreneurs master digital marketing and online sales so they can boost revenue and build thriving brands. Starting an online store is simple; profiting takes strategy. We bring you what works right now to sell on Amazon, Shopify, and other platforms—from ecommerce apps and MarTech to social media, dropshipping, paid ads, AI, and entrepreneurship. Hear from top eCommerce and marketing experts sharing proven strategies and methods for business growth. Whether you're dreaming of being your own boss, launching a side hustle, or scaling an existing online store, this podcast delivers the insights you need to succeed and grow an ecommerce business. With 450+ free episodes, we provide your roadmap to success as an online merchant. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week.
Ascolta Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast, The Diary Of A CEO with Steven Bartlett e molti altri podcast da tutto il mondo con l’applicazione di radio.it
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