Why Michael Bierut still designs with a notebook and pencil
Welcome to the first episode of By Design, our new show for news, interviews, and criticism from the wide world of design.
Our first guest is Michael Bierut. He has been the brains behind some of the most iconic design work in recent history. Mastercard, Slack, Saks Fifth Avenue, and countless more came from Bierut’s desk as a partner at Pentagram.
Now, as Bierut steps into (semi) retirement, he sat down with By Design hosts Liz Stinson and Mark Wilson for a thoughtful reflection on his legendary career and why both humans and technology will need to work together for real design innovation. And yes, they do revisit the infamous “H” logo he designed for Hillary Clinton’s 2016 presidential campaign.
Liz and Mark also give their analysis on the latest in design news. Is Apple’s Liquid Glass any good? Can Sam Altman and Jony Ive make a useful piece of AI hardware?
Plus, Liz and Mark make their cases for the best and worst new designs before producer Cody Nelson picks a winner.
Design is no longer just about aesthetics—it's shaping the way we live, work, and interact with the world. Join ‘Fast Company’ senior editor Liz Stinson and global design editor Mark Wilson as they dive into the latest innovations in the world of user experience and product and architectural design. ‘By Design’ focuses on the macro impacts of design trends, covering topics like the future of wearable technology, how AI is affecting product design, and, more broadly, how design intersects with business, tech, politics, and culture.
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