Scaling your Scrappy Research Process by Danielle Green
Like most aspects of product and development, research looks very different at startups compared to enterprise businesses. But how does the transition actually happen? How do you know when it is time to move from one research approach to another?This presentation will address how to determine which research practices best fit your organization and what you need to do to level up your research when the time is right.Learn how to anticipate these process changes and become an effective research powerhouse on the other side.
--------
28:07
Design System Lies by Stephen Hay
Design systems come with promises. Sometimes, though, they don't deliver. Our assumptions and expectations about such systems are partly to blame. But there is hope! By recognising design systems for what they are, we can use them more effectively.
--------
25:45
AI by Design by Dan Saffer
Most AI projects fail. Some fail quietly before launch; some fail spectacularly publicly, becoming another media horror story about AI. Why does this happen? Because the current process for designing AI products and services is broken, especially when it comes to product strategy—what projects to pursue. But a new approach to designing AI is possible, one that instills more cooperation between designers, PMs, data scientists, and engineers.This talk walks through a new method that has been developed over many years at Carnegie Mellon University's Human-Computer Interaction Institute. This method uses elements of user-centered design and technology capabilities to find situations where moderate technical performance, high value, and low risk combine to make successful AI projects.This talk looks specifically about not just how, but also where and when AI should be deployed—and why most companies are doing AI wrong.
--------
38:22
Leading Successfully, Through Leading Ourselves by Aaron Irizarry
The way organizations are approaching product development and emerging technologies are constantly changing. At the same time our practice as designers is evolving with new tools, techniques, and approaches, surfacing at a pace that can be hard to keep up with.
What does this mean for us as leaders of teams (big or small)? How can we lead teams in progressive orgs going through digital transformation or orgs that are slower to adapt?
By focusing on developing certain skills, disciplines, and characteristics, within ourselves as leaders, we prepare ourselves for the challenges we face when leading our teams and working with our partners. We also set ourselves up to be leaders that can coach, nurture, and elevate our teams to be best equipped for the challenges they face as they execute on their work.
In this presentation, Aaron will share insights, tools, and techniques (from personal success and failures) for growing his own leadership skills, overcoming leadership challenges, and successfully developing teams.
--------
31:29
Guiding UX with Behavioural Signals and Settings by Lauren Alys Kelly
In the ever-evolving world of technology and user needs, staying ahead to craft superior user experiences is the challenge of our time for UX designers. The question isn't just how to meet the demands of today but how to remain flexible for the unknowns of tomorrow.Understanding the significant impact of the external environment on user experiences, coupled with the dynamic nature of user evolution, lies at the heart of forward-thinking design. But how exactly can we leverage these behavioural insights for more impactful experiences?
Full talks from UXLx: User Experience Lisbon, the largest European UX Training Conference, set in Lisbon, Portugal. Live since 2010.
Organised by Xperienz Research and Design.
Italia