The Curious Advantage Podcast

Paul Ashcroft and Garrick Jones are joined by Markus Bernhardt, founder of Endeavour Intelligence, to explore what is really changing as organisations adopt AI.
Drawing on his background in particle physics and his research into AI strategy and organisational transformation, Markus argues that the biggest shift isn’t simply the arrival of new tools. It is the quieter rewiring of how work gets done, how decisions are made and where accountability sits.
The conversation explores the difference between the visible “surface wave” of AI adoption and the deeper organisational undercurrent; why AI capability should not be confused with autonomy; the shift from AI literacy to AI fluency; and why human judgement may become more valuable, rather than less, as machines take on more execution.
They also discuss agentic AI, governance, the limits of large language models and why organisations may achieve more by redesigning one workflow well than launching another large-scale AI transformation programme.
Ultimately, Markus offers a practical starting point: don’t begin by asking where you can add AI. Look for where AI has already quietly changed the work, and redesign from there.
Find out more about Markus work:
Markus LinkedIn Page
https://endeavorintel.com/
https://endeavorintel.com/diagnostic/
The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation.
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

In this episode of The Curious Advantage Podcast, Paul Ashcroft, Simon Brown and Garrick Jones speak with Javier Echave, Chief Operating Officer of Heathrow Airport, about what it takes to lead one of the world’s most complex operations.
Heathrow is more than an airport. It is a city of 90,000 people, bringing together 400 companies and serving around 85 million passengers every year. Javier explains how curiosity, clear communication and disciplined decision-making help keep this vast interconnected system moving.
Drawing on his experience leading through the pandemic and Heathrow’s 2025 power outage, Javier shares how leaders can make difficult decisions with imperfect information, create psychological safety during a crisis and design organisations for reliability rather than recovery. He also explores why leadership is not about making people great, but reminding them how great they already are.
Find out more about Javiers work:
Javiers LinkedIn
Heathrow Airport Website
The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation.
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

In this powerful episode of The Curious Advantage Podcast, Simon Brown and Garrick Jones speak with award-winning educator, author and entrepreneur Brandon Fleming about his extraordinary journey from joining a gang at 12 and selling drugs at 14 to becoming one of the youngest debate coaches recruited by Harvard University.
Brandon shares how a single teacher challenged everything he had been told about himself, recognised his hidden gifts and transformed the direction of his life. Determined to pay that opportunity forward, he created an educational pathway for young people from underserved communities in Atlanta, helping his students become seven-time consecutive champions at the Harvard Debate Council Summer Workshops.
That mission now continues through The Veritas School, where Brandon is reimagining education around connection, belonging, critical thinking and the belief that every young person has potential when given the right environment. He explains why students are often not disinterested but disengaged—and why it is the responsibility of teachers and leaders to create the conditions in which people can thrive.
The conversation explores the powerful relationship between curiosity and exposure, why talent is so often overlooked or mislabelled, and what it takes to turn potential into performance. Brandon also shares why great leaders should never “blame the seed,” how educators can make learning feel personal, and why young people must develop logic and independent thinking before relying on AI.
This is an inspiring conversation about education, leadership, curiosity, human potential and our collective responsibility to use our gifts to improve the lives of others.
Find out more about Brandon's work:
https://bpfleming.com/
The Veritas School
Miseducation: A memoir
LinkedIn 
The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation.
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

Most leaders focus on what they say. Dr. Laura Sicola argues that how you say it matters just as much.
In this episode of The Curious Advantage Podcast, executive communication coach, cognitive linguist and author Dr. Laura Sicola explores the concept of the "leadership voice"—the combination of your literal voice and your unique perspective. Together, they shape how your message lands, how others perceive you, and ultimately, how much influence you have.
Laura shares practical insights from her work with leaders at organisations including Amazon, Intel and the US Department of Commerce, revealing how communication can be adapted without sacrificing authenticity.
In this conversation, we explore:
• The difference between influence, persuasion, manipulation and performance
• Why authenticity isn't the same as staying in your comfort zone
• How the "prismatic voice" helps leaders adapt to different audiences and situations
• The role of curiosity, empathy and emotional intelligence in effective communication
• Why video feedback can uncover communication blind spots and accelerate growth
• How leaders can communicate with clarity and confidence in an increasingly complex world
Laura's LinkedIn
Laura Sicolas website
Speaking to Influence website
Free Tool: The Leadership Communication Blind Spot Checklist here
Speaking to Influence: Mastering your Leadership Voice on Amazon
The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation.
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

In this milestone 100th episode of The Curious Advantage Podcast, Paul Ashcroft, Simon Brown and Garrick Jones reflect on six years of conversations exploring curiosity, leadership, learning, AI and the future of work.
What began during lockdown has grown into a global platform for ideas spanning neuroscience, psychology, education, business transformation, technology and the arts. In this special episode, the team looks back at the guests, themes and moments that shaped the first 100 episodes and explores why curiosity has moved from being an advantage to becoming an imperative.
They discuss standout conversations with guests including Amy Edmondson, Alexia Cambon and Giles Yeo, while also introducing the thinking behind their upcoming book, The Curious Imperative.
You’ll hear reflections on how curiosity helps us navigate AI, disruption, uncertainty and change and why asking better questions may be one of the most important human skills for the future.
Resources 
The Curious Advantage Website
Learn more about The Curious Imperative
Buy The Curious Advantage
The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation.
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.