Strategy, Story & Stakeholders

How do you build a multi-billion dollar financial infrastructure in a sector often dismissed as "the Wild West"?

For Katie Evans, Chief Business Development and Communications Officer at Swarm, the answer lies in three things: regulation, radical simplicity, and the "Power of Three."

In this episode, Katie joins Max Forsyth to discuss Swarm’s strategic evolution and its recent acquisition by Inveniam. We step away from the "crypto-bro" hype to explore the actual mechanics of Real-World Asset (RWA) tokenization—using everything from Apple stocks to designer shoes as verifiable digital collateral.

Key discussion points include:
• The Transition from TradFi to DeFi: Lessons from the London Metal Exchange and eToro.
• Building Credibility: Why Swarm chose to "steep its story in regulation" to attract institutional fiduciaries.
• The Power of Analogy: Using the "Louboutin Ledger" to make complex financial structures tangible for investors.
• The Agentic Shift: Preparing financial markets for a future where AI agents, not just humans, manage and rebalance portfolios.
• The Future of PR: Why engaging with the press is more critical than ever in the age of LLMs.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com
Hosted on Acast. See acast.com/privacy for more information.

In a world often defined by noise and uncertainty, how can a 100-year-old icon use the power of story to inspire confidence in the future?

In this episode of Strategy, Story & Stakeholders, host Max Forsyth is joined by Stacey Jones, Chief Communications Officer at Honeywell, for an uplifting conversation on the evolution of a global giant. Speaking in February 2026, Stacey shares the inside story of Honeywell’s transition into three specialized, future-focused companies—a move designed to sharpen their impact on aviation, automation, and energy.

Stacey moves beyond the technicalities of the "split" to focus on the human energy driving it. She discusses why she remains "glued" to the communications profession after three decades, the joy of "future-shaping," and how authentic storytelling can bridge the gap between complex industrial innovation and the everyday lives it improves.

Key themes of progress and partnership in this episode:
The "Future Shapers" Spirit: Why Honeywell’s internal rallying cry has become a badge of pride for employees and a cornerstone of their global brand.
Stories That Connect: Moving from "complex products" to "tangible impact"—how to communicate mission-critical work (like landing planes safely) in a way that resonates with the heart.
The Joy of Curiosity: Stacey reflects on her journey from reporter to CCO, and why a "true interest" in people is the secret to a high-performing comms team.
Leading with Optimism: Navigating a historic separation by focusing on growth, new possibilities for workers, and the "absolute magic" of a coordinated global message.
The Power of Mentorship: A candid look at why building a career is about the people you lift up (and those who lift you), featuring Stacey’s advice on finding your own "straight-talking" advocate.
Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Strategy, Story & Stakeholders, host Max Forsyth sits down with Craig Spence, the Chief Brand and Communications Officer for the International Paralympic Committee (IPC).

With over 15 years at the helm of the IPC’s narrative, Craig shares how the Paralympic Games serve as a monumental catalyst for global social change. This isn't just about sport; it’s about a movement that improves the lives of the world’s 1.3 billion people with disabilities. From changing Japanese legislation to making the Paris Metro more accessible, Craig discusses the tangible legacy left behind long after the closing ceremonies.

Looking ahead to the 2026 Winter Olympics and Paralympics in Milano Cortina, Craig highlights the strategic priorities for ensuring the games deliver both world-class sport and a lasting societal impact.

Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com
Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Jenny Hall, Chief Corporate Affairs Officer at Royal Mail, discusses her role in leading corporate affairs and ESG initiatives within one of the UK's most scrutinised organisations.

She shares insights on the importance of communications strategy, stakeholder engagement, and the challenges of managing a large workforce while navigating public scrutiny. Jenny emphasises the need for a clear strategy in prioritising communications efforts, the integration of internal and external communications, and the significance of sustainability initiatives in shaping the future of Royal Mail.
Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com
Hosted on Acast. See acast.com/privacy for more information.

Ed Whitehead, Advisory Director - Corporate Reputation at Ipsos, joins Strategy, Story & Stakeholders to take us through the Ipsos Reputation Council 2025 Report: The Eye of the Storm.

We examine the changing nature of crisis communication, arguing that organisations must stop treating crises as one-off incidents and instead recognise them as a permanent fixture of modern business.

We explore how geopolitical instability and a widespread loss of faith in institutions are forcing communicators to rethink their approach. And our discussion also touches on the value of strategic silence, the complexities of ESG, and how AI is likely to reshape the industry.

Above all, we maintain that integrity and trust remain the only reliable anchors in such an unpredictable climate.
Strategy, Story & Stakeholders is the podcast for senior leaders in comms and corporate affairs. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier

Website: commssearch.com
Hosted on Acast. See acast.com/privacy for more information.