WGSN CEO Carla Buzasi invites WGSN VP of Content and Director of Beauty Clare Varga to discuss the key trends and consumer personas that will shape the beauty market by 2027. Enter The Energisers – a playful and optimistic consumer group revolutionising the beauty industry. Clare explores how innovative products, community engagement and the significance of emotional connections will drive change in the coming years. Tune in to learn about the evolution of the lipstick index and the importance of transparency in brand-consumer relationships.
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27:17
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27:17
Raising Boys Today, Shaping Men Tomorrow
WGSN CEO Carla Buzasi speaks to author and filmmaker Ruth Whippman about how masculinity is transcending traditional gender stereotypes and the challenges boys face in contemporary society. They explore the importance of open discussions about masculinity, emotional expression and connection, and the need for empathy among boys.Ruth uncovers cultural changes and the impact of screen time on social interactions, encouraging understanding in conversations about gender. Join them to discover modern boyhood, influenced by play from childhood development, including the marketing of toys that form perceptions of gender roles for future generations.
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35:05
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35:05
Understanding the Future Consumer: Key Personas for 2027
In this episode, WGSN CEO Carla Buzasi speaks to Allyson Rees, Senior Consumer Lifestyle Strategist at WGSN, about the future of consumer behaviour, focusing on the trends and personas that will shape shopping experiences by 2027.Allyson shares the four key consumer personas: Privacy Keepers, Conventionalists, New Independence and Energisers, each with distinct values and shopping habits. Hear them uncover the importance of digital decluttering, the impact of AI, and the differences between generations in their approach to shopping.
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32:21
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32:21
The Luxury of Going Offline
The speed of tech is driving our desire for more real-life experiences. In this episode, WGSN CEO Carla Buzasi speaks with Ella Hudson, head of research at WGSN, about why and what this will mean for us in the future.From technology’s limitations and the importance of emotional connections to the need for intentional technology use, they explore how ‘digital minimalism’ is becoming mainstream. Tune in to discover the impact of technology on youth, the importance of community spaces, and the future of design in fostering human connection.
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31:54
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31:54
The Impact of Tariffs on Consumer Behaviour and Business Strategies
In this episode of Lives of Tomorrow, WGSN’s CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of global trade uncertainty on supply chains, consumer behaviour, and business strategies. They explore how tariffs are affecting pricing, the potential for more sustainable practices in the fashion industry, and the rise of resale markets. From the impact of marketing during economic volatility to balancing globalisation and localism, learn how to understand consumer emotions and adapt business models to navigate complex changes.
The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.
Italia