The Veterinary Marketing Podcast

• VMP 291: Rhys Giannarelli Shares How Systems Can Help Your Practice Grow

  In this episode, I had the pleasure of sitting down with Rhys, a veterinary practice owner from Vancouver who brings a unique perspective thanks to his background in hospitality and his passion for building businesses that can thrive without the owner being tied to every detail. We dove deep into what it really takes to transform a veterinary practice from a self-employed job into a scalable, sellable business. Our conversation covered everything from the importance of building robust systems and standard operating procedures, to leveraging data-driven management and authentic marketing that truly reflects your practice’s identity. Throughout our discussion, Rhys shared actionable strategies for veterinary professionals who want to attract, engage, and retain clients—while also reclaiming their time and sanity. We talked about defining your mission and vision as the foundation for all your systems, the necessity of SOPs for consistency and delegation, and how to use key performance indicators (KPIs) to proactively manage your practice. We also explored pricing strategies that balance value and affordability, and the critical importance of client retention and lifetime value. Reese even provided a toolkit of resources and calculators to help practice owners make informed decisions about hiring, budgeting, and pricing. Whether you’re just starting out or looking to take your established practice to the next level, this episode is packed with practical advice and real-world examples. We wrapped up by discussing how to adapt to the future, especially with the rise of corporate competition and shifting market dynamics. My goal with this episode is to give you the insights and tools you need to build a veterinary practice that works for you—not the other way around. If you’re ready to create a business that can run (and grow) without your constant presence, you won’t want to miss this conversation!

  --------  

  51:50

  --------

  51:50
• VMP 290: Maximizing Your Exit The Smart Way With Dr. Sheila Fitzpatrick

  In this episode, I had the pleasure of chatting with Dr. Sheila Fitzpatrick, a seasoned expert in veterinary practice management and valuation. We dove deep into the complexities of selling veterinary practices, exploring everything from the current market landscape to the nuances of selling to corporate buyers versus private individuals. Dr. Fitzpatrick shared invaluable insights on the importance of exit planning and how it can significantly impact the success of a sale. We also discussed the viability of both private and corporate sales, with Dr. Fitzpatrick highlighting that while corporate buyers often pay higher multiples, many veterinarians prefer selling to private individuals to maintain the essence of their practice. We also touched on the importance of understanding market trends and projections. Dr. Fitzpatrick emphasized the need for practice owners to attend town planning meetings to gain insights into local growth, which can be crucial when considering practice acquisitions. Additionally, she stressed the importance of early exit planning, ideally starting five years before a sale. This involves financial assessments, professional valuations, and preparing the business for a smooth transition. We also discussed the pros and cons of leasing versus owning real estate for veterinary practices, with ownership offering more control and stability. Moreover, Dr. Fitzpatrick shared strategies for enhancing practice value, such as diversifying services and leveraging technology. By investing in advanced diagnostic equipment and expanding service offerings, practices can increase their appeal to potential buyers. We also covered the impact of rising interest rates on practice sales and the challenges of recruitment and retention in the veterinary field. Dr. Fitzpatrick provided practical tips for effective marketing strategies, emphasizing the role of digital marketing and community engagement in attracting and retaining clients. Overall, this episode is packed with expert advice and actionable strategies for veterinary practice owners looking to navigate the complexities of selling their business.

  --------  

  47:14

  --------

  47:14
• VMP 289: Veterinary Practice Email Automation Workshop With Michael Shirley

  In our latest episode, I had the pleasure of diving deep into the world of email marketing with some fantastic guests from Family Pet Health. Joining me were Michael Shirley, co-owner of Family Pet Health, Stephen Shirley, their Director of Operations, and Haley Cameron, who handles social media and public outreach. We explored how veterinary practices can harness the power of email marketing to not only attract new clients but also engage and retain existing ones. This episode is packed with actionable insights that any veterinary practice can implement to boost their email marketing game. We kicked things off by discussing the current state of email marketing at Family Pet Health. Michael shared how their email efforts have been somewhat sporadic, primarily focusing on informational content. However, they've recently ramped up their email frequency, sending out more emails in the last few months than they did in the previous nine months combined. The challenge, as Michael pointed out, has been incorporating strong calls to action in these emails. We then delved into their specific goals, like increasing dental compliance and raising awareness about their fear-free certification. Stephen highlighted the ongoing challenge of improving heartworm compliance, emphasizing the need for better communication with clients. We also touched on the tools they're using, like Pet Desk and Mailchimp, and how they plan to leverage these platforms more effectively. One of the key takeaways from our conversation was the importance of setting clear expectations with clients regarding email frequency and content. We discussed strategies like welcome sequences for new subscribers, win-back sequences for lapsed clients, and nurturing emails that provide valuable information while encouraging action. Michael stressed the need for educational content that guides clients on the next steps, whether that's booking an appointment or learning more about specific services. Haley shared her experiences with community outreach events and how email marketing plays a crucial role in promoting these initiatives. We wrapped up by discussing the value of client feedback and how being responsive can help create a collaborative relationship with clients. Overall, this episode is a treasure trove of practical advice for any veterinary practice looking to enhance their email marketing efforts.

  --------  

  1:08:29

  --------

  1:08:29
• VMP 287: Building Community and Connection: The Future of Veterinary Marketing in 2025

  In episode 287, I dive into some exciting strategies to help veterinary practices not just survive but truly thrive as we head into 2025. With my background in managing over $38 million in ad spend specifically for veterinary hospitals, I've gathered some valuable insights into effective marketing strategies, content creation, and client engagement. In this episode, I break down these strategies into actionable steps, aiming to guide you through the ever-evolving marketing landscape with confidence and clarity. One of the key topics I explore is the impact of artificial intelligence (AI) on marketing. While AI's evolution has been a bit slower than anticipated, its potential to revolutionize content creation and customer engagement is undeniable. I predict that 2025 will be a pivotal year for AI-driven tools, especially in areas like content automation and customer service chatbots. Imagine being able to generate blog posts, social media updates, and email newsletters effortlessly with AI tools like Jasper or Copy.ai. Plus, implementing AI chatbots on your website can handle common inquiries and appointment bookings, freeing up your staff for more complex tasks. But as AI makes content creation easier, the quality and relevance of your content become crucial. That's why I emphasize the importance of standing out by leveraging your unique experiences and insights to connect with clients on a deeper level. Whether it's through niche expertise or compelling storytelling, these strategies can help you build a loyal community around your practice. Another significant focus of the episode is on creating hyper-personalized offers. Understanding your clients' specific needs and preferences allows you to tailor services that truly resonate with them. By segmenting clients using your CRM based on factors like pet type, age, and health conditions, you can craft targeted offers that speak directly to each segment. Additionally, developing a value ascension ladder can guide clients from initial services to more comprehensive care options, encouraging them to explore additional services that benefit their pets. I also discuss the importance of retention marketing systems, such as personalized follow-up campaigns and client appreciation events, to nurture long-term relationships. Investing in a robust CRM system is crucial for automating follow-ups, managing client communications, and tracking engagement. By focusing on these strategies, you can enhance client engagement, drive growth, and ensure your practice is well-prepared for the future. If you're looking for more personalized advice, feel free to reach out to me via LinkedIn or through the Veterinary Marketing Podcast website. I'm here to help your practice succeed in the coming years!

  --------  

  52:08

  --------

  52:08
• VMP 286: Cultivating Culture: The Secret Sauce for Thriving Veterinary Practices With Josh Vaisman

  In a recent episode, I had an insightful chat with Josh Vaisman, co-founder of Flourish Veterinary Consulting and author of "Lead to Thrive: The Science of Crafting a Positive Veterinary Culture." We explored how marketing, workplace culture, and leadership intersect in veterinary practices, and I'm excited to share some key takeaways and actionable advice that can help you enhance your practice's culture and client engagement. One of the main points we discussed was the importance of defining core values within your practice. Josh and I agreed that a strong culture not only attracts clients but also creates a positive environment for your team. We talked about how to articulate these values clearly and involve your team in the process, ensuring everyone understands and embodies them. Additionally, Josh introduced the concept of operational nudges and incentives to encourage behaviors that align with your values, like using peer recognition to reinforce positive actions. We also delved into the significance of psychological safety and how leaders can support their teams, especially during challenging client interactions. Josh shared some great tips on fostering a safe and supportive work environment, which is crucial for maintaining a positive culture. We even touched on the idea of filtering clients to ensure they align with your practice's values, which can help maintain a harmonious workplace. For those of you looking to enhance your practice's culture and leadership strategies, Josh's insights offer a valuable roadmap. Remember, building a positive culture is an ongoing journey that requires intentionality and commitment to shared values. If you're interested in diving deeper, I highly recommend checking out Josh's book and exploring the resources offered by Flourish Veterinary Consulting. Let's work together to create thriving environments for both our clients and teams!

  --------  

  54:46

  --------

  54:46

Altri podcast di Economia

Podcast di tendenza in Economia

Su The Veterinary Marketing Podcast

The Veterinary Marketing Podcast: Podcast correlati