Your reputation is your most valuable asset — but also the most fragile. In today’s world, a single tweet, leaked email, or bad headline can trigger a crisis faster than you can hit "refresh." But reputation isn’t just about avoiding scandal — it’s about building trust, culture, and resilience before anything goes wrong. In this episode, we speak with Emma Woollcott, one of the UK’s top legal experts in reputation protection, about what organizations need to know now to prepare for the headlines they hope they never make. Listen For4:42 Reputation Redefined: It's About Feeling, Not Thinking7:54 Avoidable Crises: Most Disasters Don’t Come Out of Nowhere9:38 Simulate the Storm: Why Crisis Drills Are Gamechangers12:56 Crisis Command: Cutting Through Chaos and Ego17:19 Rise of the Newsfluencers: The New Media Landscape20:23 Answer to Last Episode’s Question From Guest Mark Burey Guest: Emma WoollcottWebsite | Email | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
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27:40
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27:40
Media Literacy in the Age of Misinformation
Is your media diet making you smarter? Or just more stubborn? In this episode, we sit down with senior communicator and former journalist Mark Burey to explore how the collapse of shared truth is reshaping public relations. From the erosion of local journalism to the rise of AI-generated content. What does media literacy really looks like today? And what role do PR professionals play in rebuilding trust? Listen For7:33 What media literacy means in 202510:13 The decline of local journalism and its ripple effects11:08 How PR has absorbed the watchdog role13:39 What to do when misinformation feels like fact15:43 Appreciative inquiry: changing minds without confrontation21:23 Answer to Last Episode’s Question From Guest Bradley Davis Guest: Mark BureyWebsite | Email | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
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27:58
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27:58
Public Relations: Independent Function or Marketing Tool?
Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It’s a question that stirs up strong opinions in boardrooms, agencies, and comms teams alike. Some argue PR is strategic storytelling aimed at building relationships, while marketing is focused on driving sales. Others say that in today’s world of integrated messaging, the separation is outdated.In this episode, we take on the debate head-on, exploring how the roles overlap, where they diverge, and whether the modern media landscape has blurred the lines beyond repair. Is PR still its own function—or has it become just another lane on marketing’s highway?Listen For::10 Fyre Festival The Luxury Mirage 4:02 Influence vs Image Showdown 6:25 PR Is the Pie 10:14 The Sad Fate of Local Media 13:02 Metrics KPIs and the Dashboard Wars 18:54 Who Owns the Message 25:10 The Final Prediction Marketers Report to PRRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
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28:42
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28:42
The Missing Channel in Your PR Strategy
Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone’s watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reputation—are happening in people’s ears. Podcasts aren’t just a trend or another content format. They’re a strategic intelligence channel, and if you’re not monitoring them, you’re missing critical signals. In this episode of Stories and Strategies, we talk to Bradley Davis, co-founder and CEO of Podchaser, the platform often called the “IMDb of podcasts.” From how global brands like Starbucks and Amazon use podcast data to shape campaigns, to why the most valuable audience insights aren’t public-facing at all, PR pros need to know what they can no longer afford to ignore.Listen For1:29 The Crackle That Started It All3:33 Podchaser: IMDb for Podcasts5:25 Podcasting as a Third Dimension of Analytics8:20 Guest Pitching vs. Starting a Podcast10:32 How Rogan, Newsom & Trump Changed the Game13:05 Key Messages Out. Vibe Is In.21:09 Answer to Last Episode’s Question from Guest Irene LunguGuest: Bradley Davis, Co-Founder & CEO, Podchaser Podchaser | LinkedIn | Instagram | X | About BradleyRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show
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29:28
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29:28
Zambia’s Public Relations Revolution
What does public relations look like in a country where radio is still growing, social media still exploding, and communication reaches from rural villages to global platforms? In this episode, we take a closer look at Zambia — a nation with a vibrant, evolving PR landscape shaped by both tradition and innovation. Irene Lungu is one of Zambia’s leading voices in public relations and a board member of the Global Alliance for Public Relations and Communication Management. She joins us to talk about ethics, communication trends, and the responsibilities that come with influence in today’s media environment. We explore how Zambian practitioners are navigating rapid change, and what global conversations they're helping to shape. Listen For3:50 Why Zambia Regulated Its PR Industry6:14 Resistance and Discomfort: Who Pushed Back8:00 Is PR Regulation a Threat to Free Speech?14:36 Global Standards, Local Contexts16:14 The World’s #1 Risk: Misinformation18:52. Answer to Last Episode’s Question from Guest Olivia FajardoGuest: Irene LunguLinkedIn | Global Alliance Board Profile Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Su Stories and Strategies with Curzon Public Relations
We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world. And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business.As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR.If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.
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