Football DNA Podcast

In this episode we are joined by sport psychologist Sarah Murray to discuss The Value Of Sports Pyschology In Grassroots Football.
Sarah has over a decade of experience working in professional sport, education and business. 9 years of which include a full time role overseeing performance psychology at a premier league football club. Sarah has a passion for working with people, hence she can be found with elite and non elite teams, athletes, coaches and across sport, education and business to enhance human performance and develop understanding of what a healthy high performance cultures look and feel like.

For more info and to contact Sarah: https://www.performance-edge.org/

In this episode of the Football DNA podcast we speak with Co-Founder & Director of the Football Fun Factory Jonny Martin. Jonny is a UEFA A Licensed Coach and previously worked at Cambridge United Academy for 9 years. He now is on a mission to support young people across the country.
The Football Fun Factory was created to provide incredible childhood football experiences, for boys and girls of all ages and ability levels, eliminating barriers to opportunity. We use the nation’s passion for football as a vehicle for child development, delivering truly unique experiences to make memories that last a lifetime.

In the first episode of 2026, we are joined by David & Keith Mayer to discuss How To Become A More Effective Coach, Quickly. Insights are taken from the book they both published as co-authors. Keith has an extensive coaching background around the world and for the last decade with Liverpool FC Academy. David has also coached around the world as a UEFA A Licenced Coach, currently at Utah Red Wolves Academy.
For even more insights, check out their book Gold Dust: How to Become a More Effective Coach, Quickly, available on Amazon and major bookshops.

In the ninth episode of 2025 our host Paul Barry is joined by Ross Embleton to discuss Talent ID & Recruitment In Grassroots Football
Ross is a highly respected English football coach, currently serving as Academy Head of Recruitment at West Ham United. With a background in youth development at clubs like Tottenham and Norwich, he is best known for his time at Leyton Orient, where he held roles including Head Coach and helped lead the club through a period of transition.

In the eighth episode of 2025 our host Paul Barry is joined by Ben Bradford to discuss grassroots goalkeeper coaching.
Ben Bradford is an experienced and sought-after goalkeeping coach, who is a former academy Goalkeeping Coach for West Ham United Football Club. He has numerous qualifications, including FA Level 2 goalkeeper, FA Level 1 in Talent Identification, and FA Emergency First Aid. His coaching philosophy prioritises attacking-minded play with both feet and developing his goalkeepers' organisational skills and positive attitude. Ben was also the former Essex Regional Goalkeeping Scout for Cambridge United.

Under Ben's guidance, many of his students have signed for professional football clubs, such as Man Xity, Crystal Palace, Arsenal, Tottenham Hotspur, Chelsea, Ipswich Town, Cambridge United, Southend United, Colchester United, West Ham United United and Milwall.