Choose Hard with Cody McBroom

Dr. Joey Munoz is an evidence-based nutrition coach, PhD, and founder of a successful online coaching company. In this episode, Cody and Joey break down how the online fitness coaching space has shifted, why most coaches struggle to scale past themselves, and how Joey used AI to reverse-engineer his ideal client from real sales call transcripts.
They also get into the realities of building a team, hiring for roles outside your expertise, what it actually costs to grow a business, and why staying in your lane — as a coach, a content creator, and a human being — is still the ultimate edge. If you're a coach trying to build something real, this one's worth your full attention.
Follow Joey on IG: https://www.instagram.com/dr.joeymunoz/
GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 
📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:
⇨ question.choosehardpodcast.com
ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:
⇨ www.fatlosstransformation.com {1-On-1 Coaching}
⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}
📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:
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🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:
⇨https://www.tailoredcoachingmethod.shop/collections/all 
💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):
https://jockofuel.com/discount/CHOOSEHARD
🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:
- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ 
- APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ 

GET MORE FREE CONTENT AT THE LINKS BELOW:
📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 
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IG -⁠https://www.instagram.com/codymcbroom⁠
YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠
INQUIRIES – ⁠[email protected]

The "Dad Bod" isn't a badge of honor — it's a lack of leadership.
In this episode, Cody McBroom breaks down exactly how to stay lean and strong as a dad, husband, and business owner without sacrificing family time or business performance.
You'll get the Non-Negotiable Framework: how to schedule training like a million-dollar-meeting, a simple nutrition strategy for business lunches and on-the-go eating, how to train for longevity (not ego), and the overlooked role stress and cortisol play in keeping fat on your frame.
If you're a busy dad who's ready to stop making excuses and start leading your body the way you lead your family and your business — this one's for you.
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GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 
📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:
⇨ question.choosehardpodcast.com
ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:
⇨ www.fatlosstransformation.com {1-On-1 Coaching}
⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}
📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:
⇨ www.thetailoredtrainer.com
🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:
⇨https://www.tailoredcoachingmethod.shop/collections/all 
💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):
https://jockofuel.com/discount/CHOOSEHARD
🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:
- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ 
- APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ 

GET MORE FREE CONTENT AT THE LINKS BELOW:
📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 
💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠
IG -⁠https://www.instagram.com/codymcbroom⁠
YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠
INQUIRIES – ⁠[email protected]

As we move into the second quarter of 2026, Cody McBroom reflects on the 6 most critical lessons that have shaped his business and personal life, so far this year. This episode is a deep dive into the psychology of high performance, moving beyond surface-level tactics to address the core mindsets required to win in a crowded industry. 
Cody explores why "high agency" is your ultimate competitive advantage, how to distinguish between genuine burnout and the frustration of losing, and why the marketplace is currently shifting toward raw, authentic community over polished, AI-driven content.
- The Power of High Agency: Why the ability to find a way, regardless of circumstances, is the most vital trait you can develop.
- The Burnout Truth: Burnout is often a byproduct of stagnation; when what you are doing is actually working, "winning" provides the energy to keep going.
- Navigating Seasons: Accepting that life moves through cycles—good, hard, boring, and great—is essential for long-term consistency.
- Integrity as Currency: In business and life, your word is all you truly have; follow-through is the foundation of trust.
- Action Over Information: You cannot consume your way to success; stop letting "learning" become a form of procrastination and start doing the work.
- The Craving for "Raw": Why people are rejecting filtered perfection in favor of real coaching, authentic content, and genuine community.
To register for the 2026 Tailored Coaching Mastermind, visit: https://www.tailored-coaching.com/tailored-live-mastermind 
GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 
📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:
⇨ question.choosehardpodcast.com
ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:
⇨ www.fatlosstransformation.com {1-On-1 Coaching}
⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}
📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:
⇨ www.thetailoredtrainer.com
🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:
⇨https://www.tailoredcoachingmethod.shop/collections/all 
💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):
https://jockofuel.com/discount/CHOOSEHARD
🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:
- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ 
- APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ 

GET MORE FREE CONTENT AT THE LINKS BELOW:
📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 
💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠
IG -⁠https://www.instagram.com/codymcbroom⁠
YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠
The 6 Lessons from Q1 2026:INQUIRIES – ⁠[email protected]

In this Q&A episode of the Choose Hard Podcast, Cody McBroom dives deep into the tactical and psychological side of running a high-level coaching business. From navigating the rising trend of peptides to solving the "6-month churn" that kills growth, this episode is a blueprint for coaches who want to move from "local trainer" to national specialist.
Cody answers 10 pressing questions about industry trends, technical nutrition protocols like auto-regulated refeeds, and the exact moment an entrepreneur should stop being a "solopreneur" and hire an assistant.
In this episode, we discuss:
✅ Peptides & Clinical Guidance: How to navigate the conversation of performance and fat-loss peptides with your clients ethically.
✅ The Adherence Gap: Strategies for coaching clients through high-stress seasons without losing their adherence.
✅ Lead Generation Beyond Instagram: How to build referral systems that provide consistent growth without relying on a social media algorithm.
✅ Refeeds & Diet Breaks: Why the industry is shifting from scheduled breaks to "auto-regulated" protocols based on biofeedback markers.
✅ Fixing Early Churn: The systems you need to put in place to ensure clients stay beyond the 6-month mark.
✅ Software & Scaling: Do you actually need a CRM if you only have 10 clients?
✅ Psychology of the Plateau: Managing client "buy-in" when the physical data says one thing, but their brain says another.
✅ Future Predictions: Where the fitness and nutrition industry is headed over the next 1–3 years.
Resources & Mentions:
- Submit Your Q&A Questions: Visit choose-hard.com and click on the Q&A link.
- The TCM Mentorship: https://www.tailored-coaching.com/mentorship-coaching 
- Tailor Trainer App: https://onelink.to/uqsr56

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 
📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:
⇨ question.choosehardpodcast.com
ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:
⇨ www.fatlosstransformation.com {1-On-1 Coaching}
⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}
📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:
⇨ www.thetailoredtrainer.com
🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:
⇨https://www.tailoredcoachingmethod.shop/collections/all 
💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):
https://jockofuel.com/discount/CHOOSEHARD
🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:
- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ 
- APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ 

GET MORE FREE CONTENT AT THE LINKS BELOW:
📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 
💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠
IG -⁠https://www.instagram.com/codymcbroom⁠
YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠
INQUIRIES – ⁠[email protected]

Most people fail their fitness goals not because they lack discipline, but because they treat adherence like a character test they pass or fail, rather than a muscle they train. If you’ve ever told yourself you’re "lazy" or "unmotivated" because you fell off your diet, you’re listening to a lie.
In this masterclass on execution, Cody McBroom breaks down the Component Skills of Adherence. You will learn how to move past fickle motivation and build a bulletproof framework for unwavering consistency. We go deep into the science of behavioral change, the hierarchy of systems, and the psychological "sticky stuff"—like shame and perfectionism—that creates the friction stopping your momentum.
In this episode, we discuss:
Adherence as a Physical Skill: Why consistency is a muscle that requires specific "reps" just like a bicep curl.

The Hierarchy of Change: Moving from tools (apps and scales) to strategies, component skills, and ultimately, autonomy.

The "Flick it, Flip it, or Feel it" Drill: A powerful 3-step filter to manage intrusive thoughts and cravings in real-time.

Frustration Tolerance: The hallmark of the elite—learning how to "feel bad and still take action."

Identity-Level Change: Why long-term success happens when you stop asking "Why am I a failure?" and start treating slips as environmental data.

Stop being a victim of your impulses and start becoming the commander of your thoughts. Adherence isn't about being perfect; it's about being impossible to discourage. 

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 
📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:
⇨ question.choosehardpodcast.com
ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:
⇨ www.fatlosstransformation.com {1-On-1 Coaching}
⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}
📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:
⇨ www.thetailoredtrainer.com
🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:
⇨https://www.tailoredcoachingmethod.shop/collections/all 
💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):
https://jockofuel.com/discount/CHOOSEHARD
🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:
- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ 
- APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ 

GET MORE FREE CONTENT AT THE LINKS BELOW:
📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 
💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠
IG -⁠https://www.instagram.com/codymcbroom⁠
YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠
INQUIRIES – ⁠[email protected]