The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

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Many pros in the wedding industry has "good branding" — but good branding and memorable branding are not the same thing. In this episode, Desirée shares five honest takes on wedding planner branding: why the most common brand choices are forgettable, what it means to look different enough to command higher prices, the problem with the word "luxury," why styled shoots don't do what you think they do, and why playing it safe is the most expensive branding decision you can make. 
If your brand has started to feel like everyone else's, or you're ready to charge more and want to know if your visuals can actually support it, this episode is for you.

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The biggest risks in destination weddings don't happen on the wedding day. They happen in the in-between moments most planners don't plan for.
In this episode, Desirée Adams breaks down the hidden risks that experienced destination planners quietly manage long before they become the couple's problem: flight delays and travel disruptions, jewelry and heirloom pieces moving between locations, and goods that have to clear customs on a wedding timeline. 

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Fall inquiry season is closer than it feels, and how you handle the first 24 to 48 hours after a couple reaches out determines whether they book you or move on.
In this episode, Desirée Adams walks through the five actual tools inside her planning business at Verve Event Co. that keep the inquiry process structured, consistent, and conversion-focused, no matter how busy the season gets. From the inquiry form to her CRM workflow, email templates, scheduling tool, and the AI note-taker that protects her in client conversations, this is the back-end process that makes a high-touch client experience possible. If you're heading into fall wanting to book more of the right clients, this is where to start.

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Episode 141 - Five Systems Every Wedding Pro Should Have
Dubsado vs Honeybook for Wedding Pros: Which One is Right for You?
Get 20% Off Your First Month or Year of Dubsado With Code DESIREE
Episode 150 - Top Money and Time-Saving Tools for Your Wedding or Wedding Business
Unlock 3 Months of Fathom's Most Advanced AI Meeting Summaries
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The first season of The Planner's Edit is officially a wrap. In this final episode, Desirée Adams recaps the themes and conversations that defined the season, from full-service planning and branding to systems, marketing, and venue relationships, and shares a glimpse of what's coming next fall. 
Share your input before the next season's planning begins: the guests you want to hear from, the topics you've been waiting on, and the questions you've been sitting on all year. Follow along over the summer for a fresh perspective on past episodes, and come back this fall for a brand-new season of your favorite wedding planner podcast.

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Text the Wedding Planning Hotline
Are styled shoots worth it, or a well-produced waste of time? Desirée shares five honest takes on styled shoots for wedding planners: what they can do, what they can't, where most planners go wrong, and the framework she uses to decide when a styled shoot is worth the investment. 

Links Mentioned in the Episode
Find the Full Shownotes Here
Work with Desiree for business coaching and mentorship