Substack Live Podcast

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Brand sponsorships on Substack aren't just about some sort of weird brand placement that's awkward. I
t's about rethinking Substack and how you make money on here, and how we support each other in making money.
In this episode, I give you everything you need to know about Substack's new brand sponsorships program — how it works, what brands actually want, and how to fill out your Creator Kit strategically, not generically.

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The highest earners on Substack aren't debating whether to use AI. They're asking a better question: how to stay valuable in a world that's full of it.
I spent a day in New York in a room with some of the biggest names on the platform, and the words that kept surfacing weren't the ones the growth-advice economy sells. No one said hacks. No one said viral. What they talked about was fun, taste, and the person behind the words.
This episode covers:
*Why the era of giving your best work away for free may be over.
*Which skills are about to gain value on Substack, and which are about to lose it.
*Why slow, steady growth is the only kind with substance.


This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe

Here’s your weekly dispatch from the front lines of Substack growth—with the platform’s leading Growth Strategist, me. Usually, the best stuff is below the paywall.
Today: What’s out, what’s in, and what really makes a Substack go viral



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe