The Pro Church Tools Show with Brady Shearer

GET YOUR CHAOS SCORE: https://prochur.ch/3U2rdXm
 
If your announcements are just dates, times, locations, logistics, the room quietly tunes out. Information doesn't move people; inspiration does.

Today, we'll unpack the formula that fixes church announcements for good - one story, one next step - then rewrite real ones live.

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Table of Contents:

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0:00 - Intro

1:08 - 7 Building Blocks Recap

6:53 - Building Block #6: The Church Announcements Formula

10:20 - Why Lead With One Story?

19:29 - One Next Step

22:07 - Different Types of Stories

23:36 - Example #1

33:44 - Example #2

45:22 - Example #3

52:11 - Final Thoughts

IMPORTANT LINKS

- Get Your Chaos Score: https://prochur.ch/3U2rdXm

- The 7 Building Blocks PDF: https://prochur.ch/building-blocks

- The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ

CITATIONS

Robert H. Stein - "The Method and Message of Jesus' Teachings" (35% of Jesus' teaching in the synoptic Gospels uses story)

National Library of Medicine - "Why Inspiring Stories Make Us React: The Neuroscience of Narrative"  https://pmc.ncbi.nlm.nih.gov/articles/PMC4445577/

THE 167 NEWSLETTER

📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com
GET IN TOUCH

🌍 The Company: https://prochurchtools.com
🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com 
JOIN THE COMMUNITY

📸 Instagram: https://www.instagram.com/bradyshearer
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🐦 Twitter: https://twitter.com/bradyshearer

GET YOUR CHAOS SCORE: https://prochur.ch/3T8zQzz

The more you announce, the less they listen. But every ministry you turn down walks away feeling like their event doesn't matter.

Today, we'll unpack the weekly bulletin - one place where everything gets seen without stealing a second of Sunday.

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Table of Contents:

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0:00 - Intro

3:11 - The 7 Building Blocks

4:30 - Building Block #5: Create the Weekly Bulletin

7:04 - Why Did The "Old" Weekly Bulletin Fail?

10:34 - Setting Up The Digital Bulletin

17:58 - The Reason The Bulletin Works

24:23 - How To Promote The Digital Bulletin

28:21 - Final Thoughts

IMPORTANT LINKS

- Get Your Chaos Score: https://prochur.ch/3T8zQzz

- The 7 Building Blocks PDF: https://prochur.ch/building-blocks

- The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ


THE 167 NEWSLETTER

📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com

GET IN TOUCH

🌍 The Company: https://prochurchtools.com

🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church

📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com 
JOIN THE COMMUNITY

📸 Instagram: https://www.instagram.com/bradyshearer/

🎵 TikTok: https://www.tiktok.com/@bradyshearer

🐦 Twitter: https://twitter.com/bradyshearer


ABOUT ME

Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.

GET YOUR CHAOS SCORE: https://prochur.ch/3TNrMnO
Your biggest event gets under-promoted. A tiny ministry floods the feed - because one passionate leader pushed hard.
Today, we'll unpack the playbooks that answer "how will my event get promoted?" before anyone asks - what channels, what timing, what assets.
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Table of Contents:
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0:00 - Intro
1:27 - The 7 Building Blocks
4:00 - Building Block #4: Supply Promotions Playbooks
7:50 - Step 1 - Take Inventory of Every Channel
14:14 - Step 2 - Define Your Promo Formats
14:44 - Sprinkle Promos
16:43 - Sprint Promos
17:52 - Smuggle Promos
20:38 - Equipping Leaders With the Promotions Playbooks
26:52 - Example Promotional Playbook for Level 1
41:27 - Final Thoughts

IMPORTANT LINKS
- Get Your Chaos Score: https://prochur.ch/3TNrMnO
- The 7 Building Blocks PDF: https://prochur.ch/building-blocks
- The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ

THE 167 NEWSLETTER
📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com

GET IN TOUCH
🌍 The Company: https://prochurchtools.com
🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com 

JOIN THE COMMUNITY
📸 Instagram: https://www.instagram.com/bradyshearer/
🎵 TikTok: https://www.tiktok.com/@bradyshearer 
🐦 Twitter: https://twitter.com/bradyshearer

ABOUT ME
Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.

GET YOUR CHAOS SCORE: https://prochur.ch/4ylExWR

Announce everything, and people tune out. Cut back, and entire ministries vanish.

Today, we'll unpack Building Block #3 - giving every ministry a home so visibility no longer depends on stage time - with real examples from churches already running it.

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Table of Contents:

=============================

0:00 - Intro

6:25 - Building Block #3: Give Each Ministry A Home

9:11 - Real Church Testimony

10:36 - What is a Post Collection?

20:20 - The SEO benefit of Post Collections in an AI-Search world

22:30 - Examples from outside the church world

23:49 - Organizing your communications

25:26 - Alex's Post Collections

27:07 - Small Group Post Collections

29:42 - How this play into The 7 Building Blocks?

31:40 - Why are we doing Free Church Communications Makeovers?

37:04 - Do Post Collections work outside of Nucleus?

38:06 - The Secret Post Collection You'll Love

IMPORTANT LINKS

- Get Your Chaos Score: https://prochur.ch/4ylExWR

- Free Communications Makeover: https://www.makeover.church

- The 7 Building Blocks PDF: https://prochur.ch/building-blocks

- The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ

- Life Abundant Post Hub: https://www.lifeabundant.info/posts

- Nucleus Posts Demo: https://life-demo.nucleus.church/posts

THE 167 NEWSLETTER

📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com

GET IN TOUCH

🌍 The Company: https://prochurchtools.com

🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church

📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com

JOIN THE COMMUNITY

📸 Instagram: https://www.instagram.com/bradyshearer/

🎵 TikTok: https://www.tiktok.com/@bradyshearer

🐦 Twitter: https://twitter.com/bradyshearer

ABOUT ME

Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.

GET YOUR CHAOS SCORE: https://prochur.ch/4fyiowP
 
More announcements. More stage time. More reminders.
That's how most churches try to get people to listen - but across the audits we've run, the average service crams in 7 announcements and points people to 8.7 different destinations, and the more we say, the less they hear.

Today, we'll install Building Block #2: a six-part publish policy that decides what your church says from stage, where every promo points, and how to move people from awareness to action.

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Table of Contents:

=============================

0:00 - Intro

5:01 - Recap of Building Block #1

5:57 - Building Block #2: Publish Policy

8:24 - Policy Item #1: Awareness Is Not Interest

16:35 - Policy Item #2: Sunday Is Not Your Savior

18:48 - Policy Item #3: The More You Announce, the Less They Listen

25:35 - Policy Item #4: Inspiration Over Information

38:49 - Policy Item #5: One Destination for Every Promo

43:26 - Policy Item #6: Values Dictate Voice
 
IMPORTANT LINKS

- GET YOUR CHAOS SCORE: https://prochur.ch/4fyiowP

- The 7 Building Blocks PDF: https://prochur.ch/building-blocks

- The Church Communications Masterclass: https://youtu.be/aETNv9BoDzQ
 
THE 167 NEWSLETTER

📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com
 
GET IN TOUCH

🌍 The Company: https://prochurchtools.com

🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church

📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com 
 
JOIN THE COMMUNITY

📸 Instagram: https://www.instagram.com/bradyshearer/

🎵 TikTok: https://www.tiktok.com/@bradyshearer

🐦 Twitter: https://twitter.com/bradyshearer
ABOUT ME

Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.