In this episode, Mark talks through the market segment, market appeal, reaching customers and how to find your first customer whilst creating your next customer.
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17:37
S1E8 - Coursework ideas Pt 5a and 5b
In this episode, Mark talks to you about the key features and benefits of your product or service to your customers. He asks you to remember that "a feature is whilst a benefit does" to help you understand what you are selling to your target customers.
This episode is part of a mini-series looking at Component 2 of the BTEC Enterprise Tech Award. Is it intended to support those students who are in possession of the class materials but could prove useful to anyone looking to start their own micro-enterprise or side hussle. Feel free to get in touch with any questions that you might have.
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11:07
S1E7 - Coursework ideas Part 3 and Part 4
In this episode, Mark talks through Part 3 and Part 4 of his pre-coursework ideas pack for Component 2 of the BTEC Tech Award in Enterprise. This episode focuses on deciding on an enterprise idea to take forward based on your research, and the financial and non-financial aims of your enterprise.
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12:43
S1E6 Coursework ideas pack Part 2b
In this episode, Mark talks about completing the secondary research into the competition each of your enterprise ideas will face. You will need to complete research into who is already operating in your chosen market sector and what they are already offering your potential customers.
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7:11
S1E5 Coursework ideas Part 2a
In this episode, Mark talks students through the Primary Research they can use to investigate the potential of their three micro-enterprise ideas.
Life, the universe and everything in between are fair game in this podcast! Mark talks you through ideas that he has, lessons that he has taught and races that he has competed in. Sometimes alone, sometimes with a guest.
Updates coming as often as a busy/mad life allows!
Italia