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What's in a Song

Scarlet Keys
What's in a Song
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  • From Buzz to Bond: Queen of PR Ariel Hyatt talks about how to create real fans
    Send us a textToday, Ariel Hyatt introduces the concept of the Three Communities every artist must understand: - **Ambient Fans** who are aware of you - **Engaged Fans** who pay attention and interact - **Superfans** who support, advocate, and stick with you over the long term.She talks about the power of the mailing list, gaining true fans and if you only have 10 min a day to market, how should you spend your time.To sign up for Scarlet's virtual Metaphor class:Monday Aug. 25th at 4:00 p.m. - 7:00 p.m. click here:https://www.eventbrite.com/e/1579585736459?aff=oddtdtcreatorAbout this week's guest:Since the dawn of the digital music age, Ariel has helped thousands of artists across allgenres and career stages navigate the confusing and ever-changing music business withgreater ease and efficiency. Her passion, expertise, and intuitive guidance make her atransformative force for musicians looking to accelerate their careers. Ariel’s greateststrengths lie in making what feels overwhelming and complicated seem easy and digestible,teaching, creating artist systems, and her relentless quest for learning.Ariel’s firsthand experience with creative struggles shapes her mission to support artists.Through her work as an author, podcaster, and course creator, she provides tools to helpmusicians thrive. “Growing a music career has a science to it, but no one-size-fits-all map—each artist’s path is their own.”Her commitment to educating artists has taken her to over 70 conferences in 13 countries,including SXSW, MONDO, Vivid Sydney, Hubspot Ignite, and Social Media Week NewYork. She has also toured Canada and Australia, teaching marketing masterclasses to artistsand created multiple courses for top music industry colleges and universities.She has written six books on PR, crowdfunding, and new media, including Music Success in9 Weeks, Cyber PR for Musicians, Social Media Tuneup, Crowdstart, and The Ultimate Guideto Music Publicity.To purchase Ariel's latest book "From Buzz to Bond":https://www.amazon.com/Buzz-Bond-Chasing-Lasting-Career/dp/0989521028/ref=sr_1_1?crid=22NAE6QT3T1O9&dib=eyJ2IjoiMSJ9.VFTjNuRgPLUT7N3qJGCJ0A.1BV3jiuiWdEXB0NWY2LobhOEdGy27dS1qRu9Xdg1ZtE&dib_tag=se&keywords=from+buzz+to+bond+ariel+hyatt&qid=1754959570&sprefix=from+buzz+to+bond%2Caps%2C126&sr=8-1On today's show I have PR expert Ariel Hyatt:The monthly membership:https://buymeacoffee.com/scarlet.keysScarlet's website:https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/CraScarlet's website: https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1
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  • Imposter Syndrome (no more) with Dr. Jill Stoddard on the inner critic, the wise mind and so much more
    Send us a textTo sign up for the online songwriting in process class:https://www.eventbrite.com/e/1376858744569?aff=oddtdtcreatorOn today's show I have Psychologist Dr. Jill Stoddard So much of what goes into a song is the psychology of the songwriter.  Mindset is so important to the creative.  Today, Dr. Stoddard talks about how to work with our inner critic, why we have it, how to focus on meaning even when your critique is loud.  She talks about how important self compassion is to the creative and the wise mind.  How persona can help an artist and so much more!More about Jill:https://jillstoddard.com/To find Jill's book:https://www.amazon.com/Imposter-More-Self-Doubt-Imposterism-Successful/dp/1538724790/ref=sr_1_1?crid=QBJQVVVTQCWA&dib=eyJ2IjoiMSJ9.t0gJrRrxlr7fbTqpBlq1PA6UmSg3LRmFwVPsRRiQkPNkS5rCe9HIM2zzvrZrw0gcbalD0-zlisuqEpcOscgx8cyeW7zeGdwiSJJtTO6m8AmGoKnflb9bqT2mOyuNBXxzFC2IszG9pjxX0gbcncLqaEH0J_Wz-5PlUeW7AMlW-NqbSUB7cTAngYXrv51YQ936.iml6zLsvasbi9q-BxQCaDOaeAWoajBYcHnKmTlFp71E&dib_tag=se&keywords=imposter+no+more&qid=1748007040&sprefix=imposter+no+mor%2Caps%2C121&sr=8-1To join the weekly writing class: https://buymeacoffee.com/scarlet.keysThe monthly membership:https://buymeacoffee.com/scarlet.keysScarlet's website:https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1Mixed by Peter Sykes: https://www.petersykesmusic.com/Otto Gross: https://www.youtube.com/channel/UCMnxx19QD-vxD4wnYGTn3JwScarlet's website: https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1
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  • Writing songs for Social Change with Multi grammy winning singer/songwriter Mark Simos
    Send us a textIn this episode, Mark Simos takes us through writing songs for social change, political protest, songs for that evoke empathy and songs of conscience.We talk metaphor, point of view and the most effective way to handle this delicate topic.We give you a song prompt and this episode is woven with songwriting crafts gems.Spotify songs for social justice:https://open.spotify.com/playlist/0PigbEAOxbwXOwvHFsq1vZ?si=cc729ee146d54003To join the weekly writing class:https://buymeacoffee.com/scarlet.keysThe monthly membership:https://buymeacoffee.com/scarlet.keysScarlet's website:https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1Mixed by Peter Sykes: https://www.petersykesmusic.com/Otto Gross: https://www.youtube.com/channel/UCMnxx19QD-vxD4wnYGTn3JwScarlet's website: https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1
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  • Creative agility and writing process with hit songwriting Rodney Alejandro
    Send us a textUpcoming classes:To sign up for the April 5th workshop: "The songwriting of Taylor Swift": https://www.eventbrite.com/e/1252499231919?aff=oddtdtcreatorTo support this podcast and membership:https://buymeacoffee.com/scarlet.keysShow take aways:Try writing a song using the words and rhythm of a nursery rhyme to try audio doodling in your melody.Write your chorus firstStart a song with the chorusYou need input for output: Go hear live music, new music, travel, try new things, read...ABOUT TODAY'S GUEST:Rodney AlejandroGrammy nominated artist/songwriter/producer Rodney Alejandro stands as a formidable polymath whose talents span an impressive array of roles both on stage and in the studio. Renowned for his dynamic passion for music, Alejandro has excelled as amusician, arranger, songwriter, producer, music director, executive, and educator,establishing himself as a linchpin in the entertainment world.In one of his eras, Alejandro dazzled audiences worldwide as the keyboardist and music director for the international pop band, The Script. His innovative arrangements transformed the band’s hits into captivating live experiences, weaving emotionalnarratives that swung from exhilarating highs to poignant lows, leaving concert-goers spellbound.Alejandro’s illustrious career as a live performer includes collaborations with an array of music legends. From the Latin rhythms of Mañá, and Chucho Valdez y Irakere to the soulful strains of Stevie Wonder and Labrinth, to the rock prowess of Roger Daltry and Bunburry, his diverse collaborations have cemented his reputation as a versatile and sought-after talent.Before joining The Script, he had already made a name for himself behind the scenes.His songwriting and production prowess has earned him accolades across multiple genres, including English, Latin, and Asian music markets. He has contributed to multiple Grammy and Latin Grammy nominated projects and earned a Billboard Latin Pop Album of the Year, along with numerous gold and platinum certifications.In the studio, Alejandro's versatility shines through, with his fingerprints on projects ranging from R&B giants like Ray Charles and The Tempatations, to Latin superstars like Kumbia Kings and Olga Tañon, Zydeco royalty Sean Ardoin, and rock legend Sammy Hagar. His contributions have spanned various projects showcasing his ability to adaptand excel in diverse musical settings.Alejandro’s talents extend to television and film as well, where he has composed and produced music for acclaimed shows such as "The Shield" (Golden Globe winner for Best Drama Series), “Thief,” and “The Ellen DeGeneres Show”(Latin Theme). His work has also enriched the soundtracks of programs like CBS’s “The Unit”, HBO’s “Pee-Wee Herman's Broadway Special” and “Smallville.”His current era has been thirty plus years in the making. Although he initially deferred college to pursue a major record deal, he later attended San Jacinto Junior College, followed by Berklee College of Music, where he graduated summa cum laude with dual majors in Contemporary Writing and ProductScarlet's website: https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1
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  • Music as medicine- The health benefits of listening to your favorite songs with Neuroscientist Dr. Daniel Levitin
    Send us a textIn this episode, I speak with Neuroscientist, author and musician Dr. Daniel Levitin on how music affects our health.  From reducing cortisol to lessening the effects of Parkinsons and how we can use music as medicine!  We talk science and his new book "I Heard there was a Secret Chord: Music as Medicine":  Daniel Levitin's music:https://open.spotify.com/artist/7iRoKs96ka4AJPOA39VJj5?si=su7HYKBPT5y1LKw1ws5YfQhttps://www.daniellevitin.com/contacthttps://www.amazon.com/Heard-There-Was-Secret-Chord/dp/1324036184/ref=sr_1_1?crid=274VRU3KC3Q2Y&dib=eyJ2IjoiMSJ9.5IaZHwLTgwh8-AzCAHt3kPDTjEUUDj8oH7KYdhuKtZU8XWjEBPwfWA2yUYORIZ_itvi4tir_1TPCxuwyfK5XhOgIuWi6s06iC9NL3rlr-0S7HxC5Dhb2zElgfXUKl9fq5hukodT71mwY0kfSQfodgZvyabALJAoj0-7dbUmqsXQpzu5Vcq8ecsXDWAOC9uUgfRz9X35zmy3J08juQ3Qua_O5xLXVEks31MwO7kqidw0.izSDOoW9LvNCZ-lOnOMvJqL_cNZZlqR5IfpZ0pimcqM&dib_tag=se&keywords=music+as+medicine&qid=1733872553&sprefix=music+as+medicine%2Caps%2C200&sr=8-1Mixed by Peter Sykes: https://www.petersykesmusic.com/Otto Gross: https://www.youtube.com/channel/UCMnxx19QD-vxD4wnYGTn3JwScarlet's website:https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/Craft-Songwrihttps://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=119TH6YQTH349&dib=eyJ2IjoiMSJ9.GwjMoShoQQ4LkwVcPHTP5IsFQanO1VPyx1zz3Bb4-7Ffl9gB95Og0_jt8TG-PMDAg4o3Q2vuEwWCma8wUo-DHpR6mFM_eZ6d07zqSbtlMiP1zBKXa2KP6P0g3jksVGTLOkWjxCsHAiNyGUQGHdxttbW_gEag07lREzcDa6Gvc2aN6DYqIurxcLK-xNKq52dS8bK9mDf-I3NHkS_Eu9WuhM7i1cIed4EMOhKHAgQpccs.KkFHodeEgcHLFavSPdmBuI0yXDQ5mWY3pbRLlxJi5lk&dib_tag=se&keywords=the+craft+of+songwriting&qid=1733872594&sprefix=the+craft+of+songwritin%2Caps%2C148&sr=8-1Scarlet's website: https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1
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Su What's in a Song

This is a weekly podcast about the craft of songwriting hosted by Berklee College of Music Professor Scarlet Keys. She takes deep dive into the craft, technique and art of songwriting in conversations with eminent songwriters, producers, and other creatives asking questions only a songwriting professor would ask so listeners can walk away inspired and armed with clear and actionable tools and techniques they can apply to their songwriting.
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