Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing

Fallon Anderson, Creative Director at Tailfin agency https://tailfin.com/ talks about making a Super Bowl commercial and her method for elevating creative.
And Matt and Oren dive deep into her process, what she values, and how she chooses commercial directors to hire. And that spurs Fallon to disclose how hard the agency fights for the vision of the director and how she’s learned to prioritize which hill is worth dying on.
Oren points out that the major difference between the creative war with a studio, for the vision of your feature, and that with a client, for the vision of their commercial, is that the studio wants the film to win awards. But a client wants to sell product. And Fallon talks about the road she took to learn how to navigate that fundamental difference.
Finally, Fallon talks about director reels, what she likes, and what helps directors get shortlisted. You won’t want to miss this episode if you’re dying to understand how agencies think and how commercial directors get hired!
Find Fallon on LinkedIn @fallonanderson

Help Matts' film: https://wefunder.com/badfeeling
Help our Patreon! https://www.patreon.com/JustShootItPod
Matt's Endorsement: "Bridge Over the River Kwai" https://www.imdb.com/title/tt0050212 and "Persepolis" https://www.imdb.com/title/tt0808417/
Oren's Endorsement: https://vimeo.com/173714
Fallon's Endorsement: the original Krispy Kreme donut

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Adam Carter Rehmeier talks about his latest film, "Carolina Caroline" https://www.imdb.com/title/tt33365126/ , his journey as a dedicated crew member and the moves he made to create 3 features: his new release , "Snack Shack", and “Dinner and a Movie”.
And Matt and Oren get him to open up about getting past the gatekeepers and nay-sayers who like to say we can’t let you do that, because “you haven’t done that before”.
Adam’s a true craftsman, an accomplished cam operator who can still shoot handheld and operate focus, and an established editor. So the tactics he used to make the first move to get past the beige-team, as he calls it, demonstrate what it takes to make it as a director of an independent film.

Help Matts' film: https://wefunder.com/badfeeling
Help our Patreon! https://www.patreon.com/JustShootItPod

Matt's Endorsement: Blood orange flavor, San Pellegrino Soda
Oren's Endorsement: Self tape gym on Instagram
Adam's Endorsement: Retro boat rentals in southwestern Texas
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Matthew Shear IG: @matthew_shear takes us on the journey to cast Amanda Peet, Alessandro Nivola, and Judd Hirsch in his directorial debut. In the midst of a long and successful career as an actor, should you ever write your own film? Does it even make sense to follow your agent's advice about making more content?
Matthew just wrapped as series reg, and Matt and Oren are curious about how and why he figured that making a film and getting into SXSW, was a good thing? Afterall this is a film that Oren's DP said they loved!
So Matthew dives deep into what it means to be vulnerable. The blood, pain, and the angst, as only an actor can understand. And he takes us through how, after deciding to act and direct in the film he spent years toiling to write, he decided it might be best "for the film" if he were to give up his role as lead actor!!!
Well... that's what happened, and not how it ended. And if you want to know how you can turn fortune yourself, and hear about how good guys win and money doesn't always, then this is the episode you have to hear!
Help Matts' film: https://wefunder.com/badfeeling
Help our Patreon! https://www.patreon.com/JustShootItPod
Matt's Endorsement: the D line of the LA Metro opened 2 new stops:
Oren's Endorsement: Have a jumping off point for creative inspiration. Read a book before bedtime.
Matthew's Endorsement: Watch interviews with Robert Smith from "The Cure" on YouTube
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Greg Kort from Doner Advertising, Detroit https://www.doner.com/talks about the job of an agency producer and how it differs from a line producer, or any other kind of producer. And Matt and Oren get him to share what it means to be the connective tissue between multiple people -- whether brands, agency, or outside creatives -- and how being a creative producer can be more about balancing personalities and making different people happy.

And Greg shares some thoughts on why a director is wrong for a job. What are things you can do as a director to improve your chances, and what are things that are very much out of your immediate control? But one thing he echoes from other episodes is that treatments really need to reflect your personality as a director.

Matt and Oren ask Greg about how he feels about seeing director's cuts out in the wild, and Greg has some interesting insights and perspectives.

Help Matts' film: https://wefunder.com/badfeeling
Help our Patreon! https://www.patreon.com/JustShootItPod

Matt's Endorsement: Plant wildfire seeds, preferably wildflowers local to where you are. And, put your hard taco shells in the toaster oven before using.
Oren's Endorsement: Alex Tovstiy's instagram @alextovstiy
Greg's Endorsement: Red Hot flavored potato chips from Better Made. And, attend live events.
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As a Creative Director at Kimmelot Labs, Joe Saroufim has worked with Janusz Kaminski and Matt Oren chat with him about the role of a Creative Director in maintaining the voice of the brand while pushing creative boundaries.
Joe talks about his background at film school and how working at an agency taught him to alter his writing to be more modular. Today, he thinks more about how the right combination of words can facilitate a cut down from 30-seconds, to 15-seconds and all the other formats where an ad must play. And Matt and Oren talk about how the art of modular writing makes seeing a oner in a commercial that much more delightful, because the artistry to make it happen the right way, with sign off from multiple stakeholders, is ever more complex.
Ultimately Joe explains it's about earning the trust of clients. Learning how to hear their vision, and to help them see possibilities they may not have imagined.
Help Matts' film: https://wefunder.com/badfeeling
Help our Patreon! https://www.patreon.com/JustShootItPod
Matt's Endorsement: The Alpine Slide at Big Bear
Oren's Endorsement: Grannick's Bitter Apple Taste Deterrent soray to keep dogs from chewing furniture. https://www.amazon.com/Grannicks-Bitter-Apple-Taste-Deterrent/dp/B001CCNG88
Right angele screwdrivers
Joe's Endorsement: Skaf's L:ebanese restaurants https://www.skafslebanesecuisine.com/
Tizz tangerine soda https://drinktizz.com/products/tangerine-fizz
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