Joeboy gets HONEST about FANS, DM's, and the REAL Music Industry
Joeboy gets brutally honest in this revealing long-form conversation with Joey Akan. For the first time, he breaks down his peaceful transition from emPawa Records, launching Young Legend, learning from Mr. Eazi, and building a loyal fan community that goes far beyond hit songs.
Joeboy is one of Afrobeats’ most beloved voices, known for blending heartfelt melodies with infectious production. They talk ego, business strategy, creative freedom, internet culture, and Joeboy’s quiet confidence in his upcoming album — executive produced by Tempoe. From the outside, Joeboy’s rise seems effortless. But behind the scenes, there’s strategy, silence, and serious self-work. Since breaking through with the global hit “Baby”, he’s delivered fan favorites like “Sip (Alcohol)”, “Celebration”, “Contour”, and “Adenuga”—showcasing a sound that moves effortlessly between emotional pop and feel-good bangers. A protégé of Mr. Eazi and a standout from the emPawa Africa roster, Joeboy has carved his own lane with authenticity, composure, and community at the core of his brand. He reflects on the wisdom gained from working alongside Mr. Eazi, building real connections with fans (even in his DMs), and how he keeps his creative fire alive while managing a growing business empire. With his new era under Young Legend, he's doubling down on intentional storytelling, genre experimentation, and connection with fans. This interview is packed with insight for both Afrobeats fans and aspiring creatives—touching on artist independence, label ownership, mental health, music marketing, and the underrated art of composure in a chaotic industry.
0:41 — Cold Open: “I just spoke my truth.”
1:00 — Leaving emPawa Records: Peaceful or Political?
3:09 — Why Planning Beats Hype
4:51 — From artist to CEO: learning the business side
6:12 — Building Community Over Clout
9:00 — How Joeboy Engages His Fans Directly
13:50 — Dealing with Negativity and Online Noise
19:00 — Fan Parties, Real Connection & Superfans
22:26 — Why He Launched Young Legend
26:00 — Behind the Scenes with Mr. Eazi and emPawa
40:02 — How Routine Protects Creativity
42:00 — Being the “biggest winner, biggest loser” as your own boss
43:41 — “Adenuga” and Trusting His Gut
46:05 — Using consistency and community to experiment
49:04 — Advice for Independent Artists and Newcomers
52:00 — Why “Sip” almost didn’t drop—and how he changed his mind
54:00 — Making the New Album with Tempoe & Oxygen
57:04 — Rolling Out “SMH” and What’s Next
59:17 — What drove Joeboy at the start of his journey
1:02:00 — What drives him now: proof that anything’s possible
Italia